Salesforce API’s Rest Vs. Soap Enables 3rd Party App Integration

 

The American cloud-based software company Salesforce provides customer relationship management or CRM services. It offers a suite of enterprise applications focused on customer service, marketing automation, analytics, and application development.

Customer relationship management is a technology for managing all of your company’s relationships and interactions with customers and leads. In general, CRM helps users improve their business relationships. CRM systems help companies stay connected to customers, streamline processes, and improve profitability.

CRM systems are tools that provide solutions to a wide range of business-related concerns. They can help with relationships with individual people, including customers, service users, colleagues, and suppliers. With visibility and easy access to data, it’s easier to collaborate and increase productivity.

Salesforce Offers REST & SOAP API for 3rd Party App Integration

Salesforce offers both REST API and SOAP API for easy integration with 3rd party applications. REST API provides a powerful yet convenient web services interface for interacting with Salesforce. It makes integration and development easier, which makes it an excellent choice for mobile applications and web projects. You may want to use REST API for certain projects.

On the other hand, SOAP API is used to create, retrieve, update, and delete records. It can perform searches, deliver real-time sales, etc.

What are Popular 3rd Party Applications that Companies Use with Salesforce?

Because Salesforce uses both REST and SOAP API’s, it can be used with a wide range of 3rd party applications. Here are some of the most popular examples:

Adobe EchoSign

A good add-on for your Salesforce is Adobe Echosign, which lets you edit, track, and sign documents, among other functions. It also lets you engage in cross-platform file exchange. You can also manage PDF documents using Adobe Echosign. Overall, this app is great for running even the most demanding start-ups.

Box for Salesforce

Box is another application that helps you manage all your files. You can use its collaboration functionalities to easily share, organize, and manage important files. Box for Salesforce is one of the most popular add-ons that companies use today because of its many features and easy integration method.

MailChimp

Another popular email marketing and management tool is MailChimp, used by almost 15 million people across the world. MailChimp is unique because it is designed to help you turbocharge your email marketing campaigns and keep track of them. You can use it to handle customer queries, manage subscribers, and more.

DocuSign

DocuSign is becoming more and more important these days because most deals require an electronic signature.  DocuSign is used by Salesforce users to sign documents easily. It is a fast and secure way to sign, send, and store documents in the cloud. Whether you need to close a sales contract, buy a home, or approve a project estimate, DocuSign can handle it.

Dataloader.io

Dataloader.io is a good way to manage your data on Salesforce. This cloud solution allows you to import, export, and delete all kinds of data. It can be integrated into your CRM for easier management of consumer data.

MapAnything

MapAnything brings location-based information to your Salesforce. With this application, you can easily map, add routes, and manage territories right from your Salesforce. MapAnything lets you do all map-related things on your Salesforce, which gives you valuable insight about where your market is located.

Geopointe

Similar to MapAnything, Geopointe is a geo-mapping solution provider that integrates with Google Maps, MapQuest, and other geo-technologies.

Data.com

Data.com is an app that helps you assess the quality of your consumer data. With this app, you can check if your data is complete and if your lead records are updated. Using this tool helps you keep your consumer data healthy and updated.

Rollup Helper

Rollup Helper is the best way to roll up data and gain insights on your data. With this app, you can count, calculate, look for patterns, and do a lot more with the data that you have on Salesforce.

Conga Composer

Conga Composer is for making proposals and quotes, raising invoices, and creating contract documents. It can be implemented in less than an hour and lets you create documents the way you choose to.

APPSeCONNECT

APPSeCONNECT is a smart integration platform that lets you integrate your ERP with Salesforce, making it easier to keep all your data synchronized. With this, you can avoid duplicate copies and ensure that all your data is synchronized simultaneously on both your CRM and ERP.

Apttus

Apttus allows you to configure price and quote any product or service rapidly. This category-defining app drives the quote-to-cash process, increasing revenue and maximizing visibility and control.

ServiceMax

ServiceMax is described by companies as a powerful, easy-to-use, efficient, mobile, and collaborative field-service management.

Groove

This sales engagement platform automates non-sales activities so that sales teams can spend more time building relationships and generating revenue. Groove eliminates the need for CRM data entry. It also provides managers with real-time visibility into activity levels and performance, regardless of location.

TaskRay

TaskRay is a to-do list and Campaign Calendar app developed by Bracket Labs and distributed through Salesforce. This shared calendar is used for marketing campaigns.

Cirrus Insight

Cirrus Insight lets you track email and attachment opens, create personalized email templates, send email drip campaigns, and schedule more meetings with customers.

Xactly

Xactly is designed to help companies manage, audit, and implement sales compensation programs. The core purpose of Xactly is to empower companies to support their employees correctly.

FinancialForce.com

FinancialForce builds cloud applications for Salesforce, including billing, online accounting, cloud accounting, etc.

Kennected

Last but not least, Kennected is a LinkedIn automation tool that adds a huge value to any organization using Salesforce. Kennected lets you find your ideal clients using LinkedIn’s data-rich filters. This automation tool also lets you reach out to these prospects using personalized messages and follow-ups.

Kennected fine tunes your outreach and helps you generate leads at scale. Kennected handles mundane and repetitive tasks so you can focus on more important tasks like having conversations with leads and managing your business.

Subscribe For
Exclusive
Content