The American cloud-based software company Salesforce provides customer relationship management or CRM services. It offers a suite of enterprise applications focused on customer service, marketing automation, analytics, and application development.
Customer relationship management is a technology for managing all of your company’s relationships and interactions with customers and leads. In general, CRM helps users improve their business relationships. CRM systems help companies stay connected to customers, streamline processes, and improve profitability.CRM systems are tools that provide solutions to a wide range of business-related concerns. They can help with relationships with individual people, including customers, service users, colleagues, and suppliers. With visibility and easy access to data, it’s easier to collaborate and increase productivity.
Salesforce Offers REST & SOAP API for 3rd Party App Integration
Salesforce offers both REST API and SOAP API for easy integration with 3rd party applications. REST API provides a powerful yet convenient web services interface for interacting with Salesforce. It makes integration and development easier, which makes it an excellent choice for mobile applications and web projects. You may want to use REST API for certain projects.On the other hand, SOAP API is used to create, retrieve, update, and delete records. It can perform searches, deliver real-time sales, etc.
What are Popular 3rd Party Applications that Companies Use with Salesforce?
A good add-on for your Salesforce is Adobe Echosign, which lets you edit, track, and sign documents, among other functions. It also lets you engage in cross-platform file exchange. You can also manage PDF documents using Adobe Echosign. Overall, this app is great for running even the most demanding start-ups.
Box for Salesforce
DocuSign is becoming more and more important these days because most deals require an electronic signature. DocuSign is used by Salesforce users to sign documents easily. It is a fast and secure way to sign, send, and store documents in the cloud. Whether you need to close a sales contract, buy a home, or approve a project estimate, DocuSign can handle it.
Last but not least, Kennected is a LinkedIn automation tool that adds a huge value to any organization using Salesforce. Kennected lets you find your ideal clients using LinkedIn’s data-rich filters. This automation tool also lets you reach out to these prospects using personalized messages and follow-ups.
Kennected fine tunes your outreach and helps you generate leads at scale. Kennected handles mundane and repetitive tasks so you can focus on more important tasks like having conversations with leads and managing your business.