What Does A Sales Technician Do?

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A sales technician develops strategies to gain sales customers and helps with technical issues.

Employers typically require a bachelor’s degree in engineering, business, or a related discipline. There are no majors specific to technical sales specialists.

Instead, students generally get degrees in engineering, technology, or the sciences.

For example, the American Chemistry Society says that most technical sales professionals in the chemical industry hold a degree in chemistry.

Those with an engineer’s degree may be called sales engineers. However, this is not always a requirement.

Anyone with technical experience in a specific field may become a technical salesperson or a sales engineer, with or without a degree.

A typical job description entails that a sales technician works with the sales team to develop strategies to gain new customers and provide technical maintenance.

Often a technical sales rep will work alongside another sales rep with less extensive technical knowledge.

The other sales rep will focus on marketing, identify prospects, and close sales, while the technical sales rep may focus on the technical parts of the job.

They do this by getting scientific products in front of prospective customers.

A sales technician helps the sales team with the customer’s needs, research, and presents specialized solutions to fulfill those needs.

They help draft and set up demos and respond to all technical queries posed by the customers.

Employers sometimes accept applicants who do not have degrees but have many years of experience with technology or sales.

When hired, technical sales specialists receive extensive training from their employers.

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What Skills Do You Need?

In addition to their education, technical sales reps almost always need additional sales experience and training before they can begin working.

The employer often offers sales training. Those without sales experience may be partnered with another sales rep who has those skills but lacks technical expertise.

Attend training and workshop to stay current on the technical developments happening in the field that the company is into.

They may team up with a sales mentor who explains company procedures, customer service, and technical information.

Communication Skills With Sales Team

Technical salespeople tend to concentrate on particular products, services, and client sectors, and spend much of their time getting their companies‘ products in front of prospective customers.

They need not only to source customers but also to maintain contact with them and the ability to become sensitive to their future needs and requirements.

The work is about relationships, and technical salespeople need sophisticated communication skills (these skills will manifest themselves through tender documents, phone calls, emails, and face-to-face meetings).

As with any sales profession, technical sales specialists need strong interpersonal skills. They build long-term relationships with clients and communicate verbally and in writing with other sales team members and technical workers.

They must be persuasive in their presentations and persistent in pursuing prospects.

Technical Knowledge

Technical sales professionals also need to have a good understanding of the technology they’re selling, as they need to inform customers about its capabilities.

They specialize in the sales and promotion of technological products.

Excellent technology skills help specialists understand the complexities of their company’s offerings and keep them up-to-date on the latest advances in their industries.

A technical sales rep should be able to prepare product demonstrations with technical information about their products and services and explain them to prospective clients.

They should be able to conduct a needs assessment of the client’s requirements and select the appropriate solution, while illustrating how that solution will reduce costs or increase the client’s production.

Specialists also rely on problem-solving acumen to analyze customer issues and recommend appropriate solutions.

Technical sales engineer roles and responsibilities can also include performing tasks indirectly related to sales.

For example, some are involved in market research, so they can modify existing products and services or recommend new ones.

Others develop and implement product-training programs for their organizations and customers.

Many are computer graduates interested in sales or marketing, or marketing graduates with an add-on IT qualification.

Customer Services

After-sales service technicians provide after-sales service support to customers, such as installing, maintaining, and repairing the sold products.

They take corrective actions to ensure customers’ satisfaction, resolve technical product-related issues and write customer summary reports.

How Much Do Technical Sales Professionals Make?

In 2017, the Bureau of Labor Statistics estimated that the median income for sales engineers was $98,720, meaning that half made more than this amount and half earned less.

As of May 2020, technical sales professionals earned a median annual salary of $108,830, with salaries ranging from $60,730 at the 10th percentile to $184,190 at the 90th percentile, according to the Bureau of Labor Statistics.

The average salary for technical sales is $97,000 per year in the United States.

Salary estimates are based on 516 salaries submitted anonymously to Glassdoor by technical sales employees.

Those working for independent sales firms may be paid strictly on commission.

The more experience you have, the more money you can make, provided you continue to keep your technical knowledge up to date, improve your sales techniques and build strong relationships with clients.

The highest concentration of technical sales specialists is found in computer system design, where they earn an average salary of $121,940 per year.

The top-paying state for technical sales engineers is Maryland, which pays an average annual salary of $147,640.

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What Do Associate Sales Representatives Do?

The duties of associate salespersons depend on a specific field of employment or business.

They typically focus their work on reaching out through phone conversations or visits to the home to offer products or services and collect payment.

Associate sales representatives often have quotas to meet and deadlines. Therefore, sales are essential. A further obligation must be satisfied with corporate policies.

How Much Do Sales Reps Make?

We looked at the average technician/sales associate’s annual salary and compared it with the average of an associate sales representative.

Generally speaking, associate sales representatives receive $19,048 higher pay than technician/sales associates.

While the salaries between these two careers can be different, they share some of the same responsibilities.

Customer Relationship Management

The customer-oriented management approach and basic principles of successful customer relations focus on customer interactions such as technical support, customer services, after-sales support, and direct communication with the customer.

You want to provide customer satisfaction by greeting and assisting customers, and responding to customer inquiries and complaints.

How Does The Role Evolve?

The role can become more specialized and complex, focusing on areas as diverse as customer support, sales management, or training.

Over time a technical sales professional may rise to the sales manager position.

In general, technical sales is a very pressurized field with candidates considered ‘only as good as their last sale’ and constantly trying to meet sales targets and deadlines.

Great salespeople, however, tend to thrive under such circumstances.

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The Future of Sales Engineers

Job opportunities for sales engineers are expected to increase by 7% from 2016 to 2026, which is about average for all other jobs in the United States.

As more technical products emerge, an increasing number of sales engineers will be needed to sell these products and the services to support them.

The markets to keep an eye on include computer hardware and software, including computer systems design and support services.

The need for sales engineers in these sectors should grow by 6% in the next decade.

Kennected Is Hiring

Modern startup SaaS company Kennected is hiring more sales personnel. While some technical knowledge should be in demand, we offer training for those new to the sales industry.

Unlike other companies, we focus on using automation for lead generation.

Leads are the key to success in sales, so we figured having a tool to focus on that would serve users worldwide. And it has.

Over 17,000 users have benefited from Kennected’s solutions. Your big jump in your career awaits.

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