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With services designed to boost lead generation efforts and products to help automate lead flow, Kennected is the #1 sales enablement software platform that every business should be using to help streamline and strengthen their sales process.
Throughout this article, we’ll cover the following topics in depth:
What sales enablement is
What the sales cycle looks like for businesses
How sales enablement fits into the responsibilities of your sales and marketing teams
How to best incorporate a sales engagement platform into your business
How Kennected performs as business that boosts sales team performance
Read on to learn all about sales enablement, and how this software can aid your marketing campaigns, sales professionals, and qualified leads too.
What is Sales Enablement?
Sales enablement software is technology designed to provide your sales team with all of the necessary resources and content they need to strengthen the sales pipeline.
This process enables sales teams to use lead generation software to their advantage, while also seeing where weak points exist in their sales strategy.
A successful sales engagement platform will help your sales force with the following items:
Providing necessary marketing tools
Giving sales reps a sales navigator to monitor customer relationships
Helping to designate specific revenue teams to help with specific pain points
Increase revenue lead enrichment
Provide sales forecasting
Storing all data in a sales cloud
Using CRM tools and buyer intent scores to compile competitor intelligence
Kennected’s product, Cloud Kennect, is designed specifically to help automate lead flow and monitor customer interactions to help strengthen your account based marketing and sales opportunities.
Find a software that suits the needs of your business and helps your sales organizations better their sales process.
What Does the Sales Cycle Look Like?
Let’s take a step back and review the sales process so we can truly understand where sales enablement comes into play.
The sales cycle will follow this structure:
Potential customers are brought into your business via content marketing and the advertising efforts of your marketing teams.
These quality leads are then sorted through marketing automation and placed in a predetermined landing page.
Each of these potential leads is given to a designated sales rep to help prepare for the sales pipeline.
During the sales pipeline, your sales leaders are answering questions, providing resources, and emphasizing the value of your business.
Your sales managers convert leads into customers!
This five step cycle is initiated by your marketing teams and concluded via the efforts of your sales force.
What is important about this cycle is that it drives revenue for your business, starting with the ability to engage prospects and ending with the new client onboarding process.
What you may not know is that sales enablement is present within all five steps of this process, and it is especially important to incorporate elements of this process into the front and back half of the sales process.
In order to efficiently manage your leads and succeed with closing deals, it is essential to have a system in place to help with project management and visitor tracking through multiple channels, and that is exactly what sales enablement provides.
What Does Sales Enablement Do For Your Sales Teams?
Sales enablement helps your sales team in a multitude of ways.
Here are just a few of the ways that software like Cloud Kennect can help your sales reps:
Designates tasks to multiple decision makers
Allows for easily automated calling
Gives sales reps access to Microsoft dynamics, actionable insights, and a CRM tool
Provides customer engagement analytics
Helps streamline sales processes
Helps to improve overall sales team performance
Draws upon the talents of sales and marketing teams
Strengthens marketing campaigns
Tracks customer success and connection requests
Gets your business more deals!
Your sales enablement software should work 24/7 to optimize your lead generation, sales efforts, and customer engagement.
Kennected’s software platform does all this and more, helping to elevate your sales opportunities every single day.
How Kennected Uses Sales Enablement to Optimize the Efforts of Our Sales Team
Here at Kennected, we place special emphasis on our sales processes, both for our own business and for those we work with.
Since we specialize in lead generation and automating lead flow, it is especially important that our software reflects what is important to us and helps aid sales organizations in a fluid and flexible way.
Make sure that you are supporting your sales team in the best way possible by using Kennected for all of your sales engagement platform needs.
Hop-On The Kennected Train
According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.
If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).
So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.
This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.
Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.
So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.
In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.
And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.
Want to see how it works?
Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.