Don’t Reinvent the Wheel—Cop Your Competitor’s Strategy

Everyone wants to be successful on LinkedIn. After all, it’s the biggest platform for professionals online and it’s full of high quality leads. But to succeed here you need a solid LinkedIn outreach strategy.

The good news is that you don’t have to reinvent the wheel. You can always go for the tried-and-tested strategies that everyone is using. These strategies are popular for a reason.

Whether you want to find more leads, increase brand awareness, or boost your revenue, there are best practices on LinkedIn that you should definitely apply to your own outreach. Optimizing your profile, using content marketing, and joining LinkedIn Groups—these are all highly effective ways to grow on LinkedIn.

There’s no shame in looking at what your competitors are doing and getting some inspiration from them. Find out what’s working for them and learn new ways to apply it into your own strategy.

Or you can take a more direct approach: reach out to people who are engaging with your competitor and retarget them. These are the people who are already expressing interest in what you have to offer. They understand your value. You just need to show them why you’re the better option.

Do Some Research on Your Competitor’s Product​

Learning about your competitors will help you understand what makes them appealing to your target audience. You can get a better perspective on what makes your target audience tick. You can also compare your products more accurately.

By researching your competitor’s product you can understand its limitations and the pain points of your competitor’s audience.

Use Content Retargeting​

If you want to identify your target audience online, look at viral posts about your niche. Take a look at what your competitors are posting and see who engages with them. These are the people you want to appeal to and reach with your own content.

Content retargeting is similar to retargeting ads. When a consumer uses a search engine to look up a product they are interested in, or visits a brand’s website, they get ads for those products all of a sudden. This is what retargeting is all about: targeting people who have already expressed interest in your product.

When it comes to content retargeting, it’s just a matter of targeting those who have already engaged with similar content. They are the ones who are most likely to respond when you send them a LinkedIn outreach message.

You can do the same thing when you post your own content online and someone reacts to it or leaves a comment. You can use this as a conversation starter since there’s already a bit of familiarity between you and your target. If they love your content, they are more likely to answer. You can then continue that conversation and begin developing that relationship.

This way, you can really make the most out of your content marketing strategies.

Content retargeting is a way to recapture your audience’s attention and turn more lookers into leads. It’s a very simple yet extremely effective marketing tactic that you should start using.

Use Kennected for LinkedIn Automation​

LinkedIn is such a powerful platform for marketers and business owners. Thankfully, there’s no need to reinvent the wheel. There are many strategies to pick up—including the ones being used by your competitors.

But most importantly, you need to start using automation. If you’re not automating on LinkedIn, you’re getting left behind by your competition. Automation saves so much time and energy that you can focus on more important things like improving your product or creating content.

Kennected is the best LinkedIn automation tool because it brings you a steady stream of leads, connections, and meetings—all on autopilot. Why waste hours contacting people manually and hoping for a reply, when you can reach hundreds of people in your target area that has a LinkedIn account?

Some business owners are hesitant to use automation for fear of getting their account restricted by LinkedIn, but Kennected is the safest way to automate. Kennected sends your messages automatically, but not in bulk—as if you were sending them yourself.

You are also more likely to get a response when automating with Kennected because it lets you set up personalized messages and follow-ups. When your targets forget to answer, your scheduled follow-up message will be sent automatically, up to 10 times or until they reply.

Kennected’s personalized approach to LinkedIn outreach is what sets it apart from other automation tools. We understand the value of developing real connections on LinkedIn. That’s why when someone answers your message, you can just hop right into the conversation and start talking.

You don’t have to waste time spraying and praying on LinkedIn. Just identify your target audience using LinkedIn’s highly advanced search filters, copy the results onto Kennected, and launch your campaign. Kennected lets you manage multiple sequences at once, meaning you can target different audiences at the same time.

On top of all that, Kennected also brings you your audience’s email address, contact number, company website, etc.—all within the Kennected dashboard, as soon as they connect with you on LinkedIn.

Get more responses on LinkedIn with Kennected. And stop copying and pasting the same old message—your audience will only think you’re spamming them. Use Kennected instead and personalize your outreach messages.

That’s the power of Kennected. Book a demo with Kennected today to learn more.

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