Streaming makes fall TV seem dated. The broadcasters know this is their time.
The major networks want to introduce their new & returning series in autumn to break through the noise.
NBC’s big push is to have its shows on Peacock the following day.
There’s also lots of promotion for Law & Order (& its crossover premiere event), One Chicago, and The Voice.
To promote the upcoming drama Quantum Leap, consumers could fill up for 91 cents a gallon on Sept. 15.
Here is what the article states –
“ABC’s priorities include the return of Emmy-winning comedy hit “Abbott Elementary,” which included a presence at San Diego Comic-Con and a partnership with Scholastic that includes sponsoring local book fairs, giving away teacher shopping sprees via Lakeshow Learning, partnering with S’well on an in-school hydration program, donating school uniforms and working with NY & Co. in giving away teaching uniforms. A version of the Comic-Con activation also recently appeared at the Century City mall.
“It’s infinitely quotable and shareable,” Erin Weir, the exec VP of marketing at ABC and Disney General Entertainment, says of the show’s social presence. “We are launching custom executions including a TikTok branded effect, Snap selfie view lens, a Meta soundboard, and Twitter audio countdowns.”
Read the full story here.
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