If you work in PR, you can’t afford to ignore LinkedIn. It is one of the best platforms for expanding your network, building your brand, and finding more clients. LinkedIn is designed for business and professional relationship development, which gives it an edge over traditional social networking sites such as Facebook, Twitter, and Instagram.
On LinkedIn, you can find more valuable leads because of its higher conversion rate. If you want your PR business to thrive in this highly competitive market, you need to take advantage of LinkedIn’s massive user base. Here we will take a look at some of the strategies you can use to leverage LinkedIn for lead generation.
How to Use LinkedIn to Sign More PR Clients
As a social networking platform that focuses on professional connections, LinkedIn is all about networking. If you maintain an active presence on LinkedIn, it is easier to build contacts and make valuable connections. You never know: maybe your next PR client is already in your LinkedIn network.
Focus on using LinkedIn to build strong relationships. Take your time to meet influencers, journalists, brand ambassadors, event organizers, and key decision makers in different industries. Build connections and never be afraid to say thank you for their help and support.
If you want to generate leads using social media, LinkedIn is your best option. Nowadays, everyone is online: businesses, marketers, and professionals from all industries are looking for effective digital marketing strategies. These are the people you want to connect with—and you can find them all on LinkedIn.
To make your networking efforts a lot easier, make sure you optimize your profile and fill it out completely. According to LinkedIn, profiles that are 100 percent complete are 40 times more likely to be found in a LinkedIn search.
Profile visitors need to see all the relevant information about you and your PR company: who you are and what you can do for them. Even if they don’t end up working with you, they may still refer you to someone in need of your services.
Once your profile is set up, you can start identifying your prospects, sending them connection requests, and starting a conversation. Luckily, you can automate this process with the use of Kennected.
Kennected is a LinkedIn automation tool that helps you find the most qualified leads on LinkedIn. It saves you a lot of time because you don’t have to look for prospects manually. This means you can spend more time on revenue generating activities.
If you want to keep up with the competition and secure more clients for your social media marketing business, this is the best way to do it. LinkedIn is full of high quality leads, and you can use Kennected to find and connect with them.
Facebook and Twitter may have more users overall, but LinkedIn is 277 percent more effective compared to those social networking sites in terms of lead generation. This is because LinkedIn users are in a business mindset and they are using the platform to boost their career.
Other social networking sites are more focused on socializing, while LinkedIn is all about professional connections and brand building. This is why it is very important for marketers. LinkedIn now has over 675 million users across 200 countries, and it is still growing. You can even compare LinkedIn to a large scale business networking event.
Reach Out with Value before Pitching PR Services
People don’t like being sold to, especially if you’ve only connected with them recently. Take the time to establish a stronger relationship built on trust.
Before pitching your PR services, you can demonstrate your company’s value by publishing articles, videos, press releases, images, and other forms of content. If you share content that are relevant to your target audience’s interests, you can show them that you are a thought leader in your industry. It showcases your expertise and proves that you are someone they need to work with.
LinkedIn is a great platform for sharing content. You can even post your content on your website and share the link on LinkedIn to maximize traffic. You can use it to distribute your content to a wider audience.
To take your LinkedIn outreach to the next level, use Kennected. This automation tool uses LinkedIn’s data-rich filters to bring you the most qualified leads. Kennected gives you a steady stream of connections, sales, and appointments so that you can generate leads at scale. Once you’ve found your ideal clients, you can use Kennected to set up and schedule personalized automated messages. Book a demo with Kennected today to learn more!