If you work in PR, you can’t afford to ignore LinkedIn. It is one of the best platforms for expanding your network, building your brand, and finding more clients. LinkedIn is designed for business and professional relationship development, which gives it an edge over traditional social networking sites such as Facebook, Twitter, and Instagram.
On LinkedIn, you can find more valuable leads because of its higher conversion rate. If you want your PR business to thrive in this highly competitive market, you need to take advantage of LinkedIn’s massive user base. Here we will take a look at some of the strategies you can use to leverage LinkedIn for lead generation.
People don’t like being sold to, especially if you’ve only connected with them recently. Take the time to establish a stronger relationship built on trust.
Before pitching your PR services, you can demonstrate your company’s value by publishing articles, videos, press releases, images, and other forms of content. If you share content that are relevant to your target audience’s interests, you can show them that you are a thought leader in your industry. It showcases your expertise and proves that you are someone they need to work with.
LinkedIn is a great platform for sharing content. You can even post your content on your website and share the link on LinkedIn to maximize traffic. You can use it to distribute your content to a wider audience.
To take your LinkedIn outreach to the next level, use Kennected. This automation tool uses LinkedIn’s data-rich filters to bring you the most qualified leads. Kennected gives you a steady stream of connections, sales, and appointments so that you can generate leads at scale. Once you’ve found your ideal clients, you can use Kennected to set up and schedule personalized automated messages. Book a demo with Kennected today to learn more!