Pickleball Is On The Rise: Why Newness is Essential For Growing Businesses

It seems that tennis might have a new competitor in town– the fast-rising sport of pickleball is transitioning from a leisure sport into a sport filled with up and coming talent.

With money, sponsorships, and new athletes rolling in, pickleball is certainly on the rise.

An article by ESPN hones in on pickleball and why it is rising in popularity.

“Catherine Parenteau was pretty much born with a tennis racket in her hands. Beginning at age 4, the Canadian was a natural, working her way up the circuit until she eventually achieved a top-five ranking in the country. Recruited by the University of Arkansas to play Division I tennis, she finished out her collegiate career playing at Michigan State University.

It was during her final year at Michigan State, however, that Parenteau discovered a new sport, one that captured her heart and interest: pickleball.

Today, the 27-year-old is the No. 2 singles and No. 4 doubles player on the Professional Pickleball Association (PPA) professional circuit.

While pickleball enjoys a reputation as your grandmother’s favorite game, to see Parenteau on the court is to know that the sport has a hard-core, athletic side to its personality, too. And as younger, faster, more skilled athletes enter the game, the level of play is only rising.

That team includes a coach and a nutritionist, now. Parenteau is on the court four to five times a week, and conditions five times a week off the court to stay in top form.

“You need a huge amount of athleticism to compete at this level,” Hermann said. “We’ve got a lot of young women in the top 1,000 of the WTA now entering the sport.”

Read the rest of this article here. 

Now that pickleball is gaining traction and recognition as a legitimate sport, young talent is flocking in that direction.

The league will undoubtedly see an increase in viewership, participation, and even sponsorships as a result of this shift.

Pickleball is the newest phenomenon, and new things often attract attention, especially within a given niche.

In business, it’s important to stand out, especially within the SaaS space.

Try new things. Get your business out there and get people talking about you.

Like with the fast-rising sport of pickleball, customers and leads will flock to you once you establish yourself on the scene.

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