Videos have become a vital part of every brand’s marketing strategy. Because of its popularity, the format has dominated the industry. If you’re looking for a way to catch your audience’s attention and engage with them, video is the best way to do it.
In fact, if you’re still not using it to attract more leads and boost your revenue, you’re missing out. Your competitors are probably using it and taking their business to the next level. Most marketers agree that video marketing has grown their business significantly. There’s no reason not to pursue this strategy.
People love watching videos. It’s what they spend the most time on whenever they’re online. They spend more time watching videos than looking at images and reading text. Find out where your target audience is hanging out online and create video content that’s tailor-made for them.
When it comes to video marketing, the only thing you should be worried about is how difficult it is to produce high quality video content. But here’s the secret: you don’t even need to make video content all by yourself.
Sure, learning how to make videos is a handy skill that will help you produce other types of content in the future. But for videos that demand high production value, such as brand videos and explainer videos, it is better to outsource video production to a qualified production company.
Simply put, you can enjoy the benefits of video marketing without even making your own videos. Today we’re going to talk about the benefits of outsourcing your video marketing production
How Can Your Business Benefit from Video Without Making One Yourself?
Before we get into outsourcing, there are other ways you can benefit from video marketing without making one yourself. For example, you can share other people’s videos by curating content that’s relevant to your industry. While this will not increase your sales, it will show your audience that you care about them and that you want to give them value even if it’s not directly beneficial to you.
Curating videos for your feed can help your brand in the long run. And even if you don’t get conversions out of it, you can still get engagement. You can get comments and even new followers by sharing great content.
You can also jump onto the latest trends to connect with your audience. Whether you produce your own video or just share something relevant or trending, you can get tons of engagement. Just make sure you still post your own content on a regular basis. Curating video content will also help you keep your content calendar full.
Interacting with other people’s videos and commenting on their posts can drive traffic to your own platform or channel. Be an active part of your community so you are always on top of everyone’s minds. Commenting is easy to do. It takes less than a few seconds, but it shows people that your brand is engaged and active. So sit back, relax, and enjoy other people’s videos.
Benefits of Outsourcing Your Video Production
Now let’s move on to the main event: outsourcing your videos to a production company. This is by far the best way to benefit from video marketing without making your own videos. This is a very common tactic, especially among bigger companies that have the funds for it.
Established brands are expected to produce high quality video content. Anything less than a well-made video can ruin their reputation. That’s why they have a budget for video production.
That’s the thing you need to keep in mind when it comes to outsourcing: it’s definitely easier, but it is also the more expensive option. So think about your budget if you want to go this route.
The benefits are undeniable. You get an unbiased perspective from an outside entity, and you also get the assurance that an experienced group of people will produce your video for you. These are expert storytellers, writers, and editors who are trained to bring your brand’s story to life.
All you have to do is present them your idea or what you want to accomplish with your video. The more information you give, the easier it is for them to create it.
It will involve a whole lot of planning: this is called the pre-production phase where everything is mapped out so that you get the exact shots you need for the final product during your shoot. With outsourcing, there’s no need to buy equipment.
Production teams have a lot of experience working with all sorts of clients, which will allow them to adjust to your brand’s specific needs.
Of course it also comes with a few cons. The biggest one is that you have to spend a lot more money when outsourcing your video production to a professional company. You can get a freelancer or a smaller company that’s still building its resume to get a cheaper deal—however, the quality is not assured.
There’s also limited creative control on your part because you’re having someone else film your video for you. There’s a chance your story won’t shine through, but this can be avoided if you stay involved throughout the process.
Whether you outsource or not, you’re going to invest some time and money into video production anyway. But doing it yourself will require a lot more effort and skill on your part, so in-house video production is not always better just because it’s cheaper.
All in all, both strategies have their downsides. So it’s best to produce content in-house for certain types of content like vlogs and tutorials, and outsource videos that require production value. Knowing when to use either strategy is the key.
Platforms to Outsource Your Video Marketing Production to
There are countless production companies out there that you could work with. If you don’t have anyone to give you a referral, the best way to find a reliable production company is to read reviews online. You can view their work and make inquiries so you can be sure that they’re equipped with the tools and experience to bring your video to life. Here are a few recommendations to get you started.
VeracityColab is one of the top video agencies for marketers in the US. Their focus is on making story-driven videos. This production company is based in Newport Beach, California, and has been creating different types of videos for marketers for over a decade.
VeracityColab has a team of creative storytellers that not only know how to write for your audience but also design videos around your brand guidelines.
Speaking of stories, Snowy Peak is a Denver-based video production and animation company that can help you tell yours. Snowy Peak takes a strategic approach when it comes to creating videos. They will work with you so you can give them strategic and creative direction. This will result in a video that maximizes your ROI. They put a lot of focus on creative collaboration.
If you want videos that drive customer engagement, Snowy Peak is one of the best production companies to go for. They will work within your budget to maximize your investment and get the most out of your money.
BX Films is a concept-to-consumer video production agency located in the Bay Area. Just like most production companies, BX Films aims to help your business share its story with the world.
The company says that there’s more to video marketing than just filming and editing. That’s why the company is focused on learning psychology and how to move the audience with their stories. BX Films is also exploring different digital strategies that can improve their clients’ ROI. This means new and inventive ways to shoot and edit your videos.
Kyro is a production company from Mission Viejo, California that takes your vision and ideas and translates them into a cohesive and engaging video. They typically partner up with clients to learn more about them. They will figure out who you are and how you operate so they can deliver a product that your viewers want to see.
Kyro can help you make your company look awesome, which will bring you more traffic, more leads, more conversions, and more revenue. Kyro is a production company that will help you make videos that convert.
Ydraw is unique from the other video production companies on this list because their main focus is whiteboard animation. This is a great option for marketers that want animated videos that can tell a story.
If you want to create incredible, engaging, unique, and exciting videos, Ydraw is a good choice. Whether your goal is to educate, entertain, or inspire your audience, this Utah-based production company can help you achieve it. The company also creates 2D animation and 3D animation videos.
These recommendations are based on online reviews, so feel free to check them out yourself and look for other platforms to outsource your video marketing. Visualize the video you want to create and then communicate with the production company of your choice.