Learning isn’t limited to the classroom setting—or at least it doesn’t have to be. Because of technological advancements, as well as the COVID-19 pandemic, it is now more apparent than ever that online courses are a valuable source of knowledge.
More and more businesses are jumping on this trend because it offers plenty of advantages. Having your own online course will give you an edge over your competition by attracting more customers. You can use them to scale your business, establish thought leadership in your industry, build your product ladder, and give you an important new source of income.
Perhaps the greatest thing about online courses is that you can sell them again and again for as long as the information within remains relevant. There is no extra effort necessary on your part other than the live services you are offering.
But creating your own online course is no simple feat. There is a lot of planning involved and it takes a lot of effort to get your first online course running—unless of course you are using LightSpeed VT to host your training system. So let’s talk about what the process usually entails particularly if you are building your own course from scratch.
What You Need to Do to Launch Your Own Online Course
There are many reasons why businesses try to make their own online course. Sometimes it’s because they want to prove to their prospects that they are worth investing in. Sometimes it’s to train people or teach them some important new information. Whatever the motivation, taking on this task is not that simple if you are doing it by yourself.
Keep in mind that we are only going over some of the most important steps in building your own online course. It’s not meant to be an exhaustive list of all the things you have to do. After all, there are countless things to be planned and executed before you can come up with a solid online course. We will just cover the basics.
The first step is to choose a topic to cover with your online course. Choose one that has a high market demand, otherwise you will be spending a lot of time working on a course that nobody is interested in.
Since you’re here, you probably have an idea of what topic you want to cover. This is your chance to talk about something you are knowledgeable in or something you are an expert on. The perfect course topic is something in your niche or industry that you are passionate about that has a significant market demand. When choosing a topic, think about what your target audience is searching about online. Will someone pay money to solve the problem that your course solves?
Think about learning outcomes. When people look for courses online, they usually check the learning outcomes. You will typically use this to describe your online training course and how it is supposed to help your viewers. Use compelling and measurable verbs that the learner will be able to learn and do by the end of the course. By the end of the course, what skills and knowledge should they be able to pick up?
Prepare Content for Your Online Course
This is where you start using all the research you have collected in preparation for your online course. Or if you haven’t done that, it’s where you start selecting and gathering information that you want to include in your course.
Look for multiple resources that will support the topic that you selected. There is a lot of information out there that you can find online that can boost the knowledge that you already have on your chosen topic. You need information that will help your learners reach the desired learning outcomes.
The content of your training course is very important, but structure also matters. After gathering all the data you might possibly need, it’s time to trim the fat. You won’t end up using all of it because you don’t want to overload your viewers with things that are not all that necessary or relevant to your topic. This extra information will only distract and confuse them from the final outcome. Throw out anything that doesn’t help get your message across.
Start grouping together all the information that have similar themes and ideas. This will allow you to come up with modules which you can later organize into one coherent training course. Arrange them in a way that makes sense chronologically so that they introduce concepts that will be important later on. Create a course that gradually progresses through the different topics in a logical way. A course outline will help you create a roadmap that is easy for your students to follow. By the end of the course, they should be feeling like an expert on the subject.
For each lesson, you need to find the best delivery methods. Will you use videos, audio, or reading content? Will you have activities for learners to complete? Most importantly, how are you going to keep the lessons engaging?
Afterwards you have to get to work on producing each piece of content. The production phase includes filming, recording, writing, and editing your entire online course. Unless you have a dedicated content team, this might take a long time, especially if you have no experience with video editing, filming, or getting on camera.
Launching Your Online Course
After putting your entire course together and refining it, you are ready to work on pricing. There are a few ways to go about this. You can set it up as a free course that introduces an even bigger education-based business model. This is good for attracting leads and building trust because it shows that you are more concerned with educating your audience than making a profit.
But since it involves a lot of time and effort, you may want to sell it as a paid course. Getting the pricing right is tricky but you can compare yours with other courses you see online to get an idea of a reasonable price range for your program. Of course this will also involve a bit of strategizing on your part.
Whether this is meant to be your primary income stream or just one of many, you have to think carefully about how you are going to price your online course. Is it going to be available to the public or will it be limited to members only? There are plenty of decisions to make, but it all depends on your goals and your business strategy. There isn’t necessarily a right or wrong answer.
Once you have chosen a suitable price, it’s time to launch your online course. But remember, just because you have published the course doesn’t mean the work is over. You still have to market the product because otherwise no one would know you have it. You want to reach beyond your usual network and connect with your target audience.
You have to prepare and execute a suitable marketing strategy for your online course before it can become a legitimate source of income for you. You can run early bird discount promos to encourage more people to sign up. You can also run ads on different social networking platforms—not just your own website. Share it on Facebook, Twitter, Instagram, LinkedIn, TikTok, or whatever platform your audience spends time in.
Just like any other product, you need to take some time to promote the online course you just made.
Best Online Course Creator: LightSpeed VT
As you can see, it’s not easy to build an online course from scratch. There are a lot of steps involved along the way. From market research to developing content to advertising, creating an online course that resonates with your target audience is no joke.
And as a businessperson you don’t have that much time to spend on figuring it all out by yourself. Instead, you can save a lot of time by just working with the experts.
LightSpeed VT is the tech solution you need if you want to create, launch, and market your own interactive course and training. Their goal is to help people deliver the knowledge that they have to the people who need it.
LightSpeed VT is the world’s only interactive knowledge commerce platform. It is dedicated to making highly impactful online courses that achieve your business goals, whether it’s to train your team members, educate your target audience, or generate more income. It covers everything we’ve touched upon: from production to marketing.
Glenn Llopis, CEO of Center for Hispanic Leadership said this about LightSpeed VT: “With the LightSpeed VT technology, it’s so user friendly, and the experience is so engaging. There’s not a better tool to multiply your training impact and to deliver your message all year round, 24/7.”
LightSpeed VT understands that the process of making your own online course is needlessly complicated, difficult, and stressful. At the same time, you can’t use a simple drag and drop editor and expect it to reflect all your ideas and knowledge. It won’t be enough to educate your audience in any meaningful way.
This is why LightSpeed VT dives into your company’s mission and figures out how to help the business move the needle.
LightSpeed Has the Software & Infrastructure to Launch Your Own Course
If you really want to launch your own online course, you don’t necessarily have to do it all by yourself. LightSpeed VT offers a world-class interactive experience. “Interactive” is the keyword here because the software allows you to make interactive courses that keep your learners engaged.
With an interactive approach, your course can accommodate students with different learning styles.
At the same time, LightSpeed VT gives you full creative control over your own course so that your branding and personality is not lost in a formulaic program. It will match your style, your voice, and your brand which will help you connect with your audience more effectively.
This software has plenty of convenient features that provide an overall seamless experience. It provides tracking, reporting, automated progress emails, certifications, etc.
LightSpeed VT has over 20 years of experience when it comes to creating high quality online courses. That’s why it is complete with all the tools and integrations you may need throughout the process. In fact, they have helped train more than 50,000 companies and earned over $500 million selling courses using the software.
Film Your Course Onsite
While other training systems will only give you non-engaging slideshows and text-based web pages, LightSpeed VT is unique because you can even go onsite and film your course there. With this, it is easier to complete the production phase of your online course.
LightSpeed VT collaborates with clients to create interactive video content designed around the end-user experience. The goal is to produce highly-engaging training resources with good retention rates.
LightSpeed VT has its own studio with a green screen where clients can easily record professional content for their online course. The set is complete with equipment for proper lighting and audio.
Everything is set up properly so that filming goes smoothly. Filming the online course is done with editing in mind so you can have the best results.
Full Video Course Editing
Speaking of editing, LightSpeed VT also edits your content using your training course outline. This gives the editors an idea of how the clips should be organized. Your course outline should be as specific as possible, including categories, courses, and chapters.
You have to supply this outline along with the finished files that you want to use for your online course. LightSpeed VT will then edit and organize it into one comprehensive training course.
In-House Marketing & Branding
Although you will be using LightSpeed VT to create your online course, it doesn’t mean your brand’s identity will be lost in the sauce. You still have full creative control over the online course that you are making. LightSpeed VT ensures that the client’s brand, style, and voice are all reflected in the final product.
LightSpeed VT creates, launches, and markets online courses that are consistent with their client’s branding. They do a deep dive into the company’s mission and they also try to gain an understanding of the audience. That’s how they make training courses that are impactful and worthwhile.
Monetize Your Course
Online training courses are designed to deliver information and value. But for businesses, they can also be used as another source of revenue. LightSpeed VT believes that entrepreneurs should be able to properly monetize their knowledge while also training people better.
The interactive approach that LightSpeed VT provides is a good way to achieve both of these goals. You can make impressive online courses that could actually be monetized.
According to the LightSpeed VT website: “If you want to move fast, if you want to monetize your knowledge or train your people, if you want complete creative control, and if you want the best professional expertise that money can buy—we’re the only choice. We aren’t in the field. We are the field.”
Track User Engagement
Once your online course goes live, you need to keep track of its performance so you can assess how well it is doing. With proper tracking and analytics, you will know whether the online course is performing well or not. You can gauge if it is meeting expectations and bringing you revenue.
LightSpeed VT offers deep reporting, accountability, and completion tracking. With this information, you can make the right adjustments to your content and your marketing strategy. This tool has rich analytics built-in. You can monitor and track all visitors including their behavior. You can even add Google Analytics to expand your tracking capabilities even further.
An effective online course can keep a student engaged throughout the process. But LightSpeed VT provides a unique way to keep your learners engaged and motivated: through live leaderboards. Each user’s progress is tracked and displayed on a Leaderboard on the Main Menu.
A leaderboard encourages users to rise up the ranks and earn rewards by completing different achievements. Those achievements are up to you. Users can earn points, ranks, and badges by completing a certain set of courses or by logging in a certain number of times. This is an additional layer of engagement that keeps people interested on the course.
Built-In Communities Function like Chat
A Community is designed to be a safe place for your learners to interact with one another and share their thoughts. The goal is to create a positive environment around the online course that you have built. You will serve as the Moderator who monitors and removes abusive material.
Your Users can sign into your VT System and view the Community—Feed which includes all the recent posts in the Community. They can then interact with one another by posting or reacting to any post.
LightSpeed VT has a reliable track record when it comes to hosting various training systems. It is trusted by top companies and industry experts around the world, and for good reason.
Not only does LightSpeed VT make it easier for businesses to create online courses from scratch, it also optimizes the whole process for better monetization and a greater user experience. If you are looking for the best software that can host your training system, the choice is clear: go for LightSpeed VT.