Old Spice Reintroduces Familiar Campaign With Ross Butler & La La Anthony

The third chapter of Old Spice’s award-winning “Men Have Skin Too” campaign stars Deon Cole & Gabrielle Dennis. 

Also joining the couple is actress, producer, philanthropist, and entrepreneur La La Anthony. Diverse voices are interdependent in “Men Have Skin Too.” 

Another recent ad stars Ross Butler.

“Men Have Skin Too” elevates Cole’s Old Spice products with relatable drama. 

His new spots show the awkwardness of a private disagreement going public, especially when it involves grooming products. 

At brunch, Cole confronts Dennis’ friends, including Anthony, who used his GentleMan’s Blend Body Wash with Lavender & Mint. 

Dime Davis (A Black Lady Sketch Show, Boomerang) directs this third chapter of Cole & Dennis’ story.

Here’s what the article states –

“Off the screen, Old Spice continues to craft science-backed formulas that delight multicultural consumers with products that look and feel superior. We continue to hear from multicultural men that they crave a body wash that not only cleanses but leaves their skin feeling moisturized throughout the day. This insight led Old Spice to formulate Gentleman’s Blend body washes with premium ingredients like petrolatum, the #1 dermatologist-recommended moisturizing ingredient. These ingredients provide all-day moisture to combat dry skin. In addition, the expert blends of light, gender-neutral scents like lavender and mint paired with a rich, creamy lather from a gentle formula create an elevated in-shower experience.

The Skin Health Alliance, a global organization of independent dermatologists and skin scientists that assess the research and development behind various products, endorses Old Spice Gentleman’s Blend. With many options available in the market, the Skin Health Alliance supporting the Gentleman’s Blend lineup as safe and effective helps consumers know what’s good for their skin and confidently make the best choice for their skincare needs.”

Read the full story here

Lead generation is the #1 issue for most B2B marketers. Did you know that? 

When business professionals can access quality leads, they lose valuable time trying to reach them AND company revenue. 

To think YOU could be losing out on impactful lead generation is every business’s worst nightmare!

But there’s a solution. It’s not new, BUT it’s right under your nose so much that you might not have realized it. 

LinkedIn provides the BEST platform for lead generation. The social platform is full of business professionals searching for solutions to their business issues. 

When marketers like YOU access a lead generation tool like Kennected, we’re talking:

  • More leads
  • Saving time
  • More business revenue

Also, did we mention this happens through automation? Check out Kennected today!


Schedule a Demo -
Grow Your Business

Subscribe For

Get started with Kennected today!