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Unlocking Your Brain: Nootropics & Why Top Performers Use Them


In today’s highly competitive society, people would try a lot of different ways to get ahead of the competition and achieve their personal and career goals faster. One interesting result of this is the rise of nootropics: substances—both synthetic and natural—that can allegedly be taken to improve the mental performance of healthy people.

This concept has even reached Hollywood, with the 2011 film Limitless featuring a writer played by Bradley Cooper who took a nootropic to reach his full potential and become successful. While the mysterious substance in that movie is fictional, there are actual nootropics being marketed today, ranging from pills to powders, which promise to improve cognition, memory, focus, intelligence, creativity, and motivation. Let’s take a closer look.

What Are Nootropics & Why Would Someone Use Them?

Also known colloquially as “smart drugs” and “cognitive enhancers”, nootropics are drugs, supplements, and other substances that are claimed to improve cognitive function, among other benefits.

The name is derived from “nous” and “tropein”, both of which are Greek words. The word “nootropic” translates to “mind-bending”. However, the term suggests bending the mind towards improved performance, rather than higher consciousness, unlike psychedelic substances. The term was first coined by Romanian chemist and psychologist Dr. Corneliu Giurgea in the 1970s.

Today, nootropics are fairly controversial due to concerns over ethics, adverse effects, and fairness of their use. Despite this, nootropics have continued to be marketed and sold internationally. In fact, international nootropics sales reached $1.96 billion in 2018.

It is projected that the nootropics market will grow to $6 billion by 2024.

There are quite a few reasons why people may want to use substances like nootropics. Things like burnout and hustle culture drive people to try anything to get to their goals. From college students to CEOs, there is an expectation to perform better than everyone else in order to climb to the top. And because a lot of people are participating in hustle culture, the pressure to try and keep up is real. It is inescapable.

While there is nothing wrong with working hard and pushing yourself to become your best version, you need to keep in mind that there are no shortcuts to success. There is no magical solution that will offer you everything you’ve ever dreamed of. So make sure you pace yourself properly. Otherwise you will burn out pretty quickly—no matter what substance you take.

Can Nootropics Help You Maintain Focus & Grow Your Business?

The medical community in general is skeptical of nootropics, particularly regarding their effectiveness. Their effects are not yet fully understood. It is worth noting that nootropics are mostly unregulated by the Food and Drug Administration (FDA) because they are often categorized as supplements.

Smart drugs are similar to protein powder for those going through strength training. They are both intended to boost performance, but in reality, the real results come from hard work, dedication, motivation, patience, and consistency. Whether you are running your own business or working for a company, you want to be at the top of your game. Improving cognitive function may help you achieve that, but it’s not a guarantee that nootropics can give you that boost.

There are many different types of nootropics out there, and if you are set on trying them, take a closer look at the ingredients they contain. Do some research on those particular ingredients and their potential benefits. Some contain caffeine while others contain prescription amphetamines. These substances can vary greatly from one nootropic to another.

Can Nootropics Cause You to Make More Money?

If you find a nootropic that works for you and it does improve your cognitive functions, then you will perform better and possibly make more money. It is possible—but it is really about your ability to execute. It’s not about how intelligent you are, but how you use your intelligence to make your goals into reality.

Nootropics can allegedly improve your level of alertness, which can improve your ability to perform daily tasks. These substances now fall under the general umbrella of wellness.

Even if you do take nootropics to become a top performer, treat them like any other supplement. You are not going to rely on these substances solely. You should still exercise regularly, eat healthy, and get plenty of sleep. Becoming the best in your industry doesn’t mean you are not allowed to rest. If you want to improve your cognition the natural way, take care of yourself and listen to your body.

Kennected does not offer nutritional or dietary advice. Please consult your doctor before taking any substances.

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