Kennected Reviews | Kennected’s Real World Implementation

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Using, Kennected can make better, more informed decisions with it. 

Research shows companies with a sound business strategy have 30% greater growth outcomes. Plus, they get a chance to double their market value.

In the last decade, implementation science has gotten a lot more serious about establishing theoretical foundations & strategies.

The use of theories, models, and frameworks to gain insights into how implementation works are growing in popularity. 

As part of implementation studies, theories and models have emerged from disciplines like psychology, sociology, and organizational theory.

But where does YOUR company lie regarding a healthy business strategy?

From the “ins & outs” of office life to the delivery of a unique product, this blog will dive into Kennected’s strategies for all things business AND a good serving of reviews about an “up & coming” software.

Ryan Roa, vice president of operations, & chief marketing officer Stephen Twomey discuss the topic further.

What Is helps teams build great companies. It’s one of the BEST applications to keep your meetings, leadership team, and organization organized.

In addition to supporting EOS®, powers thousands of small to mid-sized companies, and tens of thousands of their employees, with the software & tools they need to elevate productivity, humanity, and resiliency.

Imagine how the company is faring: chaotic meetings, scattered goals, rambling conversations, overwhelmed & lack of focus on the part of the leadership team.

Now imagine how the company fares AFTER using the product: organized & focused meetings, aligned goals, targeted conversations, a feeling of accomplishment & peace of mind.

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What Are EOS Tools?

There are five main EOS tools.

VTO (Vision/Traction Organizer)

This two-page strategic guide focuses on aligning your entire organization around eight questions:

  1. What are your Core Values?

  2. What is your Core Focus?

  3. What is your 10-Year Target?

  4. What is your Marketing Strategy?

  5. What is your 3-Year Picture?

  6. What is your 1-Year Plan?

  7. What are your Rocks?

  8. What are your Issues?

Accountability Chart

Don’t worry about organizational charts! Accountability charts define the right structure for your organization while clarifying everyone’s roles & responsibilities.

It’s organizational clarity.


Rocks resemble your quarterly goals. You have rocks every 90 days for individuals & for the company. Share your company’s top priorities for the next 90 days.

Everybody in your company has 1-7 top priorities they’re working on.

Meeting Pulse

The bulletproof, truth-telling meetings everyone on EOS raves about. The company runs weekly L10 meetings & quarterly meetings at all levels.


Everybody has weekly measurables. They know what’s expected of them & what they’re supposed to do. It should give you an idea of how your organization is doing.

Ninety Pricing costs vary based on your company’s needs. This will depend on how many employees you have & how big your company is. 

Users can start with a 30-day free trial. There are no contracts or credit card required, and no strings attached.

You can ask questions & get help from their customer support team before you start adding your team to Ninety.

The support team speaks English, Spanish, French, and German.

Check out the dedicated page for all the details.

Ninety Security

You want your data to be safe. knows that security is one of the most important aspects of collaboration software.

Check out their privacy policy to better understand’s internal security processes. All the details are on the terms & conditions page.

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Build A Business Strategy Framework

There are elements in a strategic framework that contribute to the success of the business strategy.

  1. Determine where you see the company moving in the future.

  2. Review your product & service offerings & the value proposition, & why people should buy them.

  3. Identify the type of prospects your company wants to serve, either consumers (B2C) or other companies & organizations (B2B).

  4. Then determine your target market. Ensure you address each group’s different motivations & specific needs.

Implementation & Dissemination

Diffusion, dissemination, and implementation are all part of the continuum:

Diffusion is the passive, unplanned, and untargeted spread of new practices; dissemination is how you spread new practices to your target audience; implementation is how you integrate new practices into your business.

Focus On Strong Execution, Especially From The Support Team

More than half of leaders think they’re not implementing their company’s business strategy, & only 40% of team members think leaders understand the company’s strategy.

The whole organization needs to be aligned for your business strategy to succeed. 

It’s important to share the business strategy with people at all levels, so they know what actions need to be taken at their level & how those actions relate to the overall strategy. 

What Is A Business Strategy?

Businesses use business strategies to create a mission & achieve their vision.

Businesses use business strategies to guide their decision-making processes to create value for their customers & gain a competitive advantage.

Using their resources to gain a competitive edge in the market helps companies perform better.

Companies use these approaches to succeed by writing a better strategic plan for their business.

What Are The Four Types of Business Strategies?

We’ve outlined the four main strategies of business:

Cost Leadership Strategy

Offering better prices on products & services.

Differentiation Strategy

Providing unique products & services.

Focused Cost Leadership Strategy

Offering a better price to a specific audience.

Focused Differentiation Strategy

A unique product or service that appeals to a niche market.

Boost Productivity

Make your team’s life easier by giving them the tools they need.

Save Time

Don’t waste time on boring, unproductive meetings.

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Document Core Processes

Make sure everyone knows what you do AND how you do it. Establish standard operating procedures, so things are done right every time.

Make it easier for new employees to get started.


Improve your one-on-ones. Spark open & honest conversations, & document what’s discussed. Simplify key discussions with a framework. Utilize data to provide objective feedback.

Track Your Progress

Key performance indicators (KPIs) are one way to evaluate the success of a business strategy, but there are plenty of formalized tracking processes you can (and should) try.

Seventy-percent of companies with formal strategies outperforms their competitors.

Elevate Accountability

By unifying teams into one platform, you can create a culture of trust & accountability. 

  • Increase transparency across the company

  • Set clear expectations for each role

Identify hiring opportunities for your company

Core Values

Leaders & team members need to be motivated by the same goals & stay on the same page regarding business strategy. 

SWOT Analysis

A company’s strategy identifies its strengths, weaknesses, opportunities, and threats (SWOT).

When competing in their industry, leaders & team members use their strengths as an advantage.

How Has Impacted Kennected's Leadership Team?

“Ninety has enhanced the transparency of the company,” says Roa.

He says team members know what they’re supposed to do because of the software. They can document their day-to-day tasks & issues that need to be addressed by each team.

Our KPIs & metrics are all housed inside Ninety, so we can see if a project/team member is on track.

“This data allows us to make informed decisions.”

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Level 10 Meetings

According to EOS, Level 10 meetings are for senior leadership only. It’s a 90-minute meeting every Monday morning, where the leadership team prioritizes & addresses obstacles.

Level 10 meetings happen weekly at Kennected. lets everyone document their issues during the meeting.

Identify, Discuss, And Solve Problems

Most problems don’t get solved in meetings. Leadership creates to-do lists to work towards a solution. Kennected works through issues one by one.

The issue gets marked as solved in the next Level 10 meeting once the to-dos are done.

“It is a great way for all team members to have their issues heard & worked through,” says Roa. “Transparency & teamwork is the way to build a great company.”

Is Ninety.IO Meant To Run A Marketing Department?

To answer this question, we asked chief marketing officer Stephen Twomey. He had this to say: 


“Ninety is an AMAZING piece of software. It helps us ensure our “Rocks” are kept on track & helps us keep the overall scope on track. If you’re trying to run a content marketing team that does SEO, social media, video marketing, and more, you will not run effectively on BUT it’s not designed to run the minute details of the business. This software is designed to keep the major things in focus & make sure leadership is ALIGNED. For running our content team at Kennected, we use a ClickUp board. To ensure we hit our targets & keep the main things, we use Ninety.”

Implement Kennected To Find Your Target Audience

According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.

If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).

So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.

This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.

Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.

So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.

In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.

And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.

Want to see how it works?

Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.

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