Before leaving Netflix this April, Myles Worthington headed Netflix’s cultural channels (Strong Black Lead, Con Todo, Most, Golden).
He’s launching Worthi, an ethnographic marketing, communications, and content company.
Worthi’s clients in entertainment, tech, and consumer include Paramount+, Lionsgate, Peloton, and Procter & Gamble.
As a 360-degree service provider, Worthi helps clients identify their audiences, create content, manage public relations and external affairs, manage influencers, and manage crisis response strategies.
Here is what the article states –
“Some people call it multicultural marketing, some call it DEI marketing or inclusive marketing – but I believe the concept of ethnography best describes the unique space that Worthi will be taking up,” Worthington said in a statement. Ethnography, the study of people and cultures, inspires the approach Worthi intends to take with its brand clients.
Read the full story here.
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