LinkedIn is easily the biggest professional network online, with over 675 million users. It is the perfect platform for people who are serious about their career and professional advancement. But in a sea of business owners and professionals, your profile might get lost—unless you do something to make sure it stands out.
In a highly competitive world, it’s not enough to just have a LinkedIn page. You need a great LinkedIn profile that will actually catch other people’s attention. Let’s take a look at some of the tips you can use to take your LinkedIn profile to the next level.
How to Attract More Attention and Stand Out On LinkedIn
A great profile will help you connect with more people and expand your network. But for a profile to stand out, it needs to effectively communicate who you are. It is your space to tell your story, be heard, and be discovered.
You want your profile to be compelling and authentic, while also highlighting the best parts of your brand. Profile visitors should get an idea of how you can help them and what value you can provide.
Optimize Your Profile with a Headshot and a Headline
Let’s start with the easiest way to instantly upgrade your LinkedIn profile: add your headshot. Put a face to your name by setting a profile picture. People are more likely to trust someone with a picture over a faceless online entity.
Invest in a professional headshot. This picture is the first impression people will get from your page.
Next, create an eye-catching headline. This headline is positioned right below your name on your profile, so it will be the first thing visitors read. While the default settings will fill this with your current position, you want to customize this immediately to get your chosen message across.
Your headline can be whatever you want, and you have 120 characters to work with, so make sure you write something that helps you stand out. Think of your headline as a small advertisement for your company. Write for your target audience: tell them who you are, what you bring to the table, and why they should work with you.
Invest on an Eye-Catching Header
Hire a freelance graphic designer using Fiverr, PeoplePerHour, UpWork, or any other online resource. Do not settle for LinkedIn’s default header. A lot of people on LinkedIn don’t bother to change their header, so having one that is professionally made will instantly make your profile stand out.
Create an interesting image that reflects your brand. Your header acts as a billboard that catches the attention of your visitors.
Post High Quality Content
You don’t want to post content just for the sake of having it. Post informative articles, images, and videos that can provide value to your target audience. This establishes your authority in your topic and shows that you are a thought leader in your industry.
Try to post consistently so that you can maintain an active presence on LinkedIn. You don’t have to post original content all of the time. You can share posts from credible sources that are relevant to your audience’s interests.
When in doubt, use visual media. Videos, in particular, are the most engaging content you can provide. It is highly shareable, informative, and interesting.
Highlight Your Experience
Your LinkedIn profile might serve as an online resume, but you don’t have to cut and paste your actual resume onto your LinkedIn profile. Remember that internet readers have short attention spans. Remove jobs that are not relevant to where you want your career to go. Use two to four interesting and impressive bullet points for each job you include.
Use action words that describe not just what you did, but what you accomplished in each position. Focus on initiatives you’ve led, the impact you’ve made, and the results you’ve delivered.
Keep Your Page Active
Finally, make sure you use LinkedIn on a regular basis. The site is more than just an online resume, so treat it like any other social networking site. Actively engage with your network and try to make new connections every now and then. The quality of your connections is more important than how many people you are connected with.
To take your LinkedIn outreach to the next level, use Kennected. This automation tool uses LinkedIn’s data-rich filters to bring you the most qualified leads. Kennected gives you a steady stream of connections, sales, and appointments so that you can generate leads at scale. You can also set up and schedule personalized automated messages to reach more people. Book a demo with Kennected today to learn more!