What Are The Major Components Of Business Intelligence?

The main components of business intelligence are:

  • Data warehousing

  • Business analytics

  • Business performance management

  • User interface

Today’s ubiquitous use of the Internet and the great entrepreneurial spirit of our free-market economy have fostered niche markets and start-ups, as well as consulting firms and other business ventures that have helped build many BI tools.

These specific business tools can help leaders look at components of their business in more depth and detail.

The most common tools in use today include business and data analytics, predictive analytics, cloud technology, mobile BI, Big Data consultation, and visual analytics.

The importance of business intelligence is growing, and its usage has increased across various types of users.

Earlier, it was in the domain of IT staff, but now business teams are also independently handling business intelligence.

A business intelligence system consists of data sources, models, users, and technical means.

The system’s main function is to collect information from all relevant sources, validate, process and deliver it in the appropriate format to the users who need it.

The data model defines how we process the data into information.

When you develop the right business intelligence infrastructure, you develop million-dollar insights.

The Business Intelligence System

Organizations require correct information for any decision-making process.

The business intelligence system combines data warehousing, business analytics, performance, strategy, and user interface. A business receives data from various sources.

BI helps companies quickly respond to changes in the financial sector, industry, customer preferences, and supply chain functions.

BI improves the company’s overall performance by taking advantage of the second most important resource – the data (the first one is people).

Utilizing the tools derived from BI components, organizations can better leverage data for competitive advantages.

Used properly, the data can drive business decisions that proactively respond to market trends and other external factors.

The company wins when a business owner gets an opportunity to make decisions based on timely and precise information.

The data warehouse captures this data where it is stored, organized, and summarized as per further utilization. Authorized users can access this data and work on it to get desired results.

These results are shared with executives for the decision-making process. These data results can be published through dashboards or share points.

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Benefits of Business Intelligence Tools

BI Tools are the backbone of a good BI system.

The benefits of Business intelligence are as follows:

  • Business intelligence is a faster, more accurate process of reporting critical information

  • Business intelligence facilitates a better and more efficient decision-making process

  • The system can offer a high degree of abstraction if necessary to build a solid model of data

  • Business intelligence provides timely information for better customer relationships

What Do Businesses Use Business Intelligence Solutions For?

A company needs to know how to utilize these accumulated raw data meticulously.

Data that usually comes from multiple OLTP systems and other diverse sources needs to be accumulated in a database that can then be passed through analytics and visualization tools.

Marketing professionals can use data to craft creative limited-time specials such as a coupon for hot soup on a cold day.

Companies need Business Intelligence systems to bring the right information to the right person, at the right time and in the right format.

CEOs may be interested in tracking customers’ time of day and location as they interact with a website so marketing can offer special promotions in real-time. 

At the same time, the client engages with the website.

What Is Business Intelligence Reporting?

Reporting in business intelligence denotes the presentation of data to the end-users so that they can easily understand and analyze them for the benefit of their businesses.

Usually, a report presents text and numbers in a table and is optimized for printing and supports other document formats like PDF.

Data Sources

This component of BI involves various forms of stored data.

It’s about taking the raw data and using software applications to create meaningful data sources that each division can use to positively impact business.

BI analysts using this strategy may create tools that allow them to put data into a large cache of spreadsheets, pie charts, tables, or graphs.

Customer Relationship Management (CRM)

CRMs are an excellent data source for BI since these systems store and analyze customer behavior and important data such as purchase activity.

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Data Warehousing

Data warehouses are created to help analyze a large volume of data.

Data warehousing lets business leaders sift through subsets of data and examine interrelated components that can help drive business.

The internal sources include various operational systems.

The warehouse should be secured so that it can be retrieved easily and managed smoothly.

Oracle, Microsoft, IBM and SAP, and Amazon AWS inscribe their names as the leaders in database management systems.

The prime benefit of using a data warehouse is the ability to analyze data from multiple resources.

That’s why a data warehouse is employed to do the analytical work for the company’s huge volume and veracity of the data.

Online Analytical Processing (OLAP)

Businesses need to get all the data in one place to achieve an accurate and reliable understanding of different aspects of the data.

OLAP can help them achieve just that: get quick access to multi-dimensional analysis results.

This component of BI allows executives to sort and select data aggregates for strategic monitoring.

With the help of specific software products, a business intelligence certification helps business owners use data to adjust overall business processes.

What makes OLAP software different from other analytics tools is the ability to store information in a multidimensional database structure.

Dimensions to use are locations, periods, employees, products, accounts, etc.

Executive Information Systems

It is a BI software tool based on a Decision Support System (DSS), which provides managers with easy access to your company’s internal and external information relevant to their main success elements.

Advanced Analytics

This helps the teams to look at the statistics of their product-line or services and manipulate them to help them meet their targets and boost effectiveness.

Data mining is also another important aspect of business analytics. Business performance management links data with business objectives for efficient tracking.

This business performance is then broadcasted to an executive decision-making body through dashboards and share-point.

What Is Web Scraping?

With web scraping, the process of extraction of targeted data becomes easier.

As a result, the subsequent steps of meaningful processing and analysis and BI generation becomes smoother and much more efficient.

With its ability to crawl unstructured data and social media content, you can cast a wide net in driving the efficacy of your BI systems.

You can listen to what people say about your brand, fine-tune your reputation management, improve your online persona, and devise and deploy strategic marketing tactics.


Big Data technologies like Hadoop and cloud-based analytics have substantially reduced the IT infrastructure costs.

By investing in these technologies, a forward-looking company can easily outweigh the benefits accrued compared to the costs incurred.

Using these technologies, larger volumes of structured and unstructured data can now easily be stored and analyzed at a minimal cost compared to the conventional techniques.

Navigation of Depth

It is the ability to pass more comprehensive or more specific issues. To cite an example, we can be at the company’s overall sales for months.

This information can be accessed through a link on sales per month by customers, and then we say that it has depth, allowing us to navigate through data and related concerns arising during the thinking process.

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How Does Our Organization Utilize Huge Amounts of Data For Business Purposes

Kennected focuses on publicly available data to leverage omnichannel communications.

We work closely with LinkedIn’s software rather than depending on different technologies and source systems.

Once anyone accepts your connection request, they’re legally allowed to market to you using your provided information. How is this possible?

LinkedIn’s main objective is to allow users to connect with others. It’s a business-specific communications platform.

You can read more on LinkedIn’s user agreement.

Hop-On The Kennected Train

According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.

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And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.

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