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The messaging application MailChimp is free for up to 2,000 contacts, with 10,000 text sends per month and a daily limit of 2,000.
With this free plan, you’ll be able to use MailChimp for your SMS messaging needs.
Throughout this article, we’ll cover:
What SMS marketing is
What marketing campaigns do for your business
The difference between email and SMS
What MailChimp is
How to use MailChimp effectively
What a free plan is
What a pay as you go plan entails
Which payment option will work best for you
Read on to learn more about MailChimp, SMS marketing efforts, and more.
What is SMS Marketing?
SMS marketing is a form of digital marketing that allows your business to send text message campaigns from your software directly to your clients.
Your chosen SMS software will have a custom domain to ensure that your customers know that it is your business sending these messages, and your software will also have phone support and a premium plan attached.
Ideally, you will want to choose a provider that allows you to reach unlimited users and unlimited audiences with your SMS messaging.
Software options like MailChimp may come with a monthly send limit, and the automation features within the software options will vary as well.
Let’s take a moment to review what these marketing efforts look like and how they function within your marketing strategy.
What are Marketing Campaigns?
Your marketing campaigns are the heart of your marketing efforts.
These campaigns include email marketing, social media ads, and any other relevant messages you are sending out to your client base.
There are some software platforms that allow you to organize your entire marketing strategy within them, and MailChimp is one of those platforms.
There are many software options rooted solely in SMS marketing, but your MailChimp account settings can be altered to accommodate SMS, email support, and other channels through a premium plan.
This premium plan comes with chat support, MailChimp email templates, phone support, a customer journey builder, and other advanced features within the software.
This paid MailChimp plan allows you to send campaigns directly from the software, with organizational databases set up to differentiate between your SMS and email campaigns.
Whether your marketing endeavors include email, SMS, or social media, they should all share the same purpose: reaching your target audience with important information that is valuable to them as a client.
What is the Difference Between SMS Marketing and Email Marketing Campaigns?
While ideally your business is employing both email and SMS campaigns, you may think that only one platform is necessary or that the services provide the same thing.
This is not the case!
Here are the best ways to use your email marketing platform:
Send long form content
Send transactional emails
Include subject lines to grab the client’s attention
Include custom branding and email credits for the ease of your customers
The main thing to highlight here with email marketing is that it is best suited for long form content, meaning that your emails can be longer in length and cover more information than a text message.
Another item of note with email marketing is that there are no consent laws that govern sending emails from your business.
This is both a benefit and a drawback– you are able to send emails to any person you wish, but it is also more likely to go unread or into a spam folder as a result.
Conversely, here are some of the best ways to use SMS marketing:
Send text messages containing important information
Send appointment reminders
Include purchase credits and email and chat support
Use text messages to send short form content quickly and easily
Text messages are better suited for short form content, and this content should include more “urgent” information than the content found with email messages.
You can use both email campaigns and SMS campaigns to reach unlimited audiences, but the content that goes within these two modes should differ significantly.
What is MailChimp?
As a marketing service platform, MailChimp allows you to use a variety of advanced segmentation and features in order to bring your marketing effort to life.
There are a few different MailChimp pricing plans, and each will give you something different from their counterparts.
The MailChimp pricing plans include the MailChimp free plan, essentials plan, and the premium plan.
Each of these MailChimp pricing plans offer different benefits, so let’s unpack each.
The MailChimp free plan is the most basic pricing plan that MailChimp offers.
Compared to the standard or premium plans, the free plan has only a few advanced features and gives you a set monthly send limit and contact limit as well.
MailChimp’s free plan gives you up to 2,000 contacts, with 10,000 text sends per month and a daily limit of 2,000.
Unlike MailChimp’s paid plans, the free plan only pertains to SMS sending and receiving.
You’ll be able to utilize time optimization features, automated workflows, and multivariate testing, but you won’t be able to create comparative reports or use advanced CRM features.
With a maximum contact count, you’ll be limited in your SMS growth, but this free plan can be a great way to ease into SMS marketing with your MailChimp account settings.
MailChimp’s essentials plan starts at $299 per month for 10,000 contacts.
As a paid plan, the essentials plan is a step up from the free plan in a few ways.
While MailChimp’s free plan had a set 2,000 contacts, the essentials plan is a monthly plan that allows you to reach a higher number of contacts and adjust the MailChimp cost at any time.
You still have a monthly sending limit, though the text messages are not limited– the essentials plan custom domain only deals with how many contacts can receive your SMS.
This plan is the perfect middle ground between the free plan and the premium plan, especially when it comes to MailChimp pricing and the benefits you can reap from the service.
This is the most expensive option for the MailChimp pricing plans, but it also features the most advanced features of MailChimp’s pricing plans.
Some of these features include:
A creative assistant to aid your marketing endeavors
Advanced segmentation and multivariate testing for your content
Transactional emails and unlimited number of contacts
Landing pages and b testing available for usage
No maximum contact count
Of the paid plans, MailChimp’s premium plan is the most expansive and allows you the most freedom in your messaging.
You’ll be able to reach more contacts and utilize the support features that come with a higher MailChimp pay option.
It is more expensive than the essential plan or standard plan, but you’ll have access to unlimited emails, signup forms and the multivariate testing that MailChimp offers.
How Do I Use My MailChimp Account?
Though this will depend on the pricing plan you choose to utilize, you’ll be using your account to primarily send marketing messages to your client base.
If you choose a plan with a maximum contact count, you’ll be working within those confines to deliver the best content to your customers that you can.
If you choose a standard plan or a pricing system that includes one of the monthly plans that MailChimp offers, you can use email and SMS alongside one another without worrying about the number of contacts or MailChimp branding limits.
Make sure to explore the features of whichever pricing plan you choose, including the email and chat support, landing pages, b testing, and any other facets of transactional email or a customer lifetime incentive.
Use your plan to your advantage!
What is Pay As You Go?
Pay as you go refers to a standard plan option that allows you to adjust the number of messages sent through paying for each consecutively.
In general, a pay as you go option in SMS and email marketing is generally utilized by companies looking to send set amounts of correspondence each month, as the pay as you go feature can be hard to budget for.
Most pay as you go plans still include phone support, transactional emails, email support, and monthly plan with a contact count, but a standard plan will give you more flexibility with your time optimization and budgeting as well.
With a pay as you go, you are simply charged a set amount per each text message or email message that you send.
If you are sending only transactional email or a set amount of messages, this pricing plan could be a great option for you.
Which Payment Option Should I Choose?
The best payment option for you is the one that allows you the most freedom within your SMS and email marketing endeavors.
Take the time to evaluate what you need regarding email and chat support, B testing, and other features that come with monthly plans or a standard plan.
If you want multivariate testing capabilities, choose a standard plan that supports that.
If you have no issue with a contact limit, choose a free option that is budget friendly and just as effective.
How Kennected Uses SMS Messaging
Here at Kennected, we have seen the changes that implementing a successful messaging software can make for a business.
Supporting email and SMS functions is an asset that really aids businesses in a variety of ways, and even with helping customers feel valued and heard as part of the business themselves.
Evaluate your own needs, and choose an SMS plan that will get you where you need to go.
Hop-On The Kennected Train
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