Selling insurance is tough: you constantly need new leads. To keep up with the competition, you need those leads fast. Some insurance agents resort to buying leads. But if you are savvy when it comes to marketing and lead generation, you would know that buying leads is dead.
Nowadays, more and more people are finding ways to book leads on auto pilot instead. It is more efficient, more effective, and it will help you find more clients. Here we teach you how to set your lead generation on auto pilot.
How to Generate Your Own Insurance Leads
Leads are essential to your insurance business. Insurance agents should focus on marketing in a specific way that generates leads. There are plenty of ways to do this: through your website; by using SEO; using Facebook; using Twitter, etc. The best one of all is LinkedIn marketing—but first let’s talk about why LinkedIn is the superior option for lead generation.
Your website is a good place to build your own pipeline of exclusive leads. But unless you are an established insurance agent with a website that drives plenty of traffic, it cannot be used as a reliable lead generation tool.
SEO is a free way to generate leads. All you have to do is optimize your content in a way that uses a lot of relevant keywords so that your website will rank higher in search results. While this is certainly an effective way to drive traffic to your website, it takes a long time to achieve results because everyone is using it. No one can tell exactly when SEO will give you the benefits you need.
While you should use SEO, you can’t rely on it as your sole source of leads.
Facebook and Twitter can be used to generate leads, but these social networking sites are more focused on the socializing aspect of connection. This is why LinkedIn is your best bet when it comes to generating valuable leads.
Why Agents & Brokers are Flocking to LinkedIn
LinkedIn has a massive user base—similar to Facebook and Twitter—but the key difference is that LinkedIn caters to a professional audience. It is full of leads, prospects, and future clients who are ready to do business.
LinkedIn is the biggest professional platform online, and more agents and brokers are realizing its potential for lead generation. If you’re not using it to find leads, you’re missing out.
How to Sell On LinkedIn
All the effort you are putting into SEO and into your website, you need to put into LinkedIn. Use it actively to drive more traffic to your website, because it is where your target audience is hanging out. Provide value on LinkedIn by posting high quality content. Publish articles on your site and then share the link on your LinkedIn profile.
Not only will this drive more traffic to your website, but it will also establish your authority as an insurance agent. People will see you as a thought leader in your field. It will be easier for you to gain the trust of prospects.
Luckily, prospects are also very easy to find on LinkedIn. You can use it to connect with more people and build a larger network. As you meet and work with more people, you can ask for their business or referrals. You will be building your empire in no time.
To fine tune your LinkedIn outreach, use Kennected. This automation tool uses LinkedIn’s data-rich filters to help you find your ideal targets. This is the part where you start putting your lead generation on auto pilot.
With an established website, a proper LinkedIn profile, lots of optimized content, and an ever-growing network, the leads will start coming to you. And to speed it up further, you can start reaching out to the most qualified leads using Kennected’s personalized messages and follow-ups.
Kennected will get you in front of your ideal clients using laser accurate data, and then help you connect with them. Every Kennected campaign is personalized based on each customer’s needs. Book a demo today to learn more about Kennected.