Selling insurance is tough: you constantly need new leads. To keep up with the competition, you need those leads fast. Some insurance agents resort to buying leads. But if you are savvy when it comes to marketing and lead generation, you would know that buying leads is dead.
Nowadays, more and more people are finding ways to book leads on auto pilot instead. It is more efficient, more effective, and it will help you find more clients. Here we teach you how to set your lead generation on auto pilot.
Leads are essential to your insurance business. Insurance agents should focus on marketing in a specific way that generates leads. There are plenty of ways to do this: through your website; by using SEO; using Facebook; using Twitter, etc. The best one of all is LinkedIn marketing—but first let’s talk about why LinkedIn is the superior option for lead generation.
Your website is a good place to build your own pipeline of exclusive leads. But unless you are an established insurance agent with a website that drives plenty of traffic, it cannot be used as a reliable lead generation tool.
SEO is a free way to generate leads. All you have to do is optimize your content in a way that uses a lot of relevant keywords so that your website will rank higher in search results. While this is certainly an effective way to drive traffic to your website, it takes a long time to achieve results because everyone is using it. No one can tell exactly when SEO will give you the benefits you need.
While you should use SEO, you can’t rely on it as your sole source of leads.
Facebook and Twitter can be used to generate leads, but these social networking sites are more focused on the socializing aspect of connection. This is why LinkedIn is your best bet when it comes to generating valuable leads.