Lionsgate Picks Horizon Media For Its Theatrical & Home Entertainment Marketing

According to Lionsgate’s Vice Chair Adam Fogelson, Horizon Media recently announced their excitement to work with Lionsgate on upcoming projects. 

It was the Blu. data platform that impressed Lionsgate in choosing Horizon, which uses advanced analytics to target people, personalize messages, and engage moviegoers based on 11K attributes, resulting in actionable intelligence across all media & marketing channels.

Horizon will work alongside Lionsgate on the upcoming John Wick: Chapter 4, Are You There God?, It’s Me, Margaret, The Hunger Games: The Ballod of Songbirds and Snakes, and the Dirty Dancing release. 

Here is what the article says:

“Lionsgate has a history of challenging convention – of cutting against industry norms – to distinguish themselves in an increasingly crowed entertainment industry,” said Karen Hunt, President, Western Region, at Horizon Media. “Lionsgate has produced some iconic films and has an amazing slate ahead. We’re excited to start work with Adam and his entire team – putting our Business is Personal approach to work.”

Read the full story here

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