A lot of marketers and brands are beginning to move away from cold calling because it’s not as effective of a strategy as it used to be. Consumers don’t like getting random phone calls in the middle of the day, especially if it’s from strangers who are just looking to sell their products and services. Most people don’t have the time to entertain these calls.
Because of this, businesses are switching to more effective marketing strategies, particularly video marketing and social media marketing.
The good news is that there are channels wherein cold outreach can still work. For example, social media is the best way to reach your target audience online. No need to call them directly when you can just message them on the platform that they are using every day.
LinkedIn is one of the best social networks for this purpose. That’s because it has a large user base that consists of professionals, CEOs, and other decision makers. People who are on LinkedIn regularly are constantly looking for ways to improve themselves and take their career to the next level. They are more open-minded when it comes to products and services that can benefit them.
It’s worth noting that LinkedIn itself now has over 756 million users around the world—and this social networking platform is still growing. Speaking of decision makers, 40 million LinkedIn users fall under this category. LinkedIn can be a fantastic source of leads if you know how to use it properly. Reaching your target audience on LinkedIn is not a walk in the park.
Best Link N Learn Competitor for LinkedIn Lead Generation
Today we are going to be looking at two software tools that you can use to boost your LinkedIn outreach. Link N Learn and Kennected are both automation tools for LinkedIn. Both are very popular among brands—but if you are going to automate your social media outreach, might as well do it right.
You need an automation tool if your target audience is spending time on LinkedIn. That’s because manual prospecting can take time. We all know LinkedIn is an effective marketing platform, but it can be extremely time-consuming.
So automating your LinkedIn outreach is the natural course of action if you don’t want to spend hours spraying and praying on the platform.
You can’t just use any automation tool: your account could get suspended if you use the wrong one. That’s no exaggeration. LinkedIn does not appreciate automation tools in general. But what this actually means is that they don’t want marketers spamming LinkedIn users with unsolicited messages.
So there’s a proper way to approach LinkedIn automation. Only high quality tools can automate your LinkedIn outreach while also keeping your account safe. Whatever you do, do not go for a tool that spams your target audience. You’re just going to end up annoying them—or worse, getting restricted by LinkedIn.
There are countless LinkedIn automation tools out there. Let’s take a closer look at two popular options: Link N Learn and Kennected.
What Link N Learn Offers
Trusted by over 900 companies, Link N Learn is a lead generation tool for LinkedIn. The company has worked with a wide range of clients including coaches, speakers, sales teams, and global tech companies.
Link N Learn is designed to bring a steady stream of leads to your inbox or calendar. Here’s how it works: first, Link N Learn finds your ideal clients for you.
Link N Learn’s expert search group builder uses LinkedIn Sales Navigator to build a good lead list. Then it creates a multi-step messaging strategy for you. Once you’ve found your ideal buyers, Link N Learn’s expert copywriters will develop a unique messaging strategy for you.
Link N Learn introduces you to hundreds of prospects each month. It is designed to save time by handling all the legwork involved with LinkedIn prospecting. It deals with sending connection requests, introduction messages, and follow-ups so that you can focus on closing deals.
According to Link N Learn, one of their best assets is the team that works with their clients. They are committed to providing weekly reporting, monthly strategy calls, etc. They can review the data and analyze your LinkedIn campaign to see how you can improve your outreach.
The main disadvantage of Link N Learn is that it is on the pricier end of the spectrum. The cheapest plan costs around $400 per month for the starter option. There’s also the professional package that costs $697 per month and the prospector package that costs $997 per month.
These packages give you the standard features that you would come to expect from a LinkedIn automation tool. One notable disadvantage is that Sales Navigator is required for all of these packages. This means you have to pay for the premium version of LinkedIn to use Link N Learn.
What Kennected Offers
Automating on LinkedIn should be done safely and properly. Think about normal human behavior on LinkedIn: if your automation tool lets you do something that a real life user cannot possibly accomplish, then it’s going to put your account at risk and you may even end up in LinkedIn Jail.
LinkedIn Jail is just another term for having your account restricted or suspended by LinkedIn. As a marketer or entrepreneur, you don’t want to end up with a restricted or suspended LinkedIn account because you’re going to miss out on so much.
The key to LinkedIn automation is making sure that you are only automating tasks that you would otherwise be able to accomplish yourself.
Kennected handles the tasks that are repetitive and mundane, allowing you to focus on converting your leads into paying customers. You can work on tasks that generate profit for your business instead of sending messages one by one to your prospects on LinkedIn. Let Kennected handle that.
Kennected a SaaS or Software as a Service company that offers tools that can simplify the lives of business owners and entrepreneurs through automation, lead generation, and education. Kennected’s LinkedIn automation tool is designed to simplify your lead generation by automating your LinkedIn outreach.
It also happens to be the safest and most effective LinkedIn automation tool out there.
This automation tool does not spam your target audience with unwanted messages. In fact, it limits the number of messages sent per day once you’ve set up a campaign. It sends your messages automatically, but not in bulk—as if you are sending them yourself.
With Kennected, you can book hundreds of qualified appointments—all on autopilot. And you can do that with zero dollars in ad spend. Instead you will invest in LinkedIn and Kennected.
Here’s one advantage that Kennected has over Link N Learn: it does not need Sales Navigator in order to work. Kennected can work with all LinkedIn upgrades, but they are not mandatory. This means you don’t need to be a premium user on LinkedIn to enjoy a continuous stream of leads and appointments.
The only thing you need is Google Chrome. Here’s how Kennected works: first, you set up a sequence.
Search for your ideal audience using the LinkedIn search bar, click ‘People’ and then click ‘All Filters’. Kennected makes use of the data-rich filters within LinkedIn to bring you your ideal targets. This eliminates the need for manual prospecting. Copy the URL of the search results, paste it onto Kennected and then hit Enter.
Kennected has two different sequence types: invitation sequence and messaging sequence. The invitation sequence is for 2nd and 3rd degree connections that you want to connect with. The messaging sequence is for people who are already in your network as your 1st degree connections.
While Kennected can help you write copy, it can also provide successful and award-winning templates. You can even use tags such as First Name, Last Name, Full Name, Company, and more to further personalize your message.
Personalizing each message for its recipients is very important. Not only does this increase your chances of receiving a response from the recipient, it also keeps you from looking like a spammer. Personalizing your message for each recipient makes it non-intrusive. Remember that a high response rate will also lower your chances of getting restricted by LinkedIn.
In addition to the connection messages that you can send automatically with Kennected, you can also set up a certain number of follow-up messages for recipients who do not respond right away. These are going to be scheduled and sent out as necessary, but Kennected also has a reply detection feature that will prevent further follow-ups when the person responds.
If they don’t respond at all, at least you know they are not engaged enough to convert anyway. You can focus on building relationships with those who are actually interested.
With Kennected, you can let the automation tool do all the work for you while you continue running your business. You no longer have to sit around waiting for people to answer.
When someone responds to your LinkedIn outreach, you will be notified by Kennected and you can just jump right into the conversation. This is the part that you should not automate. Building authentic relationships is very important for any business.
Kennected brings you smart prospecting on autopilot. But what really sets Kennected apart from the competition is its onboarding process.
What is Kennected’s Onboarding & How Does It Help Educate Customers to Get Better Results?
Kennected not only helps generate leads through LinkedIn automation, it also educates entrepreneurs and gives them resources to help them achieve their business goals.
Kennected believes in the importance of education and really letting entrepreneurs understand how to make the most out of LinkedIn. That’s why its onboarding process involves a lot of hand holding and making sure clients don’t make any mistakes. This is the quality that lets Kennected stand out from all the other automation software in the market.
LinkedIn can be very difficult to navigate, especially if you are trying to connect with your core audience. So even though most entrepreneurs understand how important it is, they can’t make the most out of the social network.
Kennected’s onboarding process is a lot like going to school: first you learn how to do it, and then you do it yourself. We believe that no one knows your business the way you do. That’s why we teach businesses how to fish instead of just giving you fish. We give you the tools and software you need to become successful.
During onboarding, Kennected does a deep dive into your business: learning your goals and understanding your industry. Kennected will provide support every step of the way. That’s way more value than what you would normally get from other automation tools.
We don’t believe lead generation should cost you $600 a month. That’s why we empower our customers with the knowledge, the tools, and the award-winning scripts to scale their LinkedIn outreach. We will teach you how to use LinkedIn and our proven solutions to become more profitable.
Kennected will help you double or even triple your sales pipeline. This means you don’t have to worry about driving traffic or finding leads again. You can build a continuous stream of leads for your business. Plus, you will also attract high quality leads that are ready to make a purchase.
Whether you are a business owner, a consultant, a service provider, or a manager of an enterprise operation, we will empower you to grow your business using our solutions and education.
Benefits of Working with Kennected
Kennected has other benefits other than automating your LinkedIn outreach. Once a lead connects with you on LinkedIn, Kennected can pull their important information including their phone numbers, email addresses, and company websites. As long as the info is publicly available, they will be accessible right from your Kennected dashboard.
You can find business emails with ease thanks to Kennected’s integration with Hunter.io, Anymail finder, and FindThatLead. You can also synchronize prospect details and activity to HubSpot with just one click.
For business owners that want to take their digital marketing to the next level, Kennected offers more than just an automation tool. The K-Suite is a suite of tools that give you everything you need to make your sales process easier.
Kennected Video, Kennected Calendar, and Kennected’s very own LinkedIn automation tool make up the K-Suite.
Kennected Video is an easy to use marketing tool that allows you to reach your target audience with personalized videos. Many brands are beginning to use videos in their email outreach so that recipients are more likely to reply. Simply having the word ‘video’ in your subject line can increase its open rate. That’s the power of video content.
Kennected understands that video marketing is currently the most effective strategy for reaching a large audience online—and it looks like videos aren’t going anywhere any time soon. People love watching videos: they stop scrolling the minute they see one in their newsfeed or timeline. They can’t look away.
Although people have short attention spans, marketers have learned to create high quality videos that deliver value in order to retain their viewers. If your video is entertaining and informative, people will keep watching.
Viewers love videos because they combine all the elements that make other types of content appealing. Videos have images, movement, audio, text, graphics, and other eye-catching elements. Videos then take all of these and roll them into one easy to digest package.
Videos can deliver more information within a short period of time. You can even deliver your brand’s message and your calls to action before your video ends.
Use Kennected Video to bring your email marketing campaign to life. You can use your smartphone or webcam to record personalized videos. Or you can even record your screen. Easily trim, merge, and edit your videos through this software. Add captions to increase accessibility and make your message clear.
Kennected Video also lets you highlight your branding and personality through customizable call-to-action buttons and media player.
Kennected Calendar is another part of the K-Suite. Once Kennected’s automation tool has done its job and you’re engaged with your leads, it is time to setup meetings and appointments with them. This is the perfect time to use the number one software for scheduling appointments.
Let’s face it, booking an appointment and lining up everyone’s available schedules is extremely difficult. Kennected Calendar handles that for you, so you can sell more and chase less.
Kennected Calendar’s seamless synchronization with Google Calendar will ensure that you never get double booked, ever. Set boundaries and time blocks to take full control of your schedule.
Your calendar is also backed up in Kennected’s cloud servers. Log in from anywhere and check your schedule any time. You can even sync with different time zones so that everyone is on the same page no matter where they are.
Kennected’s solutions help you scale your business. Imagine being able to send personalized messages to thousands of LinkedIn users in your defined geographic area. Imagine sending them personalized videos that showcase your brand and value. Imagine easily setting up meetings and converting leads into loyal customers. That’s the power of Kennected.
What Our Customers Say about Kennected
Link N Learn may have worked with over 900 clients, but Kennected is trusted by over 15,000 clients. As if that wasn’t impressive enough, our K-Suite and onboarding have received mostly positive reviews.
Here’s what some of our customers had to say about Kennected:
“Before I started using Kennected, I was prospecting businesses via networking events, reaching out via email or cold call. When I started using Kennected it really automated my way of prospecting,” said Andy Mork, CEO at Mork Productions. “Within three months I was able to gain about $60,000 worth of business for very low price and I barely had to do any work at all.”
“It’s also allowed me to reach into markets that I haven’t even conceived before, and just by reaching directly out to marketing directors and the type of people that I want to be talking to. Incredibly easy to use, highly recommended.”
Joseph Heraldo, consultant at Baker Tilly, had a shorter but equally positive review of Kennected: “In three weeks, I was able to amass basically a quarter of my business.”
Zach Hesterberg, who is a revenue consultant, experienced a solid return on investment (ROI) in his first month of using Kennected.
“I run Facebook ads for ecommerce stores…doing this I never have time to focus on learning LinkedIn. I didn’t want to focus on learning I want to focus spending all my time actually doing it. So when I came across the idea of using an automation platform such as Kennected and having some guys help me set this up, I said hey this is a no brainer let’s go ahead and give it a try.”
“So I’ve been using it for right around a month maybe a little bit over that, and…I have over 29 leads or 29 conversations started just in the last eight days.”
Kennected is trusted by thousands of brands and entrepreneurs. If you’re going to try LinkedIn automation, might as well go for the best of the best. Our onboarding process will hold your hand and make sure you get the best results out of your LinkedIn marketing campaign. Book a demo with Kennected today to learn more!