LinkedIn is now the biggest social networking platform for professionals—and it’s not even close. Even though websites such as Facebook, Twitter, and Instagram have more users, LinkedIn remains the top platform for building professional connections.
With more than 675 million users, LinkedIn is the social networking site to be if you want to expand your network, boost your sales, find career opportunities, recruit top talent, and build your brand.
It is important to take a look at the factors that make LinkedIn so popular among professionals—and how it can help you achieve your personal goals.
Why is LinkedIn so Popular Now?
LinkedIn has been around longer than Facebook, Twitter, Snapchat, and Instagram. While some people might point out that those social networking sites are bigger or more popular than LinkedIn, none of these sites are focused on building professional connections. You will not find personal posts and selfies on LinkedIn.
This only goes to show that the target market for LinkedIn is entirely different: and it is the most dominant social networking platform in its particular niche.
Part of the reason why LinkedIn is so popular is because the professional industry is becoming more and more competitive. LinkedIn offers so many benefits that can help you land that job, or secure those leads, or make those new connections. From seeking a new job to maintaining your personal brand, LinkedIn can help you do all that and more. If you have a LinkedIn profile and you’re not using it actively, you’re missing out.
LinkedIn has a powerful job board that users can tap into to apply for jobs or recruit new people to their organization. It works well for recruiters and job seekers alike. Even if you’re not actively seeking new employment, you can set job alerts based on your career interests to regularly receive email updates and stay in the loop.
Another one of LinkedIn’s primary functions is helping professionals build their networking and maintain their contacts. Rather than collecting people’s business cards or writing down their email addresses, you can just connect with them on LinkedIn.
You can also research companies and its employees, whether it’s your competition, or someone you want to connect with, or a company you want to join someday. These days, companies maintain their own LinkedIn Pages with company information. You can use these to gain valuable insight into different companies in your field or in other industries. LinkedIn helps you get a good feel for a company’s culture and its people. This should allow you to make better professional decisions down the line.
For marketers, insurance agents, business managers, and other professionals, you can use LinkedIn to build your brand. By posting high quality content and sharing it on LinkedIn, you can establish yourself as a thought leader and an expert in your field. You can showcase what makes your company marketable or why companies should hire you. LinkedIn is the perfect platform for showing off your achievements, qualifications, and credentials.
With all of these advantages that LinkedIn can offer, it’s no surprise that it is only getting more and more popular over the years.
How LinkedIn Pivoted and Became the Social Platform for Professionals
There’s no doubt that a huge part of the professional industry is shifting into the digital world. This is why social selling and social media marketing have become so vital. The rise of these new marketing strategies allowed platforms like LinkedIn, Facebook, Twitter, and Instagram to thrive.
But LinkedIn effectively set itself apart from other social networking sites by strictly targeting the professional industry. People come into LinkedIn with the expectation that they will create a network, talk to other professionals, and showcase their brand.
LinkedIn helps professionals stand out in a highly competitive world. If you adapt to these changes and utilize LinkedIn properly, you can get ahead of the competition. LinkedIn helps you use social media marketing and take it to the next level. There aren’t a lot of websites out there that provide the benefits that LinkedIn can provide.
LinkedIn is very hot right now. And if you want to make the most out of it, use Kennected. Kennected is a LinkedIn automation tool that brings you a steady stream of connections, sales, and appointments by helping you generate leads at scale. Kennected uses LinkedIn’s data-rich filters to bring you the most qualified leads. You can then set up and send personalized messages to reach out to your ideal targets. Book a demo with Kennected today to learn more!