Why Is LinkedIn So Hot Right Now?

LinkedIn is now the biggest social networking platform for professionals—and it’s not even close. Even though websites such as Facebook, Twitter, and Instagram have more users, LinkedIn remains the top platform for building professional connections.

With more than 675 million users, LinkedIn is the social networking site to be if you want to expand your network, boost your sales, find career opportunities, recruit top talent, and build your brand.

It is important to take a look at the factors that make LinkedIn so popular among professionals—and how it can help you achieve your personal goals.

How LinkedIn Pivoted and Became the Social Platform for Professionals​

There’s no doubt that a huge part of the professional industry is shifting into the digital world. This is why social selling and social media marketing have become so vital. The rise of these new marketing strategies allowed platforms like LinkedIn, Facebook, Twitter, and Instagram to thrive.

But LinkedIn effectively set itself apart from other social networking sites by strictly targeting the professional industry. People come into LinkedIn with the expectation that they will create a network, talk to other professionals, and showcase their brand.

LinkedIn helps professionals stand out in a highly competitive world. If you adapt to these changes and utilize LinkedIn properly, you can get ahead of the competition. LinkedIn helps you use social media marketing and take it to the next level. There aren’t a lot of websites out there that provide the benefits that LinkedIn can provide.

LinkedIn is very hot right now. And if you want to make the most out of it, use Kennected. Kennected is a LinkedIn automation tool that brings you a steady stream of connections, sales, and appointments by helping you generate leads at scale. Kennected uses LinkedIn’s data-rich filters to bring you the most qualified leads. You can then set up and send personalized messages to reach out to your ideal targets. Book a demo with Kennected today to learn more!

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