LinkedIn Summary Examples For Marketing

Table of Contents

LinkedIn summary examples are great to view so you can decide & edit your LinkedIn summary for more profile interactions.

LinkedIn is the one social platform that everyone sleeps on. When you perfect your LinkedIn profile, you’re 40% ahead of the pack. 

Make sure ALL aspects of your LinkedIn profile work TOGETHER. These include your job title, work portfolio, profile image, background banner image, skills, articles, and recommendations.

One of the MOST IMPORTANT parts of your LinkedIn profile is your summary. This is where you tell people what you do, who you do it for, and why they should hire YOU.

We’ll show you how to do this & give you LinkedIn summary examples to guide you. Check out these LinkedIn summary tips for ideas. 

What Is A LinkedIn Summary?

A LinkedIn summary, also called a LinkedIn bio or LinkedIn About section, is a few paragraphs of text that appears after a LinkedIn user’s current & previous jobs.

You can write up to 2,000 words on LinkedIn, but only the first three lines are visible before you have to click “See More.”

Why Is A LinkedIn Profile Summary Important?

LinkedIn can build trust with your leads, potential employees, or employers. LinkedIn summaries are sometimes compared to resume objectives.

It’s all about showing the reader who you are as a professional, what you bring, and what your career goals are.

In just a few sentences, you should let the reader (your leads) know who you are, what makes you unique, and what you want from them.

You might think you don’t need a LinkedIn summary – especially if you keep your profile up-to-date.

If you’re not looking for a job or don’t spend much time on the platform, you might think it’s unnecessary. However, a good LinkedIn summary is CRUCIAL to your career. 

In sales, it’s great for social selling; in other fields, it’s a GREAT way to get your foot in the door.

Using your profile tagline & summary, you can give your connections a glimpse of your persona, achievements, and more.

A good LinkedIn summary is like a strong handshake. People read it first when they come across your profile. Also, it’s a great way to make an impression.

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Answer These 6 Questions

These six questions can help show your personality AND values:

  1. What are your goals and ambitions?
  2. What are your guiding principles?
  3. Why are you passionate about your current job or industry?
  4. Were there any specific pieces of wisdom that you took away from past jobs?
  5. Is there any unique knowledge you’ve brought into your industry from other life experiences?
  6. In what ways do you add to the kulture of your workplace?

Think Through An Objective

Your online persona & what you want to accomplish on Linkedin should DRIVE your decision.

Using LinkedIn as part of your marketing strategy could help you reach 65 million corporate decision-makers. 

According to Statista, 41% of B2B marketers prefer LinkedIn over Facebook because it generates leads that convert.

It’s a GREAT way for marketers to get decision-makers to buy their stuff.

Start With A Hook

To write an excellent LinkedIn summary, your starting sentence should give LinkedIn users CLARITY about your line of work.

Consider leading with an interesting fact about you & your career.

To start, use industry keywords or search terms & tell your career story. Following the first sentence should give them a reason to keep reading.

Nick Kozmin is the founder of, a sales accelerator that helps SaaS & online service businesses grow FAST. Nick’s profile is all about efficiency & communication.

Nick’s LinkedIn profile summary starts with a STRONG one-sentence introduction. After that, he discusses his results, making the most of the profile.

Nick finishes his profile with a simple call-to-action, so his prospects are likelier to send a connection request.

The LinkedIn summary Nick wrote is tailored to his target audience: business owners & startups. His results & achievements prove he’s capable.

While Nick’s profile is a little different, it gets the job done, which is getting results.

Give Them A Unique Selling Proposition

Once you’ve got your reader’s attention, you’re already ahead. You need a unique selling proposition to stand out from the crowd. 

Be bold AND creative enough to spark the reader’s interest further. 

Include Keywords

Your LinkedIn profile summary might not seem like the place to optimize for search at first glance. As it turns out, LinkedIn ranks HIGH in Google.

Make sure you put keywords relevant to your industry & role in the specialties section of your summary.

If you don’t see any search results or relevant search terms on your profile, your keywords aren’t optimized for recruiters. 

In this example, Stephen McSweeney uses keywords extensively in his LinkedIn summary for Kellogg Company, the food manufacturer behind Pringles.

His LinkedIn profile summary keywords include digital marketing planning & optimization, conversion rate optimization, digital marketing, and Google certification. 

These terms will likely bring up his profile if prospective clients search for them.

The keywords you use in your profile will help you rank on LinkedIn, just like on Google.

If someone searches for “digital marketer” & you’ve optimized for that term, you could rank as one of the results.

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Showcase Your Skills, Career Highlights, And Area of Expertise

Put your skills, career achievements, and specialties in your LinkedIn bio.

Include specific industries & services you’d like to work in, your academic qualifications, and any soft & technical skills you’ve acquired.

Keep hiring managers focused on the good by highlighting your key qualities & learnings. 

Showcase Your Goals & Achievements

Mentioning your experience under your belt is good, but capitalizing on it by discussing the growth acquired during that experience displays your active engagement in progressing your professional career.

You should pepper specific accomplishments throughout your work experience, but the summary is a GREAT place to highlight your biggest wins. 

As you can see in this LinkedIn summary example, Kasey Kaplan is Kwik Studio’s founder, making Quuie, a website builder.

The bio says he’s ‘an energetic and forward-thinking leader,’ which describes his leadership style and achievements.

Kaplan shares personal details about his life relevant to his career without being too open.

Experience & Current Position

The summary should include a little bit about your past experience (we don’t need a novel, just a few hard-hitting points) & a brief description of what you do now.

Show how your previous experience is relevant to your dream job & how you’re bridging gaps in your education or training.

Action Point Or Call To Action

A call to action is a good way to end your LinkedIn summary. Don’t be afraid to be DIRECT with your prospects. Additionally, let them know how to reach you.

Adding an action point to your LinkedIn profile summary can be REALLY rewarding. Add a line at the bottom of your summary to encourage people to get in touch.

Keep It Short & Sweet

You’re unlikely to get someone to read three block paragraphs about you. The best LinkedIn summaries are short & sweet, but still packed with info. 

Make sure each paragraph is no more than a few sentences long. You can use bullet points if you want to.

State The Reasons

Keep it honest & tell people why you keep striving. You’ll show potential connections a new side to your professional life by sharing your personal motivations.

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Always Use First Person

If you were meeting someone for the first time, you wouldn’t introduce yourself in the third person, would you? ALWAYS write in the first person for your LinkedIn summary.

Let Your Personality Shine

Make your readers relate to something else besides work info!

Discuss your personality & personal values directly and concisely to provide prospects an insight into you as a person & not just as an employee.

Discuss something that motivates you to do better OR add personal practices you’re proud of. Your career approach will be reflected in this way.

LinkedIn Summary Examples For Founders

Most founders, when deciding what to include in their LinkedIn summary, choose to tell us how & why they started their business.

In the LinkedIn summary section, Scott Flear tells the story of his brand. His LinkedIn bio tells us how he combined his love of rugby, health, and fitness to start Rugby Warefare.

Then he talks about Rugby Warefare’s success.

LinkedIn Summary Examples For Finance Professionals

The best way to learn about making great LinkedIn profile summaries is to look at proven profiles from authority experts on LinkedIn.

Standing out through LinkedIn is even more important for professionals in the financial sector. You can build authority AND trust with a great LinkedIn summary.

It’s HARD to write LinkedIn summaries – especially for salespeople, marketers, and other professionals who network a lot.

You’re not trying to attract recruiters & hiring managers; you’re trying to get customers. 

If you’re an entrepreneur, your LinkedIn summary might include how you started & financed your business.

Entrepreneurs are multitalented & multifaceted by nature. It’s not just that entrepreneurs solve pressing societal problems, but they’re also thought leaders.

Entrepreneurs share ideas about the future or their expertise through books or speaking engagements. 

You can connect with your target audience by telling the story behind your brand in your LinkedIn summaries. 

The CEO and co-founder of Less Annoying CRM, Tyler King, tells us why and how they started the company.

LinkedIn Summary Examples For Sales Professionals

CEO, Founder, Innovator, and Serial Entrepreneur Ian Naylor is an advisor at Hyperise and knows how to hyper-personalize sales funnels.

This is one of the best LinkedIn summary examples for salespeople. Naylor’s LinkedIn profile is different from others, but it still works. 

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Insightful & Punchy Profile Summary

Jeffrey Previte is Bluleadz’s Content Manager. Previte’s profile summary is much shorter than the previous example but still hits the key points. 

Experiment With Different Summary Structures

Ilya Azovtsev is a LinkedIn expert who acquired 1 million views in four months. He’s a digital marketer & heads Lemlist’s growth department.

His core competency is community building, so he’s one of the driving forces behind Lempod’s success.

He’s always trying new LinkedIn summary structures.

How To Write A LinkedIn Summary (Broke Down)

  1. Use space wisely
  2. Be authentic with first-person writing
  3. Avoid buzzwords
  4. Create an opening line for the summary previews
  5. Show passion for what you do
  6. Sprinkle your summary with some fun facts
  7. Layer your career story
  8. Use keywords from the skills section
  9. Add a CTA

The Bottom Line

The examples above show that there are LOTS of different ways to write a LinkedIn summary, & it should reflect your personality, field, experience, and ambitions.

If you follow these tips & tricks, you’ll be able to write a better LinkedIn profile summary to drive engagement, but you should always align your profile with your professional & personal goals!

A complete, up-to-date, engaging profile tells the professional world you’re here to do business. 

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