LinkedIn is the largest professional networking tool in the world. In fact, it has reached over 675 million users—nearly half of which are visiting the site on a daily basis. This means LinkedIn is your best bet when it comes to generating leads if you are a life insurance agent.
LinkedIn is a great way to put yourself in front of consumers who may be interested in buying a policy from you. All you have to do is learn how to sell more life insurance through this amazing social platform.
Social Selling & How To Sell Life Insurance Online
Social Selling is really buzzing right now. What is social selling and how can you leverage it to sell more life insurance? Social selling is truly about understanding how to approach and talk to people online as you would in the real world. If you were at a real life party, would you go up to each person right off the bat and say, “Hi I’m Stephen with xyz insurance company. Tell me do you currently have a plan in place if you were to do, that your loved ones wold be taken care of?”
I’m hoping your answer is no. We all know those people. Those people are annoying. Social media is like being at a party. People want to get to know you a little bit and feel like you are truly interested in them. Build rapport and a relationship first. Bring value to their life first. Introduce someone that can help them do whatever it is that they are interested in. The famous business thought leader Zig Zeigler once stated, “you can have everything that you want once you help enough people get what they want.”
That statement is 100% factual. Now that we understand that you need to provide value, you also need to know when its good to ask for a meeting and how to “pitch” or show value in what you sell.
Learn How To Sell Life Insurance By Telling Stories
Arguably the greatest story-teller of all time was a name by the name of Jesus. Maybe you’ve heard of him. He used parables or stories to get his point across. You can do the same thing. Stories tell, and the rest try to sell. Learn how to use persuasion architecture in your meetings and you will succeed.