To boost your sales, you need leads. But to grow your business and rise above the competition, you need a steady lead flow. That’s easier said than done.
Leveraging social media is your best bet if you want to grow your own community and generate a stream of leads for your company. Everyone is spending time online these days. And if there’s one particular channel that you should focus on, that would be LinkedIn.
LinkedIn is the best platform for lead generation because of its professional user base. Here, you can find high quality leads that are more likely to convert. It’s all a matter of reaching them with the right message.
You need the right LinkedIn strategy to optimize your outreach. Here we will be talking about some of the best LinkedIn outreach solutions that you can use to grow your lead flow.
Optimize Your LinkedIn Profile
Before you get into the different outreach strategies, you should optimize your LinkedIn profile first. This is to make sure that when people visit you, they can get all the information they need. When you successfully catch their attention with your outreach message, you can impress them with your profile. This improves your chances of converting leads because it helps establish trust.
When you reach out to people on LinkedIn, the first thing they are going to do is check your profile. You want your audience to get a solid idea of who you are and what you can offer them. On LinkedIn, first impressions are everything. Try to make the best impression right away.
Start by adding a professional profile photo. Keep it simple, approachable, and classy. A lot of people will decide whether they can trust you or not, based on that picture alone. Pick one that best represents you and your brand.
You can hire a professional photographer for this, but even if you don’t, just remember it needs to be a well-lit and high quality image. Avoid having distracting backgrounds. And your LinkedIn picture should be a representation of you, so don’t use a group picture.
Next, add a background image that showcases your brand. Don’t just put a stock image up there. It’s one of the first things people will see. It’s basically a free billboard, so use it creatively.
This is where you have to hire a topnotch graphic designer. Display your logo and give people a solid idea of your value. Keep in mind that the ideal banner size for your LinkedIn background image is 1584×396 pixels.
Add your tagline. It’s a simple but important feature that gets people to click on your profile in the first place. Here, you need to describe your value in a short and concise manner. Who do you help, how do you help them, and what can people get out of working with you? You can write a short tagline that describes all three of these.
Target the Right Audience
With an optimized profile, your leads now have somewhere to go. You can start your LinkedIn outreach. To get the best results, make sure you are engaging with the right audience. Even if your branding and messaging are perfect, if you’re not targeting the right people, you will get ignored. You might even get marked as a spammer.
Find out who your target demographic is—and then start digging a bit deeper. Learn about their preferred type of content, and who their favorite influencers are. Observe their actions online and see what kind of posts they engage with. This will help you with your own content marketing efforts.
This will also allow you to start conversations with them more organically, since you know what their interests are. You can approach them through that middle ground.
Do NOT Sell Straight Away
Your first message is crucial—so it should not be used for selling. People online hate it when you sell something to them right away when they don’t even know you yet. The goal of LinkedIn outreach is to get one foot in the door.
LinkedIn social selling is all about building relationships and finding out how you can help people with their problems. With your first message, you need to introduce yourself and get a conversation going. Only through this conversation will you be able to identify their pain points and how you can give value to them.
So focus on building relationships. Stop copying and pasting the same canned LinkedIn message. Take a personalized approach to your outreach and you’ll enjoy better results.
When reaching out to other people on LinkedIn, try to think about the value you can give your leads: what’s in it for them? Why should they listen to you?
Try Content Retargeting
One piece of advice that can go a long way is to try content retargeting. If you want to identify your target audience online, look at viral posts about your specific niche. Look at all the people who are engaging with that content—and then target them with your outreach. These are the people who have already shown interest in what you’re offering.
The same way people get ads about things they looked up in search engines, you can retarget people who are engaging with popular content. You can even use that as a launching point or a conversation starter.
Create Your Own Content
Speaking of content, creating your own will help your outreach by establishing your spot as a thought leader in your industry. Your content will help you create familiarity around your brand by bringing value to your audience.
Deliver high quality content on a regular basis to increase your following. It will make it easier for you to approach people and build relationships with them because you’ve already earned their trust.
Use LinkedIn Automation: Get Kennected
With all of these strategies, you can make your LinkedIn outreach easier. But to save even more time and energy, you should use the best LinkedIn automation tool out there.
Kennected will help you build a steady stream of leads, connections, and meetings by automating your outreach. Even with this LinkedIn automation tool, your audience won’t think that you’re spamming them because Kennected takes personalization very seriously.
You can set up multiple campaigns and target different groups at the same time. Kennected lets you send personalized messages and follow-ups so you are more likely to get a response. Kennected sends your messages one by one, as if you were sending them yourself. It takes care of all the mundane and repetitive tasks that are keeping you from being productive.
With Kennected’s smart sequences, you can focus on more important tasks like talking to your targets and converting leads. Once they connect with you, you can jump right into the conversation and start developing that relationship. No need to send messages to hundreds of people manually and wait ages for a reply.
Imagine being able to send personalized messages to thousands of people in your defined geographic area that has a LinkedIn account. That’s the power of Kennected. We can help you grow your business.
Book a demo with Kennected today to learn more.