If you want to grow your business and generate more leads, you should be on LinkedIn. You’ve probably heard about how it is the best platform for lead generation because of its professional user base. It is also great for content marketing, increasing brand awareness, and building your email list.
But to get the most out of LinkedIn, you need to know how to use this social media properly. Without a good LinkedIn outreach strategy, you would struggle to reap great results.
For example, if you send the same canned message to hundreds of people, you will most likely get ignored—or worse, marked as a spammer.
Develop a LinkedIn strategy for your outreach campaign and you could increase both your acceptance rate and reply rate. This will help you convert more leads, build better relationships, and boost your revenue.
So today we will be talking about how to send LinkedIn messages that get replies—and how to use automation to make the process easier for you.
What is LinkedIn Outreach Messaging?
LinkedIn outreach messaging is the process of crafting a message for your target audience. Its purpose is to get your leads’ attention and open the door for further conversation.
But one common mistake that business owners and marketers make is trying to sell right away from their first message. They copy and paste the same message over and over again, not realizing that people are already tired of reading them from countless other marketers. If you’ve been on LinkedIn long enough, you’ve probably received something similar.
There are some steps you can take to improve your LinkedIn messages.
For starters, you should personalize your messages. Including the target’s name, company, industry, etc. can make it much more interesting compared to a bland LinkedIn message that talks to no one in particular. You can take it one step further and visit their profile to find out more about them before writing your message.
The main goal of a LinkedIn outreach message is to introduce you to the target and start building a relationship from there. And just like how every business relationship is unique, there is no one-size-fits-all solution for building LinkedIn connections.
Personalizing Your Outreach Messages
Personalizing your messages will give you a much higher reply rate compared to the typical cold message. No matter who your target audience is, you need to talk to them like an actual person—that is if you are hoping for a reply.
Don’t just start pitching or selling right away. Your audience doesn’t know you yet. They’re not likely to buy something from someone they’ve never met. And you don’t have to share your whole life story either. There’s plenty of time for that once you’ve started engaging in a real conversation.
For your first outreach message, you just need to find a common ground: something to talk about. Whether you’re in the same industry or location, you can always find a conversation starter that will strike their interest.
A bit of flattery about their own content can work, but only if it’s sincere. So don’t be afraid to dig around and do some research. Give them a reason to reply.
Other ways to increase your acceptance and reply rates include: optimizing your LinkedIn profile, targeting the right people, providing value, and using LinkedIn automation. The first one is to make sure people can check your profile and see that you are a trustworthy resource.
The Best Way to Send LinkedIn Messages for an Outreach Campaign: Get Kennected
If you don’t have the time to research every single one of your leads, you can still improve your response rate by using LinkedIn automation.
Kennected is the safest and most effective LinkedIn automation toll for your LinkedIn outreach campaign. Not only will it help you reach hundreds of your most qualified leads, it will also let you personalize your messages and follow-ups.
LinkedIn’s data-rich filters are great for narrowing down your ideal targets and identifying your audience. Just copy and paste the URL of your LinkedIn search results onto Kennected and your campaign is ready to go.
Kennected will send your personalized messages automatically—but not in bulk. It sends your messages one by one, as if you were sending them yourself. LinkedIn won’t flag your account because Kennected only does what you can do manually. But you wouldn’t have to spend hours of your day contacting prospects on LinkedIn by yourself.
Kennected brings you a steady stream of leads, connections and meetings while helping you build predictable revenue. You can save a lot of time by automating your outreach efforts. You can focus on converting your leads and building strong business relationships.
That’s the power of Kennected. You can get your target audience’s email, phone number, company website, etc., right in your Kennected dashboard once they accept your request.
If your target doesn’t respond, Kennected will send a personalized follow-up based on the schedule you set. You can send up to 10 follow-ups per lead, with a reply detection feature once the user responds.
Kennected brings you smart prospecting on autopilot. Personalized messages increase your acceptance and reply rate; while Kennected helps you manage multiple campaigns at once. Book a demo with Kennected today to learn more.