LinkedIn Message Templates For Sales

Table of Contents

LinkedIn prospecting message templates exist for the betterment of your lead generation and sales tactics. You can use LinkedIn sales messages to reach a specific LinkedIn group, establish a mutual connection, or to converse with a new lead.

Throughout the course of this article, we’ll cover the following topics in depth:

  • What a LinkedIn prospecting message looks like

  • What a LinkedIn message template should include

  • The frequency of LinkedIn messages that you should be sending

  • Best practices for LinkedIn outreach

  • How Kennected uses message templates

Read on to learn all about LinkedIn message templates and how these templates can be used to better your sales messages and funnel.

What is a LinkedIn Prospecting Message?

A LinkedIn prospecting message can take many forms.

You can send a message alongside a connection request.

A message can be sent to an entire target audience.

LinkedIn messaging can be duplicated within LinkedIn groups.

Essentially, LinkedIn prospecting messages are any message that comes from your LinkedIn profile and is sent to another profile.

Each LinkedIn sales message will have a purpose or goal within the content.

This goal may be as simple as business outreach, or your messaging may be intending to inform a new lead about your product or service.

You can also send a cold message using cold message templates to engage in this form of LinkedIn prospecting.

Send contact details to the same LinkedIn group, or use a free trial template through LinkedIn sales navigator to guide your messaging.

Aside from a clear goal, your message templates should include several items to ensure success.

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What Should a LinkedIn Message Template Include?

Each outreach message you send should contain more than just the goal or intention behind the message itself.

Each of your message templates should include the following items:

  • Company name

  • Key takeaways

  • One or two sentences that include personalization

  • Conversation starters

  • Establishing some common ground

  • A profile picture

  • Clear outline of their business needs

When it comes to sales outreach, it is extremely important that personalization and conversation starters exist within your message templates.

Create an outline for specific sales situations and have a template ready to go to save time when reaching your professional network.

This message copy will help to frame your outreach, but you will need to personalize your message before sending it.

This will encourage a follow up and help the initial message have more traction, leading to an open flow of messaging between you and the right target audience.

If done correctly, your message template will help you accomplish these items:

  • Encourage traffic to your LinkedIn profile

  • Boost sales

  • Increase the efficacy of your outreach campaign

  • Strengthen the sales pipeline

  • Help with managing mutual connections

  • Serve as a sales pitch

Use these LinkedIn inmail templates to your advantage, especially when messaging leads.

How Many LinkedIn Messages Should Your Business Send?

The weekly limit for LinkedIn messages is 100 from one LinkedIn profile.

A message can take the form of a connection request, cold messages, or any other outreach message.

When you send messages, make sure that they serve a purpose for your LinkedIn prospecting or sales outreach.

Though 100 messages per week is still sufficient, you don’t want to be wasting your time or energy towards messages that do not advance your business.

Make sure that your messaging boosts your business solution and helps to minimize a pain point for either your business or the recipient.

Best Practices for LinkedIn Outreach

Each LinkedIn connection request you send should be accompanied by a message, but there are quite a few instances where you also should be utilizing LinkedIn messages.

Here are just a few methods:

  • Within content creation

  • To schedule a LinkedIn event

  • Aid LinkedIn prospecting

  • Alongside a LinkedIn post

  • When messaging group members

  • To accompany recently launched software or products

  • When you establish a shared connection

All of your relevant content on LinkedIn should be accompanied by a message, and you can create your message templates based on what messaging you will be engaging in the most frequently.

Use a basic template whenever possible, and write messages that contain all of the necessary elements.

Message a mutual friend the same way that you would message a professional group, and you’ll find great success within these templates.

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How Kennected Uses LinkedIn Message Templates For Sales

Here at Kennected, LinkedIn is at the heart of what we do every single day.

We use the platform to boost sales, establish common ground with leads, and follow up with any person we find engaging with our content.

Use the platform to sell your product or service, as well as to message potential leads.

LinkedIn message templates have the potential to transform your business, so use them to your advantage. 

Hop-On The Kennected Train

According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.

If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).

So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.

This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.

Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.

So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.

In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.

And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.

Want to see how it works?

Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.

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