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Each LinkedIn connection request you send should have a message and subject line attached to it, and this is also a good rule of thumb for when you are messaging a potential lead. Your subject line is the first impression of the message, so take great care in crafting it.
Throughout the course of this article, we’ll cover the following topics in depth:
What LinkedIn messages are used for
What subject lines should contain
Best practices and subject line examples
How automation can help with writing subject lines and your business can avoid generic subject lines
How Kennected uses automation to created inmail messages and subject lines
Read on to learn all about LinkedIn message subject lines and how a catchy subject line can make all of the difference for your messaging efforts.
What are LinkedIn Messages Used For?
LinkedIn messages are sent and received on the platform for a variety of reasons.
Here are just a few of the instances where messaging occurs on the platform:
Alongside a blog post
To boost LinkedIn inmail credits
When conversing with a mutual connection
Providing a brief introduction to a professional network
Lead generation and prospecting
Posting job opportunity or hiring messages
LinkedIn is all about connecting with different people on the platform.
Much like an email subject line, each of your messages on the platform should follow a set subject line formula, as well as the most common closing line.
Let’s outline the most important LinkedIn inmail tip and how messaging with your mutual connections is extremely important for your business success.
What a Subject Line Should Contain
Each subject line you write should contain an element of personalization, coupled with the purpose of the message in an informal way.
If you are messaging a potential lead with the intention of fostering a relationship with this individual, make sure to send messages with a personal greeting attached to them.
A personalized inmail subject line helps this individual realize that you are not only excited to message them, but you are also genuinely interested in what they might have to say in response.
When messaging a like minded business professional, be sure to emphasize a shared connection and establish rapport in the subject line.
This will add a personal touch and capture attention and interest.
Though the main body of the message will contain the majority of your sentiments, the importance of a personal greeting and well-crafted subject line cannot be understated.
Let’s take a moment to outline some best practices for LinkedIn inmail subject lines, as well as some subject line examples for different messaging situations.
Best Practices for LinkedIn Inmail Subject Lines
Ideally, your goal should be to maximize the LinkedIn inmail response rates from your profile.
One of the best ways to do this is to utilize creative and attention grabbing subject lines.
Here are some ways to add personalization to subject lines to increase the response rate:
Establish a common connection
Use one line that emphasizes common ground
Include company name
Include the prospect’s company if applicable
Mention the candidate’s career path
Include unique details about the individual
If you are hosting a LinkedIn event, include an exclusive invitation along with the message.
Share a recent blog post to a lead along with a personal greeting.
Each messaging situation will vary slightly, and your subject lines will too.
Make sure to use appropriate and personalized subject lines for every messaging scenario you encounter on the LinkedIn platform.
How Kennected Uses Automation for Each Inmail Subject Line and Message Content
Here at Kennected, we have seen the benefits of using automation to help with subject line and message creation.
There are tools that exist to help you reach more people and message more individuals without the extra time and energy associated with prospecting.
You can alter your settings to make your messaging and subject lines more personalized, and you’ll see great benefits from this change.
Hop-On The Kennected Train
According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.
If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).
So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.
This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.
Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.
So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.
In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.
And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.
Want to see how it works?
Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.