LinkedIn Matched Audiences | LinkedIn Ads

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With LinkedIn Matched Audiences, you can target your advertising campaigns based on custom segments. 

With marketing automation integration, you can share relevant content with prospects you already know on LinkedIn.

You can deliver true full-funnel marketing with LinkedIn’s Matched Audiences. 

You can reach your target audience throughout the customer lifecycle, from awareness to lead generation to customer retention. 

Targeting matched audiences is called account targeting.

You should use account targeting if you’re running account-based marketing programs to reach target accounts rather than specific people.

Go to the targeting page in Campaign Manager. It’s always necessary to choose a location. 

For example, if you want to run a global campaign, simply select all the continents: If you want to refine the targeting & target employees or a specific company, you can enter up to 100 companies in the company name targeting.

Here we’ll go over some basic LinkedIn audience targeting information.

LinkedIn Lookalike Audiences

Lookalike audiences combine the traits of your ideal customers with LinkedIn’s member & company data to help you target new customers, website visitors, and accounts.

Using a proprietary algorithm, lookalike audiences build on your selected audience.

Data from LinkedIn member profiles & company attributes are used to find audiences based on similar characteristics. 

The size of your lookalike audience can be up to 15X bigger than your original audience.

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What Do Google Use Cookies And Data For?

Before you continue to YouTube, Google will use cookies and data to:

  • Deliver and maintain Google services

  • Track outages and protect against spam fraud and abuse

  • Measure audience engagement and site statistics to understand how their services are used and enhance the quality of those services

Choosing “Accept all” lets Google use your data to:

  • Develop and improve new services

  • Deliver & measure the effectiveness of ads

  • Personalize content & ads, depending on your settings

You don’t have to worry about these extra cookies if you click “Reject all.”

Non-personalized content and ads are influenced by the content you’re currently viewing & where you are (ad serving is based on general location).

Google will show personalized ads depending on video recommendations, a customized YouTube homepage, and past activity, like videos you watch & things you search for on YouTube, which are examples of personalized content and ads.

Google also uses cookies & data to tailor the experience to be age-appropriate, if relevant. 

Select “More options” to see additional information, including details about managing your privacy settings. 

You can manage your privacy settings by selecting “More options.”. Visit anytime.

Website Retargeting

Website retargeting allows advertisers to retarget their website visitors with ad content on LinkedIn.

With the LinkedIn Insight Tag, advertisers can match their website visitors to LinkedIn members for MORE engagement.

Advertisers can use website retargeting with LinkedIn demographic segments for more PRECISE targeting.

Contact Targeting

With company & contact targeting, advertisers can segment audiences by companies & organizations.

You can also target LinkedIn demographics if you choose a company or contact list as your campaign’s audience.

Dynamic Ads

Dynamic ads (also called dynamic creatives or dynamic banners) are ads that change automatically to make sure each user gets the BEST creative for them.

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Text Ads

Advertisers can use text ads to promote their product or service on the Google Network.

Here’s some advice on setting up Matched Audiences:

  • 300 members are the minimum size & location is a must.

  • You need 300 members in your segment if you’re using Matched Audiences segments to build your campaign audience.

How To Edit User Permissions For An Ad Account

You’ll get different permissions in Campaign Manager when you edit someone’s user role in LinkedIn Ads. 

To edit a user’s role in an ad account:

  1. Sign in to Campaign Manager

  2. Click the correct account name

  3. Select “Manage Access” from the dropdown menu next to the account name in the upper right corner.

  4. On the Manage access pop-up window, click “Edit.”

  5. From the User Permissions pop-up window, find the user whose access levels you want to edit.

  6. To edit their role, click the dropdown menu to the right of their name—close jump menu.

  7. Click “Save Changes.”

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