LinkedIn Mass Messaging

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LinkedIn allows users to mass message their network (to an extent) for:

  • Upcoming events

  • Recruiting

  • Wishing best wishes

  • Following up after initial communication via email, phone call, etc.

LinkedIn is a great place to network and build business relationships.

Once you get your connection requests accepted and think it’s time to message them, you realize it’s going to be hard sending messages to hundreds of people one by one.

Did you know you can send mass messages on LinkedIn to a few clients?

Mass messaging is a great way to send messages to all your contacts simultaneously. Message recipients can be chosen based on their job title, company name, location, and other factors.

Getting it right isn’t easy, so we’ve got a few tips for you. 

What Are Automation Tools?

You probably know this already, but there are tools to make your life easier on social networks. Let’s take a look at what automation tools are. 

Automating means using technology to do less repetitive work. Using computer software, you can set it to run when you’re not around or doing something else.  

Benefits of LinkedIn Mass Messaging

You can automate LinkedIn messaging with LinkedIn automation tools, saving a lot of time and effort. Additionally, they make LinkedIn’s mass messaging process a lot easier. 

So what else do LinkedIn automation tools do? Although it varies from tool to tool, most automate repetitive LinkedIn activities. 

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What Can You Automate With LinkedIn Automation Tools?

Various tools will provide different automation features:

  1. Sending invitations to connect

  2. Sending follow-up messages

  3. Auto-visiting profiles

  4. Sending messages to 1st level connections

  5. Sending InMails

  6. Extracting profiles and companies

  7. Inviting people to a LinkedIn group

  8. Inviting people to follow a company’s page

  9. Endorsing connections

How Do You Send Mass Messages On LinkedIn?

The most transparent way is to send messages individually.

But you can also send mass messages through third-party tools that work on Chrome to send requests to multiple people.

You don’t want to send messages simultaneously because it could get your account banned.

If you send a message to a group, you can invite 50 people. With LinkedIn automation, you can get a list of all your 1st level contacts and send a message to them.

So how do you send a message to all your LinkedIn contacts simultaneously? Here’s a step-by-step guide.

1. Log in to LinkedIn and look at your inbox.

2. Click “Compose Message” in your LinkedIn inbox. 

3. Type the names of your 1st level connections here to add them to the list of recipients.

4. Click “Send” when you’re done writing your LinkedIn mass message.

Remember, you can only send messages to people in the same group (or those you ask for a connection with) and your colleagues. 

This option isn’t the best for daily routine work since everyone can see other recipients in the group and all the answers to the questions. 

Side Tip: Show Genuine Interest

We love talking about ourselves; it’s human nature.

If you steer the conversation towards the recipient instead of yourself, you’ll create a great environment for a productive conversation. 

Advertising a brand is okay, but don’t spam someone with generic messages.  

Connection Request Message Example

Hi [firstname], It’s nice to meet you! I look forward to learning more about you and hope we can continue to connect.

This is a basic example, but you want to expand on this statement and give connections a reason to respond.

How To Send A Mass Message On LinkedIn Recruiter


  1. When you’re signed in to Recruiter, click on your profile picture at the top of your homepage and select “Product Settings.” 

  2. Go to “Preferences.”

  3. Then click “Edit” to the right of “Enable Bulk Messaging Restrictions,” and you’re all set.  

Is It Possible To Send Mass Messages Outside of Your Network?

If you want to send mass LinkedIn messages to users outside your network, use InMail. You’ll need a premium account to do this.  

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What's The Difference Between LinkedIn Connections & LinkedIn Contacts?

 LinkedIn contacts are your connections and people you haven’t met yet. LinkedIn shows you non-connections if you synchronize your calendar, email, and phone.

A LinkedIn connection is someone you are connected with. 

Avoid Sending LinkedIn Spam

Marketing on LinkedIn is powerful, but it can also be risky.

Many people use LinkedIn’s messaging function to send out mass messages without thinking about who they are sending them to and what they share. 

This is known as “LinkedIn spam.” So, while it may be tempting to blast out LinkedIn messages to maximize efficiency, such a move may not be the best.  

So make sure your LinkedIn message is relevant and helpful to your audience.

How Many LinkedIn Messages Can You Send?

Although there is no limit to how many messages you can send each day, we suggest you don’t send more than 100 per day, or else your activity may be considered spam, and your LinkedIn account may be suspended.  

Test Different Automation Tools

As almost every LinkedIn automation tool has a trial period, it’s a good idea to test it out and decide if it fits all of your requirements, whether it’s easy to use, etc.

It’s best to test a tool in the real world before choosing it.

Choose An Automation Tool

Make sure you think about your long-term and short-term goals when making your decision.

Your priority should be a LinkedIn automation tool so you can help manage all the campaigns and contacts you made a year ago. 

These tools should save your contacts’ history, have smart filters, and have a smart, usable interface.  

The type of LinkedIn automation tool you use plays a big role in the security of your LinkedIn account. You might want to check out Cloud Kennect.  

The software is a great all-in-one marketing system for LinkedIn that’s handy for purposes like this since it lets you import all of your contacts into the CRM and send a bulk message in seconds.  

You can make every new message completely personalized.

The Bottom Line

Sending a mass message on LinkedIn is effective, and it’s a great way to get the word out about your new product, a big announcement, or finding a new team member.  

Mass messaging might harm your brand if you don’t take the time to figure out the right message. This message is hard to write naturally, but it still works as a mass message. 

Make sure you know who you’re targeting, what problems they have that your business can fix, and what message you want to send.

Planning may seem like a waste of time, but it’s a worthwhile investment that will save you money and increase conversions in the long run.

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Send Personalized Messages With Kennected

According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.

If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).

So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.

This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.

Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.

So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.

In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.

And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.

Want to see how it works?

Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.

And for additional resources, check out these proven LinkedIn strategies for messaging your LinkedIn network. 

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