LinkedIn is the biggest platform for professionals online, and it is still growing. Social networking sites in general are continuously rising in popularity, and marketers are making the most out of this opportunity. If you want to boost your revenue and find more customers, LinkedIn is the best place to be.
With over 706 million members around the world, LinkedIn provides valuable leads for marketers and business owners. What sets it apart from other social networking sites is its focus on professional and business relationships. LinkedIn members are ready to do business: that is why it boasts the highest conversion rate among all social media platforms.
If you want to use LinkedIn marketing to boost your business, there are plenty of effective strategies you can try that are absolutely free. Simply optimizing your profile can boost your visibility and expose your brand to a larger audience.
Posting high quality content can attract more people to your LinkedIn profile while helping you establish thought leadership. Using SEO or search engine optimization to rank higher in search results can help you connect with your target audience.
LinkedIn can be used for free and still produce great value. But if you want to invest some money into your LinkedIn marketing efforts, there are also ways to do just that. LinkedIn ensures that you get your money’s worth by giving you access to high quality features and analytics that will allow you to make better business decisions. But how much does LinkedIn marketing cost?
How Much Does LinkedIn Marketing Cost?
LinkedIn marketing can be completely cost-free. But most marketers will want to put some money into their social media marketing so they can get an edge over the competition. Most industries are highly competitive after all.
LinkedIn itself is free, but one of the ways you can invest in it is by upgrading your account to Premium.
There are four tiers of LinkedIn Premium, ranging from $29.99 to $119.95 per month. The base version, also called Premium Career, costs $29.99 a month. The next tier is called Premium Business and it costs $59.99 per month.
LinkedIn Premium’s Sales Navigator costs $79.99 per month and gives lead recommendations as well as real-time insights on existing leads. Lastly, the LinkedIn Premium Recruiter Lite, which is designed for recruiters, costs $119.95 a month.
LinkedIn Premium gives you access to helpful features and data, and also the ability to send InMail messages. InMail lets you send messages to other users directly even if they are not in your network. This is a valuable tool for people who want to connect with leads and expand their LinkedIn network.
LinkedIn lets you demo each Premium tier for free for one month.
You can also invest money by advertising on LinkedIn. There are a few different factors that can influence your advertising costs on LinkedIn, including your target audience, your bid, and your ad relevance score. Advertising costs will vary from one business to another, and will ultimately depend on your budget. Understanding the cost factors for LinkedIn ads will help you manage your budget appropriately.
LinkedIn ads have three different bidding options: cost-per-click (CPC), cost-per-impression (CPM), and cost-per-send (CPS). As their names suggest, you will either have to pay every time someone clicks on your ad, someone sees your ad, or someone receives your direct message.
LinkedIn also gives you options for how you control your ad spending. You can set a total budget, a daily budget, or a bid. With bids, you set the amount you are willing to pay for impressions, messages, and clicks—and you never pay more than the bid amount.
Setting up a LinkedIn ad is easy: you just create a Campaign Manager account on LinkedIn, choose an ad type, set your targeting options, set your budget, and launch your campaign. You can then track your campaign’s performance through the Campaign Manager.
How Much Should You Pay for a LinkedIn Marketing Agency?
There’s no doubt that LinkedIn is the most valuable social media platform for B2B marketers and business owners. If you want to get the most out of LinkedIn, you should work with the experts. A LinkedIn Marketing Agency will help you optimize your marketing strategies so you can reach and convert more people.
Kennected is a LinkedIn marketing agency that simplifies your lead flow and gives you the tools you need to build a sustainable sales pipeline.
Kennected offers a customized onboarding process that has a one-time cost of $1,497. We provide a 1 on 1 consulting process that helps you generate conversations and sales quickly. Kennected is also a premium LinkedIn automation suite that can generate a stream of sales, meetings, and connections. You wouldn’t have to worry about where your next sale is going to come from.
Book a demo with Kennected today to learn more.