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LinkedIn Marketing Labs offers curated courses to help you learn how to use LinkedIn marketing tools to reach and engage professionals.
In the past, marketing professionals learned the Four Ps in college & enjoyed a long career.
Businesses of all sizes & across all industries are feeling the impact of the rapid changes in higher education.
Marketing managers & talent development professionals can overcome this challenge by investing in ongoing digital marketing training.
The best way to find marketing unicorns is to help existing employees learn new skills.
But what tools can LinkedIn provide for marketers?
What Is LinkedIn Learning?
LinkedIn Learning (formerly Lynda.com) offers an array of online courses that focuses on getting users certified for the skills that matter.
Topics you can choose from include:
Finance & Accounting
Business Software & Tools
Business Analysis & Strategy
Is LinkedIn Learning Free?
LinkedIn Learning can run for a month for free. However, to get the full experience, the platform offers two paid options:
What Are LinkedIn Marketing Labs?
Think of Marketing Labs as a branch of the LinkedIn Learning tree. It’s a series of courses and exams that can help you get LinkedIn certified.
A certified badge looks amazing on a resume & LinkedIn profile for employers. Marketers can choose between three areas of marketing:
Content & Creative Design
Depending on the area you pursue, you’ll be tasked with completing timed exams, which determine if you receive or don’t receive a badge.
These sections include a practice test to prep you before the exam.
By earning this certification, you’ll be able to launch a successful LinkedIn advertising campaign, optimize targeting, and report on your results.
Fundamentals is broken into three stages of learning:
Introduction to LinkedIn Ads
Using LinkedIn’s Ad Targeting
Reporting & Analytics For LinkedIn Ads
Content & Creative Design
With this certification, you’ll learn how to create and maintain organic and paid content. Like Fundamentals, this section is broken into three sections:
Building an Organic Presence with LinkedIn Pages
Creative Design for LinkedIn
Building a Full-Funnel Content Marketing Strategy on LinkedIn
Grow Your Lead Generation With Kennected
According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.
If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).
So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.
This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.
Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.
So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.
In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.
And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.
Want to see how it works?
Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.