LinkedIn is a powerful platform for sales teams. One of the most effective tools within this platform is InMail. InMail is among the best ways to put LinkedIn to work when it comes to sales activities because it reaches high profile leads directly. This often comes with high open rates and click-through rates.
LinkedIn InMails allows users to directly message other LinkedIn members—particularly those who are not yet connected to them. Generally, LinkedIn does not allow users to reach out to members they are not connected to. But InMail is a feature that bypasses this.
Sales teams should know that InMail is a premium feature. This means those with a basic or free account will still be limited to messaging the people they are connected with. But a premium account does have its benefits so investing on it can be valuable, especially with features like InMail that can help expand your reach. Upgrading to premium is required to use LinkedIn’s InMail feature.
Creating a LinkedIn Profile and Disappearing
For those who have a premium account on LinkedIn, they are allotted a specific number of InMail credits based on their subscription type. The information regarding the number of InMail credits remaining can be found in the Premium subscription page.
InMail credits can be purchased from the LinkedIn website. However, these InMail credits are only available for use from the personal account and not in Recruiter Lite.
LinkedIn members cannot purchase additional InMail credits outside of the monthly allotment for Sales Navigator. InMail credits are allotted every month on the first day of the member’s billing cycle. Users are allowed to accumulate their InMail credits from month to month, but should keep in mind that it will expire after 90 days.
InMail messages may have up to 200 characters in the subject line and up to 1900 characters in the body. It is important to keep in mind that the user’s email signature counts towards the total number of available characters.
InMail messages are 30 percent more effective than regular emails, meaning they are more likely to be clicked on by a recipient. People prefer to click on these messages because they are not ‘spammy’. However, if the person does not reply within 7 days, the sender gets the credit back to their account. This means it is essentially refunded if you don’t get a reply.
Sending An InMail
InMail messages can be sent to a LinkedIn member from their introduction card, found on their profile. To send an InMail, navigate to the profile of the recipient and Click the ‘More’ button on their introduction card. A drop down will appear, from which you can select the ‘Message’ option.
LinkedIn users with a Premium Career, Premium Business, or any other legacy type of Premium subscription can access the InMail feature. These users may also get more InMail credits than the number they have been allotted by purchasing additional InMail credits.
Keep in mind that if you have a Premium subscription but the credit card on file has expired, you will first need to update your payment information before sending InMail messages again. Also remember that it is not necessary to use InMail to send messages to users you are already connected with because that is always possible.
Simply click the button in the top section of the connection’s profile that reads Message and send the message there. LinkedIn premium has its benefits, and InMail is one of the best ways to optimize sales efforts. Use it properly to expand your network and strengthen your brand.