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Every LinkedIn message you send from your business profile should include a subject line. When writing subject lines, be sure to make a good first impression and use the inmail best practices described in the article below.
Throughout the course of this article, we’ll cover the following topics in depth:
What a subject line should include
If a very direct subject line is necessary
Examples of effective subject lines
How Kennected uses subject lines to boost LinkedIn inmail credits
Read on to learn all about LinkedIn inmail subject line examples and how a catchy subject line can make all of the difference for your LinkedIn messaging.
What Should a Subject Line Include?
Much like an email subject line, your message subject line should demonstrate intentionality and purpose.
Though your message will be coming from your LinkedIn profile, it is a good idea to include your own name in the subject line or in the first line of your message.
Think of your message like a blog post.
The very first few lines of your messaging are what grabs attention and appeals to your target audience, especially for a small business.
When it comes to LinkedIn inmails, it’s also important to emphasize the mutual connection between you and the person receiving your message.
Avoid cold outreach and capture attention with a common connection or a brief introduction.
This will help to not only strengthen your inmail messages but also to help increase your open and response rates.
Do I Need To Use Subject Lines?
A subject line is truly necessary for LinkedIn messaging.
Here are a few benefits of using subject lines within your LinkedIn messages:
Establishes common ground
Piques interest on the end of the recipient
Makes your message more relevant
Helps to build trust
Makes your message personal
Can be used as a growth hacking tool
Increase response rate
Strengthens your professional network
Encourages response rates from sales prospects
Include the prospect’s company within your subject line, or their current job title.
Adding personalization to your messages when conversing with mutual connections is a great way to increase inmail response rates and to help you send messages that are relevant and helpful.
Include your company name in the subject line as well.
This helps your marketing endeavors as well as your ability to build trust with your recipients.
Examples of LinkedIn Inmail Subject Lines
Before we outline some examples of LinkedIn inmail subject lines, let’s first emphasize a few elements that will make all of the difference for your messages.
Avoid common opening lines.
Do your research.
Make your subject line interesting.
Mention a point of reference for their industry.
Write carefully and with intention.
Now that we know some best practices for subject lines, let’s outline some LinkedIn inmail subject line examples.
“Quick question about ____”
“Congrats on the new position!”
“Hey there! I loved your post on ___”
Each of these examples includes personalization that will make your message stand out.
Be sure to make your subject lines interesting and appealing to those receiving your messages.
If your subject lines fall short, your messages may remain unopened.
How Kennected Uses Subject Lines To Boost Response Rates and LinkedIn Messages
Here at Kennected, we consider LinkedIn automated messaging to be a key function within the platform.
It is important to outreach to your client base frequently, and it is also helpful for your business and their prospecting efforts.
Make your messages stand out and use catchy subject lines whenever possible.
Your open and response rates will improve immediately!
Hop-On The Kennected Train
According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.
If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).
So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.
This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.
Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.
So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.
In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.
And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.
Want to see how it works?
Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.