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Your LinkedIn inbox is where 90% of your communication is with other LinkedIn users. It’s a messaging feature LinkedIn has for users to build professional relationships.
What’s one thing that makes a growth hacker’s day? New messages!
But what happens if that number is just way too high, and you can’t seem to find important and mission-critical messages any longer?
What’s even worse, is if you manage to reply to everyone, but then lose track of who’s who and then mismanage your lead nurturing activities.
The good news is that there are ways to stop this from happening. In today’s blog, let’s look closely at proper LinkedIn inbox management.
Why Is Managing Your LinkedIn Inbox Important?
If LinkedIn is one of the primary channels you use daily, your inbox is probably so full you could get lost. Yet, customer engagement is important as ever.
If you’re trying to manage your page (and company page!) engagement from the platform’s inbox, you might be overwhelmed.
Make sure you keep your group notifications in check. One reason people get bloated LinkedIn inboxes is group notifications that get in the way.
What Are 6 Ways To Boost Customer Engagement On LinkedIn?
Manage your prospecting campaigns on LinkedIn from one place
The centralized intelligent inbox
Management of multiple accounts
Better overview of campaigns
Custom filtered inbox
Why Would You Want To Send A Personal Message To A Connection?
Maybe you don’t have that person’s email address and need to contact them. Or you might want to request an endorsement or testimonial, which you can do via private message.
You can also reach out to someone from a group you participate in to further a discussion or ask to join a group.
Choose The Right Email For Your LinkedIn Profile
Still recieving emails from LinkedIn letting you know you’ve received a new message or someone has viewed your profile?
They tend to get annoying after a while and hamper your workflow. To avoid this, choose a primary address that suits your LinkedIn use.
For example, you can use your Gmail address as your primary address, and access LinkedIn-related mail directly from your inbox.
You can have more than one email address registered with your LinkedIn profiles (personal or company page).
Your personal and company email address can link to your LinkedIn profile, and people can find you using either.
This way, you can also use your email address to maintain your LinkedIn profile when you change jobs and lose your old company email address.
You can add or modify your email address in “Settings,” – “Account,” and under “Connection and Security.”
How To Send A LinkedIn Message
Click the “Messages” icon at the top right of any LinkedIn page. The icon looks like a little envelope.
Click “New” on the left side of the “Messages” dashboard that appears
Type your connection’s name in the text box
Type out your message and hit “Send”
Manage Your Prospecting Campaigns
When using LinkedIn, certain messages tend to escape, and it is easy to lose track of certain things.
To make sure that you never lose an important incoming message, you can set filters several times a day directly in your LinkedIn campaigns several times a day to see who has answered, unread cats, etc.
This is ideal for following the different stages of progress of prospects in campaigns.
Staying on top of everything can become time-consuming. Sometimes, LinkedIn also pushes job alerts, news digests, InMails, and sponsored posts straight into your inbox.
So, if there’s a specific message you want to reply to, you’d have to do a lot of scrolling to find it – especially if you receive many connection requests daily like me.
The more active you are – the more flooded your inbox becomes.
LinkedIn doesn’t allow users to organize messages into folders, but having the archive feature can easily thin out the messages in your LinkedIn inbox.
After you read your message, you can archive it for later viewing. But unlike other email systems, you can’t create folders in your inbox.
Instead, you can simply archive a message into a general archive on LinkedIn.
To view your archived messages, click the archived link on the left side of your screen when looking at your inbox.
Once archived, you can use the ‘Archived’ filter to find all the archived messages.
LinkedIn Messaging Filter
You can use filters to search for a specific conversation from your LinkedIn messaging inbox: To filter your messages:
Click the “Messaging” icon at the top of your LinkedIn homepage
Click the “Filter” icon on the left rail
Select an option from the dropdown that appears to filter by:
5 Ways To Simplify & Clean Up Your LinkedIn Inbox
Know the basics
Reach inbox zero
Choose the right email for LinkedIn updates
Manage your group message updates
Use Zapier integrations
To begin reviewing the communications settings, click the “Me” icon on the top navigation bar of any LinkedIn page.
Below the account heading, click “Settings & Privacy,” and then click the Communications header.
While you’re on “communications settings,” make sure you visit the “Network” section because there are a couple of things you can tweak here.
What Are The Three Dots For?
What Does It Mean If A Connection Request Is Pending?
Connected, Not Replied
What Is LinkedIn InMail?
This feature is available to paid LinkedIn members with available InMail credits.
If you’re using a free account, you must pay for individual InMail credits to reach other members through InMail. Consult the LinkedIn Help Center for more information.
InMail is a private e-mail message enabling you to reach other members, but it protects those members’ privacy and e-mail address information.
Manage Multiple LinkedIn Accounts With Expandi
Expandi comes with a dashboard that’s ready to track all the key insights and metrics.
The Expandi dashboard comes ready with all the key insights and metrics to see how well your campaigns perform.
Because you’d rather not be manually compiling all the data, right? All you have to do is just go through the dashboard, and at a glance – you already know what’s working and what’s not.
The following features will make your life a lot easier:
Having the LinkedIn inbox in one place
Being able to manage and switch accounts with one click
Getting better campaign insights at a glance from the dashboard
Being able to add custom notes, and peek at prospect’s info from the app
Setting and organizing leads by custom filters and tags
Perhaps what Expandi is most known for is its smart LinkedIn inbox feature. The smart inbox allows you to see all messages without leaving the app.
Because Expandi is designed for agencies, it allows you to manage multiple LinkedIn accounts. This comes in handy if you want to share campaigns with your colleagues.
If you could separate your incoming messages from the sent ones, you could easily track what’s going on and make sure the important conversations get a reply.
This is where free software called Asana comes in handy. The Asana platform helps teams organize, track, and manage their work through web and mobile applications.
The instruction below describes utilizing Asana to create your custom LinkedIn inbox.
Create an Asana account and a “My New LinkedIn inbox” project with the “Board” as a default view.
Click the “+ Add section” button to add two new sections: one called “Inbox” for the incoming LinkedIn messages and another one called “Sent” for the sent ones.
Every new Asana project is created with the default sections “To do,” “In progress,” and “Complete.”
Click the three-dots menu button and select “Delete section” to delete each of these default sections since we don’t need them in the custom LinkedIn inbox.
Zapier is an online automation tool that lets you connect your favorite apps (e.g., Gmail, Slack, Mailchimp, etc.) to automate repetitive tasks, and connect your workflow.
It’s super easy to set up, and you don’t need coding knowledge.
For example, let’s say you get a lot of daily attachments in your Gmail accounts, and you want to save them to Dropbox.
Every time you get an attachment, you’d have to open the email, click the attachment, and then save it to Dropbox.
Or, you could just let Zapier automate the whole thing for you and save time. Through Zapier, you can connect LinkedIn up to up to 1,500+ apps.
If we told you it was possible to generate hundreds of leads in one month from your LinkedIn inbox, would you believe us?
From the first message, the follow-up message, and maintaining relationships with existing connections, Cloud Kennect can do the lead generation on autopilot.
Get in touch with our award-winning team today to get the ultimate LinkedIn inbox guide to all things lead generation.
Manage Updates To Your Group Messages
If you are part of several LinkedIn groups, they can quickly flood your inbox.
The number of LinkedIn groups you belong to and are active in can profoundly affect the number of emails you receive from LinkedIn.
If you prefer to receive individual emails from specific groups, or if you prefer not to receive emails from LinkedIn groups in which you participate fully, visit and update your settings.
Why Are You Not Receiving Messages In Your Current LinkedIn Inbox System?
This probably means that you don’t send many messages or prospects, so things should be easy to organize and follow.
But if you’re active on LinkedIn and it’s an important customer engagement channel staying on top of things can be time-consuming for your business.
How To Decide Which Actions Appear On Your LinkedIn Notifications Screen
Click “Change” next to “Notifications” on LinkedIn
A screen appears displaying the major categories of events that can create notifications
You have several options to tweak the messages you receive. You have the option to turn some notifications off if you want.
We advise that you keep the “Conversations” notification on. This will allow you to get alerts if you can’t access your LinkedIn account for some reason.
How To Write An "Away Message"
Like many email clients, LinkedIn has an “Away” message feature that allows you to tell other LinkedIn members that they can expect a delayed response from you to their messages.
Choose “Set Away Message”
Switch the toggle to turn on the “Away Message” feature
Select your start and end dates
Write your message
Remember that you can set up the away messages for three months and that only your connections and direct conversations are affected.
Also, you’ll need to be a Premium LinkedIn user for this to work. You can only have one away message, which is a bummer.
Why Would You Want To Get Your Inbox Down To Zero?
You want zero messages in your LinkedIn inbox once you’re done with it during the day.
Your inbox messages are tasks that need to be completed. Depending on the person, they will need a reply, a follow-up, or something else.
And having a giant list of pending messages all the time isn’t an effective method of organization. You’ll start to lose track of messages and soon become visually overwhelmed.
To fix that, you can either:
Archive a message if it requires no action on your behalf
Reply immediately, if you can, in 2-3 minutes or less. Then archive it immediately.
The set as unread whether the message requires some level of action or response to complete.
So you can come back to it later (the same day or next week) and quickly see the full list of messages that require a response.
Not all messages have the same importance, and your time is precious. So the next time you check your LinkedIn inbox, you’ll only see the important messages that need your attention.
What LinkedIn Messages Should You Delete?
Don’t be afraid to delete messages on LinkedIn. It’s perfectly normal. Here are some examples of messages you could easily delete without hurting your campaign or connections.
Spammy messages from people you don’t know
Special offers that do not apply to your organization or you
Message requests that don’t resonate with you or from people that you do not want to deal with
Messages from people that no longer have an active LinkedIn profile
We pick these messages because they result in no harm to you or your business when you delete them.
Our simple rule is this: can my organization thrive without this message? If the answer is “yes,” you know what to do.
The Bottom Line
If you plan to use LinkedIn as one of your primary marketing channels, you must manage your inbox correctly.
You don’t have to use automation, but if you do, it will keep track of:
Hop-On The Kennected Train
According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.
If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).
So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.
This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.
Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.
So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.
In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.
And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.
Want to see how it works?
Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.