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Members of LinkedIn Groups can share insights & experiences, ask for advice, and form valuable connections.
Digital marketing is becoming the norm for many companies today.
The tools and features on LinkedIn help grow your professional network. Some of these features may be left unused if you don’t know about them or how to use them.
Groups on LinkedIn are among the many great features you should use to gain AND share knowledge within your industry & further your professional reach.
Your community may hold the key to your success. Participating in group conversations & building relationships with business professionals pays off.
Here is YOUR guide to LinkedIn Groups.
Why Is It Important To Be On LinkedIn?
This social network’s users are focused on professional connections, which makes it unique.
Because LinkedIn users are primed for social selling, there are plenty of opportunities to find, connect, and build relationships with potential prospects.
You almost certainly already have a profile on the social network.
What Are LinkedIn Groups?
Professionals in similar industries or with similar interests can share expertise, seek advice, and build meaningful relationships in LinkedIn Groups.
Social networks have been around for a while, but their importance continues to grow as the trend moves toward more intentional, self-selected communities.
LinkedIn Groups are a great way to build your brand & community. Conversations within a group can only be seen, posted, or commented on by members.
What Are Unlisted Groups?
Unlisted Groups don’t appear in search results, & only fellow LinkedIn members can see their information.
Access to these more private communities requires a direct link or admin invitation.
How To Find Groups On LinkedIn
Use the search bar to find Groups.
Click the ‘Groups’ filter option on the search results page to find Groups. Check out the groups & join the ones you’re interested in.
You can find Groups in the search bar just like you can find connections, companies, or anything else on LinkedIn.
Joining LinkedIn Groups
No matter your industry, role, or goal for joining LinkedIn Groups, there’s no shortage of curated recommendations.
Start by searching for groups that match your industry and interests. You should also think BEYOND your immediate or explicit professional affiliations.
Make sure you’re not just joining groups related to your industry.
Make sure you read the group description & rules before joining. Send a direct message to the owners or group manager if you have questions.
You can join an open group by clicking the yellow “Join” button in the upper-left corner next to the group name.
If the group is closed (indicated by a lock icon), you’ll have to click the yellow “Join” button & wait for the owner to accept or reject your request.
Be a good community member if you want to get the most out of LinkedIn Groups. Consider that your Golden Rule.
Your work & your insight should speak for themselves – avoid blatant self-promotion.
Be careful NOT to share links to your site or start discussions just to start a conversation.
Many LinkedIn groups are tightly moderated, & any discussions or comments deemed irrelevant or purely to sell something will be REMOVED (and your membership could be revoked).
LinkedIn Groups are a helpful place to post your content, but make sure you’re posting & interacting enough.
Engage in the group community so it doesn’t seem like you’re just there to promote your stuff. There are a few ways you can engage:
Commenting on other posts
Answering questions on your posts
Posing questions that aren’t related to what you’re discussing
YOUR interactions in the LinkedIn Group represent YOUR company’s brand.
Why Is Making Your Own LinkedIn Group Valuable?
Creating a new LinkedIn Group can help you connect with like-minded people. These communities hold multiple benefits for LinkedIn group members & owners.
Creating a LinkedIn group is a smart way to get your target audience together.
If you base your group around a specific topic, you’ll attract professionals who are interested in networking in that field.
As you regulate & maintain what gets posted in the group, you can develop a STRONG position.
Members will probably think you’re an authority on the subject matter if you post content. Setting yourself up as a thought leader in your industry is a great first step.
The visibility & client reach of a new entrepreneur are often limited. You can increase your visibility & raise awareness of your interchange, products, or services with LinkedIn.
Build your brand, find new market gaps, and reach potential customers. Here’s what you need to set up your first LinkedIn Group.
What's The Purpose of Your Group?
You should focus your group on a topic relevant to YOUR company & have a clear goal. What’s the point of this group?
State it clearly in your ‘about’ section, & people will know EXACTLY what to expect by joining. If you do this, you’ll attract quality members who want to contribute.
It’s better to have a CLEAR outline of responsibilities within the group so there’s no overlap, which leads to a cleaner, more cohesive community.
HubSpot has an awesome LinkedIn group about inbound marketing. They’re DIRECT in their “about this group” section.
Develop Buyer Personas
Your buyer personas will determine which groups you join.
Your team will define keywords you’ll use when searching for a group, your content posting strategy for engaging within a group, & the members you want to target within the group(s) for new business.
Buyer personas provide a TANGIBLE model of relevance for choosing LinkedIn groups.
After you’ve identified your buyer personas, researched which LinkedIn Groups would be relevant & helpful to join, and joined or been approved to join, it’s time to start engaging.
Promote Your Group
Decide whether your group will be Standard or Unlisted.
Get your connections in the group OR make it more discoverable for members beyond your network by sharing it in the main feed with a relevant hashtag.
You can also drive MORE traffic to your website by sharing relevant content. It’s valuable to have people related to your industry & members of your group.
Set The Tone & Expectations For Group Members
Outline the purpose of your group & the rules of engagement, including how repeated violations will be handled.
Avoid breaking your own rules.
Include The Right Members
Find Out What Members Need
Discuss trending topics & news in your niche. LinkedIn groups get more visibility when experts start healthy conversations that other group members can join.
You can connect with someone with your personal profile if they engage with you (whether as a participant or as the original poster).
Feel free to reach out if someone “likes” or responds to your promotion.
Commit To Quality
Determine The Group Owner
The owner should already have a strong personal presence on LinkedIn–they’re the FACE of the group. They control the settings, membership, discussions, subgroups, etc.
They are the ONLY administrators that have the power to close or transfer ownership of the group. As the figurehead, you have all the power to DROP the proverbial microphone.
Having more group admins is helpful since different owners & managers can step in when another admin isn’t available.
Maintaining a group means making sure it grows in a POSITIVE way. New members can get an automated welcome email from LinkedIn when they join.
It’s a great way to kickstart a new member’s experience.
Maintaining your LinkedIn group means managing both the positives & the negatives. Make sure you delete spam as soon as you see it.
Fellow members who regularly violate group rules should be removed. Both content & membership will stay high-quality.
Social Entrepreneur Empowerment Network
The Social Entrepreneur Empowerment Network has over 21,000 members who want to make a difference.
Founded by Ryan Eliason, this group connects like-minded professionals to accomplish their missions.
Start-Up Phase Forum
With a community of more than 18,000 members, Start-Up Phase Forum provides information & support to entrepreneurs AND small business owners in the startup phase.
You’ll find topics like marketing, recruiting, financing, branding, blogging, and slogans.
Bright Ideas & Entrepreneurs
Bright Ideas & Entrepreneurs facilitates discussions between entrepreneurs all over the world.
You can share ideas & connect with other like-minded professionals with over 21,000 members.
Leadership Think Tank
The Bottom Line
Once you know how to start a LinkedIn group & the benefits it can bring for you & your company, you can start one!
Set BIG goals for the group – a clear vision will help you build something successful. Even though there are a lot of LinkedIn groups, it doesn’t mean YOURS has been done before.
Add “start my own LinkedIn group” to your LinkedIn marketing strategy today!
Hop On The Kennected Train
According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.
If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).
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Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.
So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.
In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.
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