When it comes to building professional and business relationships, LinkedIn is the best social networking platform. If you use it actively, you can gain a lot of benefits: it can even help you boost your career. Today we will be talking about why you should be using LinkedIn proactively and how it can take your career to the next level.
Is LinkedIn Good for My Career?
LinkedIn has been around since 2003, and it now has over 675 million users. This makes it the biggest online platform for professionals. It’s safe to say that if you want to use social media to your advantage, you should be on LinkedIn.
LinkedIn’s professional focus sets it apart from social networking sites like Facebook, Twitter, and Instagram, which are more focused on socialization. LinkedIn users are ready to do business—meaning the site is full of leads and prospects. It is the perfect venue for career development.
Job seekers use it to find better career opportunities, recruiters use it to hire top talent, business owners use it to build their brand, and marketers use it to boost their sales. There’s something for everyone.
So the short answer is yes: you do need a LinkedIn profile. But setting up an account and leaving your profile to act as an online resume is not enough. You need to use LinkedIn actively to get the best results.
Keep your profile updated with your latest accomplishments to establish your credibility. Post high quality content in the form of articles, press releases, videos, images, and other informative posts that are related to your niche. You want to give value to your target audience by providing content that is relevant to their interests.
Being active on LinkedIn will help your career no matter what industry you are in. Through LinkedIn, you can build your reputation and brand. You can share your knowledge and show people why they should work with you.
If you’re looking for a job, this is a good way to demonstrate your skills. If you are recruiting, you can use it to attract the most qualified candidates. LinkedIn is where you should build your community if your goal is to excel in your field
Even if you are not actively searching for employment, you can use LinkedIn to connect with current and former colleagues. Keeping these connections active can help you in the long run, so use LinkedIn for networking. It gives you a very easy way to maintain a Rolodex of connections that may benefit your career. There’s no need to keep their business cards or write down their email—you can just ask to connect with them on LinkedIn.
LinkedIn is a modern approach to networking, and it takes advantage of the popularity of social media. The professional industry is becoming more and more competitive, so being active on social media is actually one of the best ways to keep up. For example, if you are a marketer and you’re not using social media marketing, you are getting left behind by the competition.
Once you have your profile in place, you can begin building your network. You will start with the people you know, but over time you should start looking for newer connections.
To take your LinkedIn outreach to the next level, use Kennected.. Kennected is a LinkedIn automation tool that uses LinkedIn’s data-rich filters to bring you the most qualified leads. It gives you a steady stream of connections, sales, and appointments, so that you can focus on more important tasks. Kennected can even send automated and personalized messages, among other helpful features. Book a demo with Kennected today to learn more.