LinkedIn Digital Marketing

Table of Contents

LinkedIn’s marketing solutions let advertisers target their ideal audience based on specific characteristics. LinkedIn ads are tailored to your interests.

Digital marketing jobs are plentiful – 381,000 were posted on LinkedIn in 2020.

Digital marketing is among LinkedIn’s top 10 jobs with the most openings, has shown steady growth over the past four years, pays a living wage, and, best of all, remote.

The way businesses connect with their customers has changed dramatically thanks to digital marketing.

You’ll learn how social media marketing and SEO work, and how to use the right tools and techniques in this comprehensive learning path.

What Is Social Media Marketing?

Using social media to promote your product or service is called social media marketing.

In academia, e-marketing and digital marketing still dominate, but social media marketing is becoming more popular.

LinkedIn Learning

Linked offers a series of online video courses titled LinkedIn Learning. These courses explore business topics, technology topics, creative topics, and hours of content.

Search skills, subjects, or software topics about your current position.

Once you complete a course, you can earn your badge of completion, displaying your accomplishment.

When employers find your LinkedIn account through a LinkedIn search, they’ll notice your badge in Google Analytics or whatever it is you completed.

You can watch courses on your mobile device without an internet connection with the LinkedIn Learning app for iOS or Android.

Start filling your sales pipeline today

Improve Your Content Strategy With SEO Best Practices

Once you post your content, you can sit back and wait for leads. Your content’s life cycle doesn’t end there. Get the most value out of your content by repurposing and reusing it.

Businesses turn long-form articles into quick, highly engaging videos they can share on social media. Others make infographics from their articles.

You can even make a podcast out of your videos.

You can mix it up and create content around similar topics to reach people who might not have seen the first one. You can also repost the same content on another platform.

Add links to your older content to bring more attention to them. If you have a popular post, you can use it to drive traffic to other articles on your site.

Keep your audience on your page by linking internally. You’re more likely to convert people if they spend more time on your website.

Don’t be afraid to link to another post, but send them to one related to the first one they read. It’s a good way to give them more info on a topic they want to learn more about.

There are a lot of other benefits to internal linking. Reduce bounce rate, increase dwell time, give more value, earn trust, enhance crawlability, and increase page views.

Link to previous articles for maximum SEO value. Kennected can show you how.

Start filling your sales pipeline today

Hop-On The Kennected Train

According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.

If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).

So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.

This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.

Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.

So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.

In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.

And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.

Want to see how it works?

Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.

Schedule a Demo -
Grow Your Business

Subscribe For

Get started with Kennected today!