Table of Contents
LinkedIn offers a series of marketing courses that teach digital marketing beginners about social media marketing, SEO practices, and the right tools to master your LinkedIn presence.
LinkedIn is an American job-hunting online service through mobile apps & websites.
Founded in 2002, LinkedIn focuses on career building, networking, and sharing. It helps job seekers update their CVs, hire companies, and build a professional network.
It’s considered the BEST job site. As a social network that strictly restricts professional conversations & engagement, it’s also evolved into a great marketing tool.
Through hands-on demos, the LinkedIn marketing free courses walks you through the nuances of building a solid presence and prospecting.
In this LinkedIn Marketing course, you’ll learn what LinkedIn marketing is & how businesses can benefit from a well-crafted LinkedIn marketing strategy.
In this course, you’ll learn how to make an ALL-STAR LinkedIn profile & leverage LinkedIn’s resources.
Analyze & develop new opportunities for businesses as a digital marketing specialist.
This path guides you through digital marketing best practices and principles, from marketing plans to content strategy.
This course will teach you to target a quality audience, market to influencers, decision-makers, and executives, and produce new opportunities.
Let’s get to it.
What Is Social Media Marketing?
The 12 Pillars of Online Marketing
The key to realizing traffic & sales goals are the 12 pillars of online marketing which are:
Website Hierarchy, Navigation, and Design
Organic Search Rankings (SEO)
Paid Search Advertising
Social Media SEO
Optimized Content Curation & Distribution
Direct Call to Action
Sales Funnel Management
Email & APP Marketing
Back Link Strategies
What Is LinkedIn Marketing?
With LinkedIn marketing, you’re creating/generating leads, driving website traffic, building brand awareness through LinkedIn ads, and targeting professionals based on their job titles.
You can build links & drive traffic with LinkedIn.
Every social networking site lets users share content in their status updates, which you’ll see on your homepage & in LinkedIn Groups or communities you’re a part of.
This works GREAT for business-related content. LinkedIn is the most popular social network for sharing these continents.
Increased Profits & ROI
Niche marketing of your products & services on Linkedin can build long-term, geo-targeted website traffic with those most likely to take advantage of your offer(s).
LinkedIn is the BEST place to generate leads. Leads are identified, engaged, and converted into potential customers in a very personal way.
The process to accomplish them includes listening, analyzing, participating, sharing, networking, and responding.
Using LinkedIn to connect with potential clients & market to them increases your chances of making sales.
Create an influential LinkedIn group by finding the right groups, making new connections, and showcasing your work.
These details can be found in the module in-depth.
Building A Professional LinkedIn Profile
Online Marketing Foundations With Brad Batesole
Email & Newsletter Marketing Foundations
What Is Required To Complete The Courses?
How Do Beginners Learn About LinkedIn Marketing?
Beginners can learn LinkedIn Marketing by starting with the basics.
The LinkedIn marketing free course takes you through the nuances of establishing a solid presence and various prospecting methods through hands-on demos.
After you’ve mastered LinkedIn Marketing basics, you can move on to advanced stuff.
You can understand better if you watch the learning videos in sequence.
How Long Does It Take To Complete The LinkedIn Marketing Free Course?
Can You Complete The Free LinkedIn Marketing Course In 90 Days?
Building A Full-Funnel Content Marketing Strategy
In this course, you’ll learn how to balance organic AND paid content to guide your audience.
This course starts by explaining full-funnel marketing, then shows you how to create & implement a content strategy using it.
Do You Get A Completion Certificate After Completing The Introductory Course?
You’ll get a digital certificate upon completing the Introduction to LinkedIn Marketing course. You can put the certificate on your LinkedIn profile or download it as a PDF.
You can access each course with your LinkedIn account through SkillJar.
What Are The Next Best Learning Options After Completing The LinkedIn Marketing Course?
Looking For A New Career?
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