LinkedIn is all about making connections: finding new people to get acquainted with, strengthening relationships with people in your network, and building meaningful connections. Eventually, these relationships can transform into something more business-oriented. Leads can turn into customers; hiring managers can find new employees; businesses can expand their reach, etc.
This means everyone on this social networking site is using the platform because they understand the importance of connections. Having many connections is effectively an endorsement of one’s professional capability. Making connections is one of the core fundamentals of LinkedIn.
A Form of Social Media
What sets LinkedIn apart is the fact that it is a form of social media. In fact, the social aspect of it is what gives businesses and professionals the edge that they need to rise to the top.
Someone with a long career history but only a few connections might suggest that something is not quite right. LinkedIn users know how important it is to build connections on the platform. But many are not aware of how many connections are needed to ensure that you are representing yourself in the best possible way.
Various studies have been conducted on the average number of connections on LinkedIn. Most of them show that there is a 50-50 split between those who have more than 500 connections and those who don’t. Here, 500 is considered the ‘magic number’ because LinkedIn itself does not show how many connections a user has beyond this. It is because LinkedIn does not want it to become a popularity contest, but rather as an indicator of professional standing.
This goes to show that while connections matter, the number itself is not critically important. Users should aim to establish strong connections with people, rather than just focusing on making connections. At the end of the day, it is about the quality of connections and not just the quantity.
There is no point in having two thousand connections if you are not interacting with any of them either way. Connections are only as valuable as the user is able to make them. This value can only be made by working with connections and building relationships. This means that the LinkedIn user should not view them as just leads or prospects but potential partners.
The key to building strong relationships is getting involved. LinkedIn Groups, for example, is a great way to meet people with similar goals and interests, who are involved in the same topics you have an expertise on.
LinkedIn offers many great features that help facilitate conversations or get in touch with people in the same industry. These options are worth exploring.
For those who want to make the most out of this platform, LinkedIn automation is something to look into. These tools help LinkedIn users automate mundane and repetitive tasks so that they can focus on more important aspects of the business.
For example, Kennected is a LinkedIn automation tool that lets users automate and personalize messages as well as follow-ups so that they can reach as many people as possible. They can then focus on making actual conversations and building relationships with their new connections.