Some people set a random LinkedIn background banner and don’t think too much about it. Others don’t bother to change it at all. But any LinkedIn coach would tell you that misusing your LinkedIn banner space is a missed opportunity.
Your LinkedIn banner photo is like a billboard for your business or for your brand. It should tell people who you are. It should catch people’s attention and make them want to learn more about you. If you set something boring or uninspired, people are going to think you don’t care enough. They won’t see you as a leader in your industry.
At the very least, your profile is going to have a hard time standing out. You may find it difficult to generate leads or build your credibility. Don’t miss out on this fantastic opportunity to further cement your identity in the online space.
Your LinkedIn background is your chance to communicate your value. You can tell people who you are and what you do by choosing the right background banner. After all, LinkedIn is all about branding. So use it to create a strong first impression.
Design a Conversion-Optimized LinkedIn Banner
The best course of action is to have a custom LinkedIn background banner. This way, you can really showcase what matters to you the most. Whether you want your face out there, or you want to go the minimalistic approach with just your logo and a powerful quote.
Either way, you want a custom background photo that really showcases who you are. It needs to be unique and personal. You can include your email, phone number, and website at the bottom. Aside from displaying who you are, it’s also a good place to let people know how to reach you. Again, it’s like a billboard.
When designing your own conversion-optimized LinkedIn banner, you want to stay on brand as much as possible. Try to include an image that is related to your brand, your business, or your services.
What are the Dimensions for a LinkedIn Banner?
Now that you’re setting out to design your own LinkedIn banner, here are a few things you need to know. You want to make sure it matches LinkedIn’s sizing guidelines otherwise it’s not going to look good when you finally upload it.
According to the most recent guidelines for LinkedIn cover photo size and dimensions, your banner should be at least 1584 pixels wide and 396 pixels tall. It could be larger, but it should always maintain a 129:8 aspect ratio. The maximum file size is 8mb. LinkedIn accepts PNG, JPG, and GIF file types for banner images. If you upload your image and it comes out blurry, you need to choose a larger file size.
Where Can I Get a Customized LinkedIn Banner?
There are a few ideas that can make your LinkedIn banner pop. You can use a photo of your workspace, a photo that shows your tools of trade, or use an image of something that represents your company.
But it’s also a smart idea to have your face, name, and logo on your LinkedIn banner. You can even have a picture of your awards or accomplishments to really wow your prospects and leads.
Whatever it is, your customized banner needs to represent who you are as a professional and what sets you apart from everyone else. If you want to get a customized LinkedIn banner, here are a few tools you can use.
Canva is a graphic design platform that’s perfect for those who want to try their hand at making their own social media graphics. It’s perfect for creating your own LinkedIn banner image—and the best part is you have full control over what you want it to look like.
There are free templates from professional graphic designers that you can use to personalize your banner. You can upload and use your own images, and you can also access a huge library of stock photos. It’s very simple and easy to use. On top of that, the results are gorgeous.
If you want something that looks a little bit more professional, why not hire a professional to make it for you? Fiverr is an online marketplace for freelance services. This is where you can find the right graphic designer to create your LinkedIn background based on your specifications.
Here, you can find high quality graphic design services at every price point. There are no hourly rates. The pricing is project-based. If you want your LinkedIn profile to stand out, invest in a professionally-made banner.
Upwork is another freelancing platform that is full of talented graphic designers who can design your LinkedIn background banner for you. Formerly known as Elance-oDesk, Upwork is a platform where enterprises and individuals can connect to accomplish various projects.
This company is based in Santa Clara and San Francisco, California, but it serves clients all over the world. With over eighteen million registered freelancers, you will surely find the right designer for you.
Design Pickle is a global creative services company that offers unlimited high-quality design and illustration work at a flat rate. So unlike the other platforms, Design Pickle is focused on graphic design. It’s the perfect place to find someone to create your custom LinkedIn banner.
At Design Pickle, you can have unlimited design requests and unlimited revisions: they say there’s no limit. They will work on your designs until you’re happy. That’s why there’s a flat rate. There are no extra fees or revision limits.
Work with Someone Local
Alternatively, you can work with someone from your local area or from within your own social circles. Support your artist friends and have them work on your custom LinkedIn banner. It can help boost your relationships with the people within your network, and that’s always a good idea when you’re trying to strengthen your brand.
There’s also the benefit of working with someone you are familiar with. You can communicate with them more effectively and you can get a design that more closely reflects your ideas.
What Makes a Good LinkedIn Background Banner?
You can get creative with your LinkedIn banner as long as you know your goals for it and you’re sure you can achieve those goals with that custom banner.
That said, a good LinkedIn banner will typically contain the brand’s usual colors so that it’s easier for people to make that color association. It increases brand recall.
If you are going to include a picture of you, make sure it’s an HD-quality professional photo. As much as possible, the banner should also reflect what you do and why people should trust you.
Don’t forget to add your contact details at the bottom. Even if people don’t look at the rest of your profile, they should still know how to contact you. Your LinkedIn banner provides a golden opportunity for self-promotion, so make sure you use it right.