Over the years, LinkedIn has evolved into the number one platform for business and professional networking. Launched in 2003, LinkedIn now has over 706 million users around the world. Its large user base and professional focus makes it extremely valuable for marketers.
LinkedIn’s value comes from its members: from entry-level professionals to CEOs, everyone you would ever want to target is here. B2B marketers can use LinkedIn to find their next business partner, connect with potential customers, and establish their brand. Used correctly, it can be your most important channel for B2B marketing.
If you’re still not using LinkedIn marketing to increase your revenue, here we will talk about some of the best reasons why you should. We will explore why LinkedIn is the best choice for B2B marketers.
Why LinkedIn Marketing is Ideal for B2B Marketing
What sets LinkedIn apart from other social networking sites is that it is designed specifically to build professional and business relationships. Members are supposed to expand their network and look for career opportunities.
In the world of B2B marketing, this gives LinkedIn a very unique advantage in the form of context. LinkedIn users are ready to do business. Unlike social networking platforms such as Facebook, Twitter, and Instagram, where the primary purpose is to share photos and socialize, LinkedIn is used to improve a user’s professional life.
This means that LinkedIn produces high quality leads that are more likely to convert if you give them the value that they need.
When you log into your LinkedIn feed, you will see industry news, expert advice, tips, peer insights, etc. Your content will look right at home with all the other high value blog posts, videos, and articles on LinkedIn.
LinkedIn ads are generally received better, so investing in them is not a bad idea. LinkedIn uses data sourced directly from users to target their ads more effectively. When setting up a campaign, you can name your objective, identify your target audience, select a type of ad to run, and then set your budget. LinkedIn’s targeting options give you great flexibility, allowing you to pinpoint your ideal clients.
Benefits of LinkedIn for B2B Marketers
As a B2B marketer, you can use LinkedIn in a variety of ways to achieve your goals. This online platform is designed to help you build relationships, generate leads, gain insights, and build your own online communities.
As a social networking site, LinkedIn is a great place to build your reputation and establish your brand. LinkedIn’s user base is still growing every day. You can use this to your advantage to introduce more people to your business.
Use LinkedIn’s different personal and group features to secure your spot as a thought leader in your industry. You can position yourself as a trustworthy resource so people would be more open to engaging with you.
LinkedIn can serve as a micro blogging platform where you can post highly informative and valuable content. Content marketing helps attract leads to your LinkedIn page and your website, which can help you convert them in the long run.
Establishing thought leadership through influencer marketing is very effective on LinkedIn. You can achieve this by consistently providing value through your content. You don’t have to sell to people all the time on LinkedIn: you can spend most of your time proving your knowledge and showcasing your value.
Don’t just invest in ads: invest in your LinkedIn profile. An optimized profile will help you attract more visitors and drive engagement. If visitors see that you haven’t even changed your profile picture or your banner photo, they might get turned off. If you don’t catch their attention with your Headline or tell your story through your Summary, they might click away instead of learning more about you.
If you don’t complete your LinkedIn profile, your target audience might think that you’re not taking the platform very seriously. Your profile is the very first thing that you need to invest in if you want to show that you are an industry leader.
LinkedIn is full of high quality leads. If you use automation tools, you can make the lead generation process easier. That is another advantage that LinkedIn offers: B2B marketers can automate their LinkedIn outreach to generate more leads.
Kennected is a LinkedIn automation tool that brings you a stream of leads, connections, and meetings so you don’t have to worry about where your next lead is coming from. You can focus on more important tasks like converting your leads, running your business, and improving your products. Kennected uses LinkedIn’s data-rich filters to put you in front of your ideal targets. Book a demo with Kennected today to learn more!