Table of Contents
A lead nurturing strategy involves using your sales and marketing teams to build relationships with qualified leads and help to convert them from leads into customers.
Throughout this article, we’ll cover the following topics:
What lead generation is
What a lead generation funnel is and how to use it
How lead generation funnels help improve your business
What a sales funnel is
Read on to learn all about serving your potential customers in a way that helps promote them from leads into clients.
What is Lead Generation?
Lead generation is the process of creating content marketing geared toward your target audience in hopes of attracting qualified leads.
When you generate leads, you are helping to strengthen content strategy, paid advertising, and helping to drive traffic on your sites as well.
The lead generation process will generally follow this format:
Using social media, email marketing, SMS, or any other digital marketing platform, your marketing team will post valuable content created specifically to appeal to prospective customers.
This content will serve as a lead magnet, and each prospective customer will engage with this content and be taken to a landing page.
From here, qualified leads will be guided through a sales pipeline with a designated member of your sales team present and ready to answer any questions.
The lead nurturing process is in full swing at this point, and your sales team will be working hard to ensure that a relationship is being fostered with this successful lead.
The leads will be converted into paying customers!
Not all leads will make it from lead into customer, but this model will give you and your business ample opportunities to help encourage the transition and create an effective lead generation funnel.
What is the Purpose of a Lead Generation Funnel?
While the main purpose of creating a solid lead generation funnel is to generate leads and help convert them into customers, there are many other goals that can be accomplished within these funnels.
Appeal to your target audience and get more leads
Helps gather customer data to improve sales funnels
Can help to improve branding for your product or service
Results in more sales
Helps pull data from targeted messages, search engines, and website visitors to help create content
Streamline the buying process
Ideally, your lead generation funnel will support the customer journey of each of your leads in the most streamlined and effective way possible.
Making sure that each potential customer is being taken care of is key!
How Lead Generation Funnels Improve Your Business
Lead generation is truly at the heart of your business, as it is the process that helps you gain customers, and eventually revenue.
Since lead generation is so vital to the success of your business, it is especially important to have a solid lead nurturing program in place to help accommodate your leads and encourage conversion.
Creating a solid lead nurturing strategy will help your business through the following methods:
Help you qualify leads based on legitimate data
Help you support any customer’s journey through lead funnels and the sales process
Allows you to build relationships with more qualified leads
Invites incoming leads through repeat customers and landing pages
Help you to create a customer journey map to aid with each paying customer and their needs within your business
From the top of the funnel to the time of conversion, it is extremely important for your business to support each lead fully and effectively.
When you are focusing on generating leads, each of your social media posts will drive traffic and serve as a lead magnet, but the lead funnel and organization of each landing page for every sales lead is up to you.
Make sure to help your new leads throughout the entire lead generation funnel process.
What is a Sales Funnel?
A sales funnel is the final push in the conversion process for your potential leads.
When a lead sees your content marketing and is drawn into your product or service, they are now considered a new lead and can be prepped for the sales funnel.
Now, what does the sales funnel entail?
The sales funnel follows these steps:
Not all leads are created equal, and not every lead will undergo this exact process, but it is a good framework for how each sales rep will guide a lead through the funnel.
The process begins after a lead has been brought in via a social media post, email message, or any piece of content that was produced for lead generation.
During the sales funnel, each potential customer should be given a designated sales rep to help guide them in this process and answer any questions that come up.
Each of your landing pages found on your website will also come into play here, as your site can be used as an information hub and a resource for leads.
The main thing to remember with a sales funnel is to always be thinking about what the lead needs and wants from your business.
Take each lead on as an individual entity, and be sure to emphasize the value of your services throughout the process.
How Kennected Uses Lead Nurturing Strategy
Here at Kennected, lead generation and lead nurturing are two of the most important marketing functions that we deal with on a daily basis.
Your potential customers are at the heart of your business, and spending time dedicated to your lead generation funnels and strategy will help improve all aspects of your business.
Leads drive traffic, increase sales, drive revenue, and teach us something along the way in how to better serve our clients.
Keep your product or service at the heart of your messaging, and continue to use content as lead magnets.
All aspects of your business will thank you!
Hop-On The Kennected Train
According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.
If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).
So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.
This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.
Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.
So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.
In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.
And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.
Want to see how it works?
Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.