What Is A Lead Generation Website

Table of Contents

A lead generation website is a landing page for online leads to learn more about your business and also a place where lead capture can occur.

Throughout this article, we’ll cover the following topics:

  • What lead generation is

  • How to generate leads

  • What lead generation websites do for your business model

  • The best things to have in your lead generation sites

Read on to learn all about lead gen sites and how these platforms can make all the difference for your business.

What is Lead Generation?

Lead generation is the process of curating content towards your target audience in hopes of attracting the attention of new leads and potential customers.

The lead generation process is generally started with the content that your marketing team puts out, as this content is what draws attention to your business and your product.

The goal with your content marketing is to gain a sales qualified lead, which is a new lead that has not only expressed interest in your product, but also is deemed a “warm lead” through their potential to become a paying customer.

When it comes to a lead generation website, website visitors spend time looking into your business and products through the landing pages, allowing you to get more leads and website traffic in the process.

From there, you can gather contact details and each visitor’s contact information, which will help you to convert visitors into customers through the sales process.

Now that we know a little bit about lead generation and how lead generation websites work, let’s review the other ways to generate leads.

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How To Generate Leads

There are many ways to generate leads outside of your lead gen website.

Here are some ways to gain quality leads:

  • Use a web design company to help with creating content

  • Follow industry trends to help with online advertising

  • Reach potential leads with a blog post

  • Employ email marketing for long form content

  • Use search engine optimization for generating leads in written content

  • Use search engines to serve as lead magnets

Since the lead generation process begins with content creation, it is very important to have your content reach many places and many people.

You can vary your content across various social media platforms, or curate content specifically for specific outlets.

As long as your content is rooted in gaining qualified leads, your lead generation will be improved in the process.

What Lead Generation Websites Do For Your Business

The best lead generation websites are those that are multifaceted, meaning that they do more than just display your product or business mission.

You want your lead generation site to be one of the greatest assets in your lead gen campaign.

Let’s outline some of the ways to make your lead generation websites into a lead generating machine:

  • Include your sales team on your landing pages

  • Increase online traffic through blogs, a service page, or a live chat window

  • Have a designated home page to attract visitors

  • Include relevant content on each web page

  • Include form submissions and sales pages to view when the visitor lands on your site pages

  • Have your website pop up in search results for your business name

One of the biggest items here is the inclusion of your lead generation sites popping up in the search engines of your target audience.

Ensuring that a google search of your company name results in your website easily will help to increase online traffic and also to enhance your overall brand awareness.

With your lead generating websites linked to your business name online, you’ll be able to have better lead capture, higher lead scoring, and more visitor clicks.

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The Best Things to Include in Your Lead Generation Website

When it comes to your lead generation websites, there are some items that must be present in order to convert visitors and increase website traffic.

As a lead gen form, your website must have:

  • A lead generation funnel

  • Contact details for your sales team

  • A designated landing page for lead capture purposes

  • Content to serve as lead magnets

  • Various lead forms (blogs, email marketing, SMS list)

  • Contact forms for blog readers and potential customers to fill out

  • A free tool that generates leads

  • Free trials for site visitors

Above all else, you want to emphasize accessibility and value within your lead generation websites.

When it comes to generating leads, you need to make sure that your website is easy to navigate and also easy to find.

If your lead generation site is difficult to locate, you’ll be missing out on key leads and allowing your target audience to find other companies for their services.

Another huge piece of lead generation is the emphasis of value.

Everything within your lead generation website should speak to the value of your product, or the value of working with the people in your company.

As the first line of defense for your lead generation, your website must speak volumes to not only your mission and product, but to the value of what you provide as a service.

Without the emphasis of value in your lead generation website, you will likely lose high quality leads to another business who does emphasize value.

How Kennected Uses Lead Generation Websites

Here at Kennected, we are all about increasing lead generation in every facet of your business, and that includes your lead generation website.

We think the power of your website is largely underrated, and many companies overlook the importance of curating your website for lead generation purposes.

If you do follow the above tips for your lead generation website, you’ll enjoy more leads and increased ease in converting leads as well.

Don’t underestimate the power of a great lead generation website!

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Hop-On The Kennected Train

According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.

If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).

So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.

This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.

Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.

So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.

In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.

And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.

Want to see how it works?

Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.

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