Table of Contents
In order to make your lead generation website successful, it is important to include relevant content, landing pages, a mobile friendly website, and online form submissions, as well as many other items.
Throughout this article, we’ll cover the following topics:
What lead generation is
How website visitors are able to generate leads
What a landing page is
The best ways to structure your websites to enhance lead generation
How to strengthen your lead generation efforts
Read on to learn all about lead generation website examples and how your lead generating website can help your business model thrive.
What is Lead Generation?
Lead generation is the process of reaching potential customers through content marketing tools and a form of call to action in hopes of attracting qualified leads.
The lead generation process generally begins with your marketing team and the content they create, and ends with your sales team helping to convert visitors into paying customers.
In the ever expanding digital world, the ability to generate quality leads from lead generation websites and other digital marketing platforms is key to the success of your lead generation.
With this in mind, your lead generation should be built upon accessible content, dynamic messaging, and high performing examples of your existing clients to aid in your lead generation strategy.
You’ll want to use calls to action whenever possible, especially in your content marketing.
With valuable content and a call to action button, your digital marketing will attract visitors and help with conversion rate optimization, improving your overall lead generation rates.
Let’s review how your lead generation website can aid in reaching your target audience and result in more sales for your business!
How Do Websites Generate Leads?
Websites generate leads through providing a comprehensive look into your business and products.
Before your website visitors can generate leads, they must first land on your website.
Your target audience can find your site through these options:
Google search results
A link to your site in your content marketing
Your blog content
Your website will not be able to help with generating leads unless website visitors are easily able to locate it.
Once a website visitor has found your page, then the lead generation process can begin.
By either clicking a link or finding your site through search engines, your website visitor should find themselves on your home page, which should always be the “center” of your landing pages.
Your potential leads will be able to navigate your website easily and obtain all of the necessary information they would need from within your landing pages.
Make your website accessible to mobile devices to reduce any pain points for your leads.
As an online business, it is especially important to have a comprehensive website that provides a few examples of customer success and a comprehensive look at your product.
Let’s go over the importance of a landing page and how you should be structuring these within your site to help with lead generation.
What is a Landing Page?
A landing page is a specific facet of your website that your leads can click through online.
In addition to a home page, your landing pages can include:
“Contact Us” page
“What We Do” page
Each landing page should be different and feature various relevant content for your website visitors to view.
It is also a good idea to include free items within your website, such as a free tool for sales ready leads to view as a sample.
The most important piece of your lead generation website should be clear organization, as this will help your leads not only gain valuable information, but also get a glimpse into what your business is all about.
Let’s outline the best ways to structure your website to make sure that those who view it become qualified leads.
How to Best Structure Your Website for Success
When it comes to enhancing lead generation through your website, you will need to have several elements in place to help your efforts.
Here is what your lead generation website needs to be successful:
Well organized landing pages
A daily blog post within your long form content landing page
An opt in feature for your email marketing and SMS
Online submissions for your leads
A website footer
Keyword optimized headers
A knowledge base for power conversion
SEO focused content
A place to enter the marketing funnel
A free offer that generates leads
In order to make your website into a lead generating machine, you will need these items in place to aid in this purpose.
A good way to think about your website is to perceive it as a hub for lead nurturing.
When individuals find themselves on your lead generation websites, they are at the beginning stages of the lead generation cycle.
In many cases, the content that these leads find on your website will either entice them further or push them away from your business.
Make sure your website content and organization invites lead generation rather than dismisses it!
How to Strengthen Your Lead Generation Efforts
Now that you have your website fully prepped for lead generation, let’s go over some of the other methods that you should also be employing when it comes to improving your lead generation endeavors.
Since lead generation is an online process, making sure that you get more leads and that your conversion rate is solid will help all aspects of your business, including your lead generation.
Here are a few ways to help expand your lead gen strategy:
Use a project management system to help with content creation and organization
Focus on lead nurturing
Use lead generation website examples to help with content and website cohesion
Include calls to action in your ads
Make sure marketing performed today helps with future marketing
Focus on inbound marketing
Study other enterprise companies and pull from their lead generation examples
Optimize your ability to generate leads through long form content and SEO focused content
Sell ebooks that help with digital marketing and your business at large
The more ways you are promoting your business effectively, the more leads you will receive.
Something that is often overlooked in the lead generation process is the usage of multiple modes to help generate leads.
Companies will rely solely on their website to generate leads, or only incorporate search engines into their long form content.
Instead of relying solely on one method for lead generation, expand your lead generating efforts into as many areas as possible.
Strengthen each landing page of your website, but also work to improve all other areas of your digital marketing.
Work hard to put out good advertising, and take the time to create solid long form content too.
Your lead generation will improve with these efforts!
How Kennected Uses Lead Generation Websites
Here at Kennected, lead generation and all that comes along with this process are extremely important to our own business and mission.
We work to help other businesses improve their lead generation through our software, helping to save them time, money, and energy, while also giving each business more leads.
We have seen firsthand what a successful lead generating website looks like, and we have also seen where companies can fall short.
Focus on generating leads from a variety of areas, and you will see improvement in due time.
Nail down a solid call to action for your advertising.
Feature an opt in wherever possible.
Focus on improving your conversion rate.
Create solid blog content for lead gen purposes.
Include a free ebook to demonstrate value.
With all of this in mind, you should be well prepared to reap the benefits of your improved lead generating website.
Hop-On The Kennected Train
According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.
If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).
So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.
This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.
Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.
So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.
In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.
And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.
Want to see how it works?
Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.