Best Lead Generation Tools to Grow Your SaaS Company


Entrepreneurs are always looking for new ways to improve their business. Sometimes you need to improve your products or train your team. But sometimes all you need is to try new tools to take your business to the next level.

There are countless software as service (SaaS) tools out there that you can incorporate into your business. Large companies are already using over a hundred SaaS tools to optimize their process and truly get ahead of the competition.

If your goal is to generate more leads so you can ultimately convert them and increase your sales, we’ve put together a handy list of some of the best lead generation tools for you to try.

Keep in mind that lead generation is more than just getting people to visit your site. There are a lot of things that go into it, from communication to outreach to analytics, and you need different tools to complete those tasks.

With these lead generation tools, you will be able to generate more leads in a shorter period of time, so you can focus on the things that matter: building connections and converting customers.

Use These Lead Generation Software to Grow Your SaaS Company

On this list, we’ve included software that would cover most of your lead generation needs including email address finders, email marketing, CRM tools, sales tools, communication tools, and tools for outreach.

Remember that these are just a couple of suggestions—but they are among the best tools in the market, so you can definitely get tons of value out of these tools. While you can go ahead and try whatever tool you want, it’s important to know what to look for in a lead generation software.

First, it needs to be easy to use. You need to be able to snap it into your business process and intuitively use it to get the desired benefits. Some tools may have a bit of a learning curve to them, but a good tool is designed for convenience. Whether it’s easy to pick up or takes a bit of training to master, your lead generation software shouldn’t give you too much of a hassle.

If your team members cannot learn a software, it’s just gonna go to waste.

A good lead generation software is cloud-based and could therefore be accessed from anywhere. These are flexible solutions that allow you to use them as long as you have an internet connection.

You should also look for software that offers solid support so that they can solve any issues that you may run into while using it. And finally, your lead generation tool should be affordable. You shouldn’t go broke over any particular tool. There are many software that can be used for free, with the option of upgrading to a paid plan if you want to access some advanced features. Even if you go for more expensive software, just make sure it fits right into your budget.

Let’s take a closer look at some of the best lead generation tools for your SaaS company.

Kennected Video

Kennected Video is the easiest way to send customized outreach videos for email marketing. You can create engaging videos via the Kennected Video app or chrome extension. Kennected Video provides a new way of prospecting: and that is through video email marketing.

With this SaaS tool, you can record, send, and track personalized video messages to bring in a steady stream of sales and appointments. You can use Kennected Video to record your screen, through your webcam, or both. Merge, trim, and edit clips easily. Improve your pitch by uploading existing videos. Then you can customize them for maximum impact by adding your landing page and calls to action.

Use this tool to build a library of evergreen content. You can also track engagement to see how well your personalized videos are doing. It tracks and reports how many times people viewed your video so you can optimize your outreach.

Download the Kennected Video Chrome extension or the app to see why so many people are having success with Kennected.

Cloud Kennect

Cloud Kennect is a LinkedIn automation tool that lets you make the most out of the world’s biggest platform for professionals. LinkedIn has over 756 million users around the world. And thanks to its professional focus, this social network is full of highly qualified leads.

Reach your target audience on LinkedIn without going through hours of manual prospecting. Cloud Kennect lets you send personalized messages to all of your targets on LinkedIn. Instead of messaging them one by one, you can simply identify your target audience on LinkedIn, paste the search result URL on Kennected, set up a personalized message, and wait for the responses.

Imagine being able to send personalized messages and follow-ups to everyone in your defined geographic area that has a LinkedIn account. That’s the power of Cloud Kennect. When the leads start responding to your outreach, you can take over from there and start having a real conversation.


OptinMonster is a lead generation tool for SaaS, B2B, eCommerce, blogs, and small business websites. You can use it to create different types of onsite marketing campaigns including full screen welcome mats, inline forms, slide-ins, lightbox popups, and floating bars—all using OptinMonster’s 50+ pre-built templates.

OptinMonster also seamlessly integrates with websites like Shopify, WordPress, and other apps. This means you can use OptinMonster’s targeting features and templates no matter what tool you are using to build your email list.

OptinMonster has a variety of convenient features including a drag and drop campaign builder, A/B testing, and powerful personalization so you can show the right offer to the right person, at the right time.


TrustPulse is a plugin that shows a notification each time someone takes an action on your website. This is an effective sales technique for lead generation because it gives you social proof. Adding social proof is a great way to gain the trust of your leads and prospects. Social proof notifications have been shown to increase conversion rates by up to 15%.

The basic package starts at $49.50, but they also have Plus, Pro, and Growth packages that cost $99.50, $199.50, and $299.50, respectively.


SeedProd is a landing page builder that allows you to make beautiful landing pages easily. It has a drag and drop functionality that makes it very easy to use. You don’t need to learn how to code before you can make effective landing pages. This is definitely a useful lead generation tool because most businesses need good landing pages.

You can also use SeedProd to create sales pages, squeeze pages, launch pages, under construction pages, and coming soon pages for your website.

SeedProd costs $29.60 for their basic package. The Plus package costs $69.60 while the Pro package foes for $99.20.



If you need a handy tool that will help you build lead generation forms, WPForms is the tool for you. It is an easy to use form builder that lets you add simple forms to your website, as well as quizzes, polls, and surveys.


We’ve covered landing page builders and form builders, but your business also needs an efficient sales funnel builder.

When people think about sales funnels, they think of an upside-down cone that represents the buyer’s journey from discovering a brand to making a sale. But that’s not all there is to it. Creating an effective sales funnel is all about optimizing every stage of their journey so they are more likely to convert.

ClickFunnels is a tool that lets you convert more leads by building effective sales funnels. Turn your prospects into loyal customers by creating a series of pages that are specifically designed to bring them closer to a sale.

ClickFunnels can also be used to grow your email list, develop your brand, and build your website. But sales funnels remain its most popular feature—and for good reason.


If you need a marketing automation platform, try Sendinblue. This software combines email marketing services and SMS messages. With this tool, you can create engaging emails, segment users, and build automated workflows—all while using a convenient drag and drop builder.

Sendinblue has a Lite package that costs $27 per month as well as a Premium package that goes for $71 per month. There are also a few options in between so you can go for what your business needs.


Kixie is a SaaS that is designed for business calling and texting. This is a contact center for sales teams that can provide your business’s communication needs.

Kixie works with CRMs like Salesforce, HubSpot, Pipedrive, and more. With this tool, sales teams can enjoy automated calling and texting. Kixie is also known for its easy 3-minute setup, which allows businesses to make use of its benefits as quickly as possible.

While there are now more ways to communicate than ever, people are also busier and harder to contact. Cold calling is a thing of the past. But this text messaging service can help you break through the noise and help you close more deals.


Speaking of Salesforce, HubSpot, and Pipedrive, these are some of the CRMs you should try for your SaaS company. Salesforce is one of the world’s top software for sales and lead management. It provides a range of tools that can help entrepreneurs manage sales leads, sales teams, and customers.

Salesforce also has plenty of useful integrations that can help businesses sell more while delivering better customer service.

Salesforce’s pricing ranges from $25 per month to $300 per month.


HubSpot is a CRM or customer relationship management software that offers a full “growth stack” containing tools for sales, marketing, and customer service. It’s an all in one tool that places all your tools together in one convenient and accessible place. HubSpot can be used as a content manager, a website builder, and even an email scheduling platform.

Known as one of the leading CRMs out there, HubSpot can store as many as 1 million contacts and companies. You can keep track of all the names, contact information, and conversations you’ve had with your customers.

HubSpot’s CRM is free and it comes with other useful tools. But their marketing, sales, and service hubs also have paid plans that provide bonus features.


Pipedrive is a lead generation software that tracks all your interactions with leads. This CRM shows you all the data you need in one unified dashboard whenever you check-in.

Pipedrive’s Essential plan costs $12.50 per month. They also have an Advanced plan that goes for $24.90 per month. Finally, their Professional plan is $49.90 a month. This is a CRM that prides itself in its simplicity. But it can be just as effective as the other lead generation tools and CRMs on this list.


Hunter is for quick email searches. If you want to track down a lead, just type in the domain and you will find the email address pattern. This tool also uses a confidence rating so you can tell which email is likely to be right. For businesses that are looking for the best email finder tool in the market, Hunter is a good choice.

The pricing for this email finder depends on how many requests you make. Hunter lets you perform up to 50 requests for free, but the price increases from that point forward. Paying $49 per month will give you 1,000 requests under the Starter plan. The Enterprise plan costs $399 per month but provides up to 50,000 requests. There are also a few options in between depending on the number of requests you make.


Datanyze is for companies that are in the field of technology. It allows you to find sales leads based on data about the technology your target customers are already using. This prospecting tool lets you find contact details very quickly. You can then export them to the CRM software of your choice.

Datanyze has a free demo that you can start with. If you are interested in the software, you need to talk to their sales team to determine an appropriate pricing plan for your needs.

Lead Forensics

The purpose of Lead Forensics is to help you find contact details from anonymous website visitors. This way, you don’t miss out on any valuable sales leads. It’s hard to find contact details if you don’t know who is visiting your site. But Lead Forensics solves this problem. You can generate leads anyway even if your visitors are anonymous.

Lead Forensics also has a lead scoring feature that tells you just how valuable a visitor is. You can use this to gauge how likely it is for a certain lead to convert.

Just like Datanyze, Lead Forensics also starts with a free trial. You will also need to talk to their sales team if you want a pricing plan.


Nimble is another tool that lets you generate leads by giving you information from a number of online sources. This software gives you all the latest data on potential leads. Identify and nurture your key contacts without having to do any data entry.

Nimble costs $25 per month when billed monthly. But you can also go for annual billing, which is around $19 per month.


Zapier is an essential tool if you are using multiple tools from different developers. If you are checking this list for potential lead generation tools, then you probably have tools that are all from various companies. Zapier’s job is to make sure these tools are connected so that they operate smoothly together.

SaaS tools aren’t the same as Microsoft products, for example, which are all designed to work together. Since you are using tools from different developers, you need a “middleman” that will bridge that gap. This is where Zapier comes in. Zapier lets you integrate different software so they would work together perfectly.

Most companies that are using SaaS are most likely familiar with Zapier already. It takes a random collection of tools from different developers and turns them into one coherent workflow. This is an essential SaaS if you want to optimize your business operations.

Zapier has a free version that can help you get started. The Starter plan only costs $19.99 per month, but the price can scale up to $599 per month for the Company plan.

LinkedIn Sales Navigator

LinkedIn is the biggest platform for professionals online, and it is only getting bigger. If you want to make the most out of this social network, LinkedIn’s very own Sales Navigator is a useful tool that provides advanced lead searches and recommendations. LinkedIn Sales Navigator makes use of the social network’s huge amounts of information within its databases. It even has sales updates and CRM integrations for your convenience.

LinkedIn Sales Navigator costs $64.99 per month up to $103.99 per month. The Enterprise plan requires you to speak with their sales team for a custom quote.

Google Ads

Paid advertising is a part of lead generation, and Google Ads is one of the best platforms for that. Google places ads in front of people who search for relevant keywords. This makes them more effective as the people who see your ads are the most likely to be interested. Google Ads can help increase the chances of people visiting your website and even contacting your business.

The best part is that you can set up campaigns for free. You will only pay for the ads when people click them. This makes Google Ads very flexible in terms of pricing.

Everyone is spending time on social media these days, and businesses need to learn how to capitalize on that. You probably are doing that already, but managing multiple social media accounts is tedious and time-consuming. Not to mention you have to spend a lot of time on creating meaningful content to be published. is a tool that lets you automate your posts on social media so you can stay active on various platforms without spending all your time on them. is an automation tool that schedules your posts on social media so they are always shared at optimal posting times. If your target audience is on a particular social platform, that’s where you want to be. Use it to share photos, news, and videos automatically across all your social networks. You can use this for Facebook, Twitter, Google My Business, Instagram, LinkedIn, Pinterest, and more.

Social media is an extremely effective tool because everyone is spending time online. But it can also be extremely tedious. Instead of worrying about logging in at the right times to post your content, use to automate the process. It’s like having a social media marketing team of your own.

Sprout Social

Speaking of social media, another highly recommended SaaS for your business is Sprout Social. This software lets you make the most out of social media by optimizing all your social networking campaigns as well as your content marketing efforts.

For most businesses, social media has become a full time job. You have to juggle all the platforms that your target audience is using. That’s not an easy thing to do on top of all the things that go into running a small business. But it doesn’t have to be a full time job—not with tools like Sprout Social. You can plan, schedule, and capitalize on your content strategy. It also provides in-depth analytics that can help guide your future social media campaigns.

These are some of the best tools for lead generation that you need to try right now if you want to grow your SaaS company. Get better results today by investing in the right tools.

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