Leads are hard to come by, especially in a very competitive industry where potential targets might be feeling like everyone is just trying to get their attention. In order to make any significant progress towards their goals, business owners need to step up their lead generation game.
When it comes to lead generation, it’s all about finding quality leads and creating a meaningful connection with them. Doing this takes time, effort, and lots of patience.
But with the right lead generation software business owners, marketers, and sales professionals can find leads that convert into sales much more easily. Lead generation software is a platform that will help users automatically generate and collect leads from specific channels and route them to sales or marketing teams for conversion.
It’s important to note that leads can be generated and found from any channel: from email to social media platforms, to landing pages. Because of this, lead generation software exists for many different types of channels. Different software caters to different channels and provides a wide range of benefits.
It’s all a matter of knowing which software gives you what you need to generate leads on your chosen platform. Lead generation software helps business owners generate and convert more quality leads from multiple channels, achieve higher conversion rates, expand their customer base, and eventually boost sales and revenue.
Best Lead Generation Software for Instagram
There are dozens of software available for Instagram because it is such a popular social networking site. This app is also very visual in nature, and that is why it tends to attract audiences and marketers alike. Instagram users tend to be on the younger side, and so businesses that have this type of target audience will get a lot out of their lead generation efforts if they use the right approach.
A buffer is a scheduling tool that allows users to plan out their Instagram posts days or weeks in advance. For those who are actively using Instagram, they don’t want to be bombarded by posts from the same person or brand regularly. So to prevent these potential leads from getting annoyed, Buffer helps create a steady stream of posts that are properly paced. It’s a great tool for automating social media efforts. It also provides analytics that can help track the performance of each post.
There are other great tools for Instagram that take advantage of the visual approach of the site by taking images to the next level. Enlight, for example, provides image adjustment, dynamic gradients, typography tools, and other photography and editing staples. These can help make posts pop and catch your target’s attention without trying too hard. Enlight is a paid app, so it’s not great for those who are only starting out and only need the basics. But VSCO is another tool that’s perfect for marketing and it’s free. This software is one of the most popular editing apps out there because it is a one-stop-shop for Instagram marketers. It has it all.
Best Lead Generation Software for LinkedIn
Unlike Instagram that attracts a younger generation, LinkedIn attracts professionals of all ages. It has over 300 million profiles and is, therefore, one of the best channels for lead generation. Simply put, everyone is there.
When using LinkedIn for lead generation, business owners look for leads by manually searching for keywords, making use of filters, and communicating directly with leads. But this process can become tedious very quickly, so tools that automate this process are very much useful.
Kennected, for example, is mainly focused on automated messages. With this online tool, users can upload CSV to define their target audience and then use the same search query for the process of automation.
Kennected lets users set up an invite message to be sent to prospects. They can then create personalized messages with placeholders and send up to 100 new invitations. For prospects who connected but did not respond, users can follow up automatically using Kennected as well. Business owners can set up to six follow up messages for each person.
What makes Kennected so great is that it personalizes automated messages. This means users can reach out to a wide audience without appearing like a spam email. Messages feel more authentic and are therefore more likely to receive an actual response.
Kennected also lets users sync prospects to HubSpot. They can sync LinkedIn profiles to HubSpot for easy lead nurturing and management. All messages on LinkedIn also gets logged as an activity automatically.
Other helpful features include reply detection, teamwork security, response tracking, and acceptance tracking. This helps optimizes lead generation so that messages are not sent repeatedly and end up annoying the leads.
Kennected helps automate messages in a way that still feels organic. It lets users send connection requests and follow-ups so that they can focus on other aspects of their business that demands their energy.
Best Lead Generation Software for Google
Every business wants to show up on the top of search results when consumers are searching for a product or a service. That’s because the leads are basically coming to find you, instead of the other way around. They are already showing their interest by making a simple Google search.
Because Google is a search engine, organic SEO or Search Engine Optimization should do the trick. This is a low-cost approach that is really effective because, over time, you can rank yourself by simply writing well, producing good content, and marketing your business effectively. SEO, if done right, can get you all the leads you need to create a funnel. A simple yet solid SEO strategy can go a long way.
The same can be said for Google My Business. This is a free tool that’s simple yet effective. It lets users manage how their business appears on Google Search and Maps. This includes adding a business name, location, and hours. It helps monitor and reply to customer reviews, add photos, and learn where and how people are searching for you.
Google My Business listing is a great place to focus your early efforts if you are just starting out with local SEO.
Best Lead Generation Software for YouTube
Lead generation for YouTube is all about the videos being produced and published by the content creator. Without a steady stream of good content, people will not even subscribe. Or worse, leads will not even be interested enough to watch your next videos.
So when it comes to software, there is a wide range of tools that can help with YouTube lead generation. But most of them are video editing software like Wondershare Filmora, etc.
It is the largest video streaming platform in the world, and the only way to generate leads is to catch the attention of viewers with great videos. Still, there are a few tips and strategies to keep in mind. For starters, brands should remember to target relevant keywords when writing their captions, titles, and descriptions.
Optimizing your YouTube channel is also important. Make sure that the videos are relevant to the target audience’s interests. If it’s a makeup brand, having a few makeover videos and beauty tips can help get the name out there.
Lastly, you can add website links in your video descriptions to get those leads. Remind viewers to like and subscribe to your channel because a good call to action is necessary.
Visit kennected.org and learn more about lead generation strategies, including automating your LinkedIn lead generation efforts!