What Is Lead Generation Optimization

Table of Contents

Optimizing your lead generation strategy can be done in many ways, but the main methods used include launching a lead generation campaign, using a call to action, using search engine marketing, and structuring your marketing efforts to get more leads.

In this article, we’ll cover the following topics:

  • What lead generation is

  • What the lead generation process looks like

  • How to generate leads

  • What qualified leads are and how to obtain them

Read on to learn how to optimize your lead generation strategies and help to improve your ability to obtain more leads.

What is Lead Generation?

Lead generation is the process of creating content that is geared towards your target audience in hopes of generating quality leads.

To generate qualified leads, it is important to use your content as lead magnets, utilizing social media platforms and other marketing campaigns to get your advertising out there.

Put your business objectives at the center of your messaging, as well as testimonials from existing customers to demonstrate the value of your services.

You want to attract prospects from a variety of sources, so your content will need to fit the structure of the platform you are posting this information within.

This means that content used for lead generation will look different on LinkedIn than the content that goes into an SMS thread.

Before we get into the varied lead generation content, let’s first outline what the lead generation process should look like for your business.

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What Does the Lead Generation Process Look Like?

Your lead generation process will start with your marketing team and end with your sales team.

The process will look something like this:

  1. Create content with the specific platform in mind.

  2. Gain marketing qualified leads from this content.

  3. Organize these leads into landing pages.

  4. Take each of these leads through a sales funnel, with a designated sales representative answering any questions and emphasizing the value of your service.

  5. Have your sales team convert these leads into paying customers!

Each of your lead generation campaigns will follow a similar structure to this, beginning with the attraction of prospective customers from your content and ending with the conversion from sales qualified lead to customer.

Once potential leads have been brought in, they are referred to as a “marketing qualified lead.”

This means that they are a qualified lead that is ready to move on to the next stage of the lead generation process.

From there, your sales team will help to answer questions and demonstrate the value of your services further, ensuring that this lead is on their way toward becoming a customer.

Your lead generation activity should be constant, so you will have your marketing and sales teams working at different stages and for different platforms as well.

Now that we know a little bit about the process, let’s outline some of the best ways to generate leads for your business.

How Do I Generate Leads?

There are many ways to generate leads, and the more methods you employ, the better results you will have from your lead generation.

When it comes to reaching your potential customers and generating leads, it is important to use the following methods for lead generation:

  • Social media channels

  • Search engine marketing

  • Search engines through Google ads

  • Email marketing

  • Blog posts

  • Offline events

  • Search engine optimization for long form content

  • Increasing traffic through b testing and gated content

You can also use your company website to help with lead generation by providing a specific location that leads can find any information they would like to know concerning your business or service.

The best methods for lead generation are the ones that get you quality leads.

Use various lead forms, and put the most effort into the methods that get you the best results.

What are Qualified Leads?

Qualified leads are individuals who have indicated that they have legitimate interest in becoming a client for your business.

Qualified leads can come from social media, a landing page, or any other lead form, but what sets them apart from other leads is their interest in becoming a customer.

The best way to ensure that the leads you are generating are qualified leads is to emphasize value throughout your content marketing and messaging.

Leads are initially attracted to your business because of your messaging, so making that messaging align with your business objectives is key.

While the content you create should be aesthetically pleasing, make sure that leads are brought in because of your message rather than an attractive image.

This is an effective way to maximize your lead generation and get more qualified leads in the process.

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How Kennected Uses Lead Generation

At Kennected, lead generation is critical and an enormous focus for both our business and those we work with.

In many ways, the success of your lead generation will reflect and determine the success of your business.

We always emphasize the importance of optimizing your lead generation, as it will improve your marketing, sales, and overall advertising strategy greatly, just like it has for us here at Kennected.

Keep your company and mission at the center of your lead generation strategy, and you’ll be in a great position to continue growing and improving your business. 

Hop-On The Kennected Train

According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.

If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).

So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.

This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.

Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.

So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.

In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.

And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.

Want to see how it works?

Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.

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