What is Lead Generation Marketing?

Table of Contents

Lead generation marketing is a way to construct your various marketing campaigns in order to maximize the amount of leads you are getting from these campaigns.

Throughout this article, we’ll cover:

  • What lead generation is

  • Ways to generate leads effectively

  • Lead generation strategies to keep in mind

  • What a lead generation campaign is and how it functions

  • How to best create content with lead generation in mind

Read on to learn all about lead generation marketing and how this service can be instrumental for the success of your business.

What is Lead Generation?

Lead generation is the practice of using various methods– including content creation, social media, email marketing, SMS, and more– to draw in prospective customers in hopes of gaining new clients.

Lead generation relies on the the above methods in order to appeal to potential customers and your target audience without having to meet with these individuals in person.

The lead generation process looks like this:

  1. Attract leads through a successful lead generation campaign

  2. Get these qualified leads to speak with your sales team and work to help them learn about your product or service

  3. Turn these potential leads into customers

  4. Foster a relationships with your new customers and work to keep them in your client base

You will have lead generation tools in place to help you with these steps, as well as the previous lead generation strategies that helped you begin your business venture.

A successful lead generation strategy will employ a variety of different sources, all working together to help reach your target audience and generate high quality leads.

Let’s take a look at some of the methods you should utilize when it comes to generating leads and grabbing the attention of potential customers.

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The Best Ways to Generate Leads

The first stage in the lead generation process is the act of attracting potential customers through a variety of means.

Here are some items you should implement into your lead generation strategy in order to best attract and generate leads:

  • Use search engine optimization in articles and blogs

  • Keep lead generation at the forefront of your content marketing

  • Use social media marketing, including email and SMS, to reach targeted leads quickly and effectively

  • Improve lead quality by tracking existing customers and business growth

  • Focus your sales teams and social media pages around inbound lead generation

  • Install lead management software to aid in sorting outbound leads and any online lead generation

All of these lead generation tactics aim to produce a qualified lead, and each new lead will help you adjust your inbound lead generation process to continue to grow and change.

Constantly be thinking of ways to generate new leads, and utilize an effective lead generation strategy in all facets of your digital marketing.

Lead Generation Strategies To Know and Use

Now that we know a little bit about inbound lead generation and generating leads, let’s outline some tangible ways to use lead generation marketing campaigns in your business endeavors.

The first thing to note here is that there are several types of leads, as outlined below:

  • Marketing qualified leads

  • Sales qualified lead

  • Product qualified leads

  • Service qualified lead

  • Prospective lead

Regardless of the type of lead you are dealing with, these potential leads should be assessed in the same manner and hopefully converted into customers.

Some lead generation strategies to aid in the process are as follows:

  • Use social media lead generation strategies to foster quality leads and produce new leads

  • Track the latest lead generation trends and see how you can improve your lead scoring

  • Keep your product or service at the forefront of your messaging- this will serve as a lead magnet

  • Utilize B2b lead generation strategies to increase the breadth of your outbound lead generation

  • Capture leads through a sales funnel or sales reps

  • Improve lead quality through a marketing funnel or website forms

All the leads you get are valuable leads, so make sure to keep track of your leads and continue to help lead them into an eventual customer journey.

Let’s outline the concept of a lead generation campaign and how you can use search engines and landing pages to aid you in this endeavor.

What is a Lead Generation Campaign?

A lead generation campaign is a form of inbound marketing that caters content directly towards your target audience.

This form of content marketing will likely span from social media to emails, even including SMS campaigns and other forms of digital marketing as well.

Like any other lead generation tools, lead generation marketing campaigns help to generate more leads through social media platforms and drive them into a sales funnel.

When you start generating leads, you’ll see that lead capture is one of the items that makes lead generation important to the overall success of your campaign.

For example, let’s say that you are conducting a social media lead generation campaign designed to obtain business leads through valuable content.

Your goal here is to entice quality leads through the posts and engagement you are doing on social media.

You’ll begin to structure your content around the idea of lead gen, and hope to improve your lead scoring through engagement and analytics.

Your lead generation campaign may be concentrated in a certain area of digital marketing, but all quality leads will still go to the sales team in hopes that they will transition from warm leads to customers.

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How To Create Content For Lead Generation

When it comes to lead generation marketing, you want to make sure that your content is helping you, not turning away your prospective leads.

Whether you are trying to gain a product qualified lead or a marketing qualified lead, you still want to make sure that your product or service is at the heart of your content and serves as a lead magnet whenever possible.

Since lead generation is a primarily online endeavor, you will mostly use your digital marketing platforms to structure your lead generation content.

When you are using social media to generate leads, vary your content and employ a variety of different kinds of material into your pages.

Use all of the platforms differently, but keep the messages similar and keep your service at the heart of your posts.

If you are using an SMS marketing funnel, keep your text messages short, sweet, and valuable to those who are receiving them.

Above all else, treat your business leads and each quality lead you gain as a customer from the get-go.

This mindset will help you in all areas, including outbound lead generation and inbound marketing.

How Kennected Uses Lead Generation Marketing Campaigns

Here at Kennected, lead generation tools are at the center of what we do every single day.

We want those we work with to be able to produce and replicate quality leads, and our software is designed to aid in this mission.

Use lead generation marketing to your advantage, and start to benefit from the presence of quality leads and inbound leads as well.

Hop-On The Kennected Train

According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.

If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).

So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.

This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.

Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.

So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.

In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.

And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.

Want to see how it works?

Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.

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