Lead Generation For Marketing Companies

Many small and mid-size businesses seek the help of marketing companies to promote their brand and maximize the returns they get from their various ad campaigns. Also known as marketing agencies and marketing firms, these companies help their clients reach their different business goals.

Ironically, marketing companies also need to find ways to market themselves in order to get more clients. Lead generation is a primary concern for most marketing companies. And if you can’t generate a consistent stream of leads, your agency may struggle a lot.

So today we will be talking about how marketing companies can market themselves online and generate high value leads.

How to Generate Leads for Marketing Companies

Everyone is spending time online, so it’s definitely the best place to generate the biggest number of leads. But in order to be truly effective, you need to combine it with the tried-and-true methods such as networking and getting referrals.

A combination of “old school” and “new school” techniques will help your marketing agency stay ahead of your competition.


Whether you’re running a small marketing agency or a large enterprise, you will have a team of people who can help you score a ton of referrals. The bigger your network, the more connections you have—the more referrals you can get.

Use your social network to get those valuable introductions to potential clients. And then the next step is to encourage your team members to do the same with their own networks. This lets you cast a wide net that will get your marketing company started.

If you are already working with a bunch of clients, you can ask them for referrals. These satisfied customers are some of your most valuable sources of high quality leads. People are more likely to believe them when they say that your marketing agency has truly helped them reach their goals. It’s much better than you saying the same thing.

That is the power of word of mouth marketing, and you should learn how to utilize it. Set up a simple referral program. Offer discounts, promos, gift cards, and even movie tickets—any small reward that you can offer to people who refer your agency. It’s an easy way to get referrals continuously.

Referral Partners for Marketing Companies

A referral partner is someone who recommends a company in exchange for something valuable. You can reimburse this business associate whenever a referral leads to a sale. In return, you can also give them referrals when you come across someone who doesn’t necessarily fit your target market.

You can get referral partners from other entrepreneurs, or even life coaches, business consultants, and financial advisors.

If they have a significant client base and some of them can be sent your way, that’s a good referral partner for you. You can benefit from connections that otherwise wouldn’t convert into clients by referring them to your partner. This way, you can both generate leads for one another.

Facebook Ads & Organic Leads

Promote your marketing agency using Facebook Ads. They offer a lot of different ad formats including pictures, videos, link ads, dynamic ads, lead ads, slideshows, and canvas.

Everyone is on Facebook, so it’s easy to find your target audience here. This social media giant has over 3 billion users, and it’s still growing. This is the perfect place to find potential clients to work with. And if you’re not promoting your marketing agency on Facebook, you’re missing out on a fantastic source of leads.

Even if you don’t go for paid ads, you can go the organic route. Content is king on Facebook. You can post many different types of content here and get a ton of engagement.

Either way, you can generate a lot of leads using this social platform.

Instagram Ads & Organic Leads

The same can be said for Instagram. It’s a big platform with over 1 billion users. In fact, it is the biggest platform for photo sharing.

Even though Instagram mostly caters to a younger audience, it also has a significant number of adult users. Anyone with a business or their own brand is a potential client for you—and Instagram is full of that.

If your target audience is on Instagram, you can reach them with aesthetically pleasing images or with eye-catching Instagram ads. You can turn your Instagram posts into beautiful Instagram ads to attract an even larger audience and gain a following.

TikTok Ads & Organic Leads

When it comes to generating leads for your marketing agency, TikTok may not immediately come to mind. But if you know how to use it right, TikTok has plenty of potential.

Some companies think that TikTok is just full of silly videos, memes, trends, and dance challenges, but a lot of internet-savvy brands are actually using TikTok to establish thought leadership. Educational posts can attract a large audience on TikTok. These educational posts are getting a lot of views and engagement.

Reach small and mid-size businesses that are trying to grow themselves on TikTok. The fact that this platform has over 1 billion users is nothing to scoff at.

In terms of paid ads, TikTok offers native in-feed ads, hashtag challenge ads, and brand ads. Just take note that TikTok is still in its early stages when it comes to paid advertising, so you will probably get more mileage out of an organic approach.

Just take some time to learn how to make educational TikTok videos and how to optimize your content before posting here so you can get the most views.

YouTube Ads & Organic Leads

YouTube is the perfect platform to demonstrate that you are the leader of your industry when it comes to marketing. Video marketing is really big right now—and YouTube happens to be the biggest video sharing platform online, with over 2 billion users around the world.

YouTube is also a search engine, so don’t forget to optimize your content with relevant keywords in the title, description, and tags. Also create an eye-catching thumbnail to increase your views and engagement.

If you want to promote your marketing agency on YouTube, you need to use search engine optimization or SEO.

Remember that there are a lot of videos out there, so the competition is tough. It’s hard to stand out.

Your videos themselves need to be educational, informative, and at least a bit entertaining. That’s how you attract a large audience and build credibility.

You can boost your organic strategy with a paid ad campaign. With YouTube ads, you can turn your videos into ads to maximize its visibility and engagement. YouTube ads are known for bringing massive results.

Google Ads & Organic Leads

SEO is the name of the game when it comes to promoting your marketing company in the world’s biggest search engine. Google has over 4 billion users and it is the most visited website in the world.

Generating leads on Google can take a long time if you’re doing it organically because SEO does not produce results right away. It takes time to build up your content and earn a high ranking online. But once you secure that top spot in Google search results, the leads are gonna come streaming in.

It doesn’t hurt to get paid ads on Google while you’re waiting for SEO to work its magic. Google Adwords is a pay-per-click ad platform that lets you display your ads on Google’s search results page.

The amount you pay for depends on the keywords you want to target. Popular keywords will cost more. However, you only have to pay when a visitor clicks on your ad. It works a lot like an auction where you bid for keywords, but you don’t have to be the highest bidder in order to win.

LinkedIn Ads & Organic Leads

No matter what industry you are in, LinkedIn is arguably the best social network for lead generation. It’s perfect for organic outreach, for SEO, for paid ads—and the best part is that you can automate it with Kennected.

Marketing companies want to work with businesses, brands, and entrepreneurs. What sets LinkedIn apart from all the other social networks is that it has a professional user base. This means LinkedIn primarily caters to all the businesses, brands, and entrepreneurs you are looking for. It’s like one giant networking event. These are the people you want to target with your lead generation.

To promote yourself on LinkedIn, make sure you optimize your profile and publish valuable content so you will be seen as a thought leader.

It even has a great advertising platform. Setting up a LinkedIn ad is simple. You create a Campaign Manager account, select your objective (whether it’s clicks or impressions), set your targeting criteria, choose an ad format, set your budget and schedule, and then launch your campaign. You can then measure its performance using analytics.

If you want to take your LinkedIn outreach to the next level, you can use LinkedIn automation. That’s why you need to get Kennected.

LinkedIn Automation for Outreach

Although you can generate tons of highly qualified leads on LinkedIn, the problem is that it can be time-consuming to reach your targets. If you are manually prospecting, you know what we’re talking about.

On LinkedIn, you can’t message people you’re not connected with. You have to send them a connection request and hope they connect with you.

The only thing you have to remember about automation is that you have to do it right. You can’t just use any automation tool. If your automation tool spams other LinkedIn users with unsolicited messages, you’re going to get in trouble. Your account can get suspended or restricted. This is also known as landing in LinkedIn Jail. You need a high quality tool to automate on LinkedIn properly—without putting your account in danger.

Why Kennected is the Ultimate Blue Ocean Fishing Tool for Prospecting & Generating Leads

LinkedIn automation can help you save time and energy. But you need to do it right. You need to use a safe and effective tool. And why not choose the best automation tool out there?

Kennected sends your messages and follow-ups automatically but not in bulk. It also personalizes your messages with tags like First Name, Last Name, Full Name, etc. It’s as if you are sending them yourself. It also limits the number of messages you send per day so you don’t come across as a spammer.

Kennected generates leads on autopilot while keeping your account safe. The way Kennected works, you can set up multiple campaigns and still get a high response rate. Imagine reaching everyone in your target audience that has a LinkedIn account without spending hours on LinkedIn.

Whether they convert off of your first message or just connect with you, you win. Once they accept your request, you get their phone number, email, and other important information that’s available publicly—right in your Kennected dashboard.

Once they reply, you can just hop right into the conversation and get started on building that relationship with your potential new client.

Book a demo with Kennected today to learn more about generating leads using LinkedIn automation.

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