Lead generation, or lead gen, is the process of curating your business’s online content towards your target audience in hopes of gaining new customers through your high quality leads.
In this article, we’ll cover all things lead generation through the following topics:
What lead generation is
How to best generate leads for your business growth
The best lead generation strategies
Various lead generation tools and how to best use them
Read on to learn more about lead generation strategy and how this service can aid your business in a variety of ways.
Let's Review: Lead Generation
Lead generation is the concept of obtaining new customers from your online platforms and content, effectively drawing people into your business through generating leads.
The lead generation process is geared towards customer acquisition, and “lead scoring” is also a term used to refer to when lead generation strategies are successful.
The basic structure of lead generation is the marketing of your product or service towards potential customers.
A successful lead generation campaign will use data collected from your target audience to reach prospective customers through online platforms, including social media, email threads, SMS, and other methods.
Lead management software will help you utilize tools like search engine optimization and search engines to help you with generating high quality leads and with lead sourcing as well.
Let’s take a closer look at lead generation marketing and how to streamline your inbound lead generation process.
How Do I Generate Leads?
There are a multitude of ways to create and maintain successful online lead generation and obtain new leads daily.
The big thing that you will need to keep in mind to make your lead generation work is to focus constantly on generating consumer interest.
Your marketing team will need to structure all of your content with the intent to attract potential customers and serve as a lead magnet.
Let’s outline some lead generation examples and the best ways to obtain great lead capture:
Keep qualified leads engaged and connected to your sales team
Keep your product or service at the center of your messaging
Create a sales pipeline for your inbound leads to travel through that will eventually lead to customer conversion
Follow lead generation trends and utilize them
Improve lead quality through social media and marketing channels
Use B2B lead generation strategies to build brand awareness and capture leads
Your lead generation strategy should always begin with your content marketing channels and end with your sales teams.
You’ll use your inbound lead generation content on social media platforms and landing pages to garner interest, then create a sales funnel for warm leads to travel through alongside the constant communication of the sales team.
This method of lead generation works, and you’ll find that every person involved plays a vital role in converting prospective customers to paying customers.
Let’s delve a little deeper into the more concrete strategies that you can use to start generating leads.
The Best Lead Generation Strategies to Use Daily
Whether you are working with a sales qualified lead or a product qualified lead, all the leads should be undergoing a similar sales funnel process.
Your lead generation strategies can and should include the following items:
A cohesive lead generation campaign that details your content and quality leads
Frequent engagement on social media– posting, outreach, and more
A clear plan to convert leads through a sales funnel
The usage of lead generators that aid in acquiring leads and lead qualification
Frequent content marketing that spans across multiple platforms
Looking into data and former business leads to continue striving for improvement through your lead gen methods
Frequent posting and outreach is just the beginning of your lead generation process.
In order to gain quality leads and have high lead scoring, you need to keep several items at the center of your lead generation tools: the client, your product or service, and the value of both.
Once you obtain a quality lead, you need to treat this lead as you would an already paying customer.
Your prospective leads have already been drawn into a specific piece of your business, so it is now your job to make sure that their questions are answered and that they see the value of your business venture.
Keep your potential leads in mind at all stages of the lead generation process, and you’ll find your lead retention and customer satisfaction benefited greatly.
How Kennected Uses Lead Generation
At Kennected, lead generation strategies and all the leads that are generated through this process are a huge part of what we do daily.
We use lead generation tools to make the lives of the companies we work with easier, as well as our own.
Getting quality leads from these simple techniques is simple, beneficial, and aids the overall success of your business daily.
Use the skills of your sales team, as well as the content marketing prowess you have developed.
As long as you keep your product or service at the center of your lead generation, you’ll be in a great spot.
Hop-On The Kennected Train
According to HubSpot, 61% of companies name their top marketing challenge is generating traffic and leads.
If you’re part of that 61%, keep reading because what you’re about to discover could be a game-changer for you and your business (like it has for thousands of people before you).
So many business owners & sales professionals that come to us are struggling to get ahead because they’re stuck relying on referrals, lead lists, or manual prospecting.
This is taking up too much of their time and isn’t creating the consistent income they’re looking for to fund the lifestyle they want for themselves and their families.
Four years ago, the founders of Kennected had the same struggles. They found that lead generation was way too complicated, expensive, and time-consuming, knowing there had to be a better way.
So they developed a new way of getting qualified leads that turn into new customers on the #1 platform for B2B lead generation… LinkedIn.
In the four years since we developed this lead gen strategy, we’ve earned a spot on the Inc. 5,000 list of Fastest Growing Companies in America.
And more importantly, it helped over 17,000 businesses get new leads and sales for THEIR businesses.
Want to see how it works?
Click here to see how you can use Kennected to fill your sales pipeline with qualified leads in less than 10 minutes per day.