Generating leads is one of the biggest challenges for marketers and business owners. With the help of technology and social media, this is made a lot easier. But with plenty of competition, you need a stream of leads to stay afloat.
New lead generation strategies are always welcome. And if you want to rise above the competition, you need to try out new ways to find and convert your leads. In this guide, we will be talking about tripwire funnels and how to use them. Let’s take a closer look.
What is a Tripwire Funnel?
A tripwire funnel, or a tripwire opt-in, is a simple marketing technique that can help you convince more leads to convert into paying customers. A tripwire is a small offer that is given to new email subscribers for opting into your email list.
This small offer can be a product that costs between $5 and $50. This offer is exclusively given to your new email subscribers to incentivize them. The goal is to just accelerate the buyer/seller relationship.
Once they’ve purchased the tripwire offer, you can offer them something more expensive but more valuable.
That’s the idea behind the tripwire funnel. You want to get the customer to take a small action to set off a larger process. In this case, you entice them with a small purchase so it’s easier to upsell in the future. These customers are more likely to make larger purchases.
A tripwire opt-in typically comes in four parts: a low-ticket offer, a one-time-only high-ticket offer, a one-time-only mid-ticket offer, and a thank you or confirmation page.
The one-time-only offers are there to put a bit of pressure on the customer while they’re deciding on a purchase.
After your low-ticket offer, you follow-up with a high-ticket offer: something more expensive that’s in the $599 range or up. If they don’t go for this offer, you can give them a mid-ticket offer later on.
You can start upselling as soon as they purchase your low-ticket item, or wait 24 hours before your next offer.
Why Should You Make a Tripwire Opt-In?
People who purchase tripwires are 10 times more likely to purchase your core offer. This is according to Ryan Deiss at DigitalMarketer.com. This is because you can deliver value through your low-ticket offer. Even with your tripwire offer alone, you are already earning your customer’s trust. Giving them value for a little bit of money creates a positive association that will benefit you later on.
Tripwire funnels are really simple. Whether they go for your upsell or not—you win. The upsell is not the goal: the goal is to get them to sign up for your email list, which is more valuable in the long run. Your low-ticket offer is meant to convince them to give you their email.
That’s the best part. Even if they don’t go for your other offers, they are still on your email list, which is perfect for generating leads in the future. You can contact them for seasonal products, sales, promotions, product launches, etc. Anything that brings revenue to your business while also giving value to your leads—you can promote with your email list.
With a tripwire opt-in, you always come out ahead. You can grow your email list and boost your sales at the same time. On top of all that, you are creating an opportunity for your business to earn loyal customers. Tripwire opt-ins can provide high value leads.
Because you’ve already earned their trust, it’s easier to build on that existing relationship. Tripwire marketing doesn’t cost a thing. If you’re getting organic traffic through content marketing—using social media like LinkedIn, for example—your low-ticket offer will give you a significant profit.
How to Use a Tripwire Opt-In to Generate Leads
Before you reach out to your prospects, you need to make sure you have an offer ready to go. Define your offer, optimize your social media profile, and prepare for outreach.
We’re going to focus on LinkedIn for this guide. As you may already know, LinkedIn is the best platform for professionals online. Unlike other social networking sites, LinkedIn is strictly focused on building professional and business relationships. That’s why it is full of high quality leads that are more likely to convert.
With the right outreach message, your business can generate tons of leads on LinkedIn.
Your offer can be a low-ticket product, or even a free PDF—anything that can give your target value right off the bat. Whether you sell them something cheaper or offer something free of charge depends on your own strategy. But provide value right away.
Now that you know what your offer is going to be, it’s time to reach out to your target audience on LinkedIn. When you send that first message, you don’t sell right away. They don’t know you yet—and they will not buy anything from a complete stranger who is messaging them for the first time. That’s why your first message should introduce yourself and start a conversation.
Kennected is the perfect LinkedIn tool for automating this outreach stage. You can set up personalized messages for your target audience and Kennected will send them automatically. Just define your target audience using LinkedIn’s data-rich filters, copy the search result URL into Kennected, and your campaign is ready to go.
You can target different groups of people using multiple sequences, meaning you can reach out to different demographics—all with personalized messages—all at once.
If they don’t respond, Kennected can also send personalized follow-ups.
Kennected is the safest and most effective automation tool for LinkedIn. It brings you a steady stream of connections, meetings, and appointments, so you can focus on converting your leads.
Once they connect with you on LinkedIn, you can give them your tripwire opt-in. Kennected is unique because it gives you your target’s email address and contact number as soon as they connect with you on LinkedIn. It helps you grow your email list or SMS list. That’s the power of Kennected.
Tripwire funnels, used with Kennected, can create tons of revenue for your business.
We can help you reach thousands of people at a lower cost than mailers. Kennected helps you grow your business. Book a demo with Kennected today to learn more.